Recently, Hunan Satellite TV's flagship program "I want to Sing with you" held a grand launch conference to warm up for the program's launch. Premiere of the press conference, in addition to the three want to sing guests Joe Yung, Zhe Tao, Phoenix Legend and special guest Coco Lee in person at the scene, Wang Han and Han Hong hand in hand appearance, let the whole conference very lively.
After "I am a Singer" hit the screen, Gaozi skin care brand and music alliance again, hand in hand with "I want to Sing with you", invested over 100 million sponsorship, continue to build the brand communication of "Big Clear".
Climb the ladder master domineering appearance
As a star element combination of music party, there must be a town to live in the host. This time, "I want to sing with you" invited the singer Han Hong to play the role of host, for the first time not as a singer but the master of the music ladder to stand on the stage of Hunan TV. Whether Han Hong can continue to dominate the stage, has caused widespread concern among media reporters. In response to this question, Han Hong seems to have heard quite an incredible question and responds: "Don't you know that I have hosted a talk show before? The first talk show on Xiao Shenyang was hosted by me, and the ratings were incredible. I want to be the Oprah of China. In addition to being confident in his identity as the master of the musical ladder, he said, "If this program is not good or funny, my surname will not be Han." Han Hong is also full of confidence in the new program, "Wang Han and I have designed a link in the program, the director group did not know, to show the magic of music, this can not be said more, you know how much fun watching the program.
As a pop singer for more than 20 years, Han Hong is known for her connections in the entertainment industry. Many friends in Han Hong's circle have become the huge guest library of "I want to sing with you". So when the reporter asked Eason Chan, G-Dragon and other male gods will not appear on the stage of "I want to sing with you", Han Hong still dominaclly said: "everything is possible, I am the master I say." The master of the music ladder made a grand appearance, which made the audience have greater expectations for the new variety show of Hunan Satellite TV at 10 PM on Saturday. Similarly, as the official partner of Gaozi Skincare brand, the show is also full of expectations.
Innovation and breakthrough implementation of brand new strategy
Founded in 1986, the brand celebrates its 30th anniversary this year. Its chairman Chen Danxia put forward the strategic view of "gathering the new generation", and proposed to review the nature of retail, re-insight consumers with a new perspective, re-examine the business model of the enterprise, and keep pace with The Times. She said that Gaozi will also achieve greater innovation and breakthrough in business model and brand building this year. At the beginning of the year, Gao Zi Da white water by the excellent performance of "I am a Singer", shows that Gao Zi skin care brand is moving steadily towards this strategic direction.
It is understood that Gaozi skin care brand and "I am a singer 4" integrated communication. High posture big white water hit, "not transparent not white, big transparent big white" product concept catchy, deeply popular! Innovative big white water nesting baby lottery, big white water everywhere in the dressing room and other clever and vivid product placement; PC and mobile cross-platform "platinum record" 60 million votes interaction; Interesting wechat O2O game for the singer refueling; Real-time microblog live broadcast and popular singing king contest; Baidu post bar top hot post, portal site strong exposure...... This series of integrated communication links, in the careful deployment of high posture big white water to hundreds of millions of screen audiences. Figures show that Gaozi skincare brand has successfully leveraged nearly 300 million people online and offline through multi-dimensional integrated marketing in this season's I Am a Singer.
This time, Gaozi skin care brand once again into the music program, what new marketing measures will be launched to let the industry is looking forward to!
