Chongqing Wansheng is once again at the forefront of China's sports industry development path exploration. On April 23, Chongqing Wansheng Economic Development Zone held "National Fitness · Sports Industry Symposium and Sports City · Health and Health Wansheng signing ceremony", announcing that Wansheng is building the first "sports city" focusing on the combination of national fitness sports industry and tourism industry, and sports industry has become a new bright spot to promote local economic growth. Liu Guoyong, Director General of the General Administration of Sport, attended the meeting and made a keynote speech on national fitness and healthy China.
Combine sports tourism
In September 2015, The General Administration of Sport has identified eight different types of cities (counties and districts) nationwide as the National Fitness Program (2016-2020), including Dongcheng District of Beijing, Beidaihe District of Qinhuangdao City of Hebei Province, Changzhou City of Jiangsu Province, Quzhou City of Zhejiang Province, Chongyi County of Ganzhou City of Jiangxi Province, Sanya City of Hainan Province, Wansheng Economic Development Zone of Chongqing Municipality, and Aksu District of Xinjiang Uygur Autonomous Region The contact city (county, district) of the development work. In January 2016, the review meeting on the development of the new cycle plan was held in Wansheng, and by April, Chongqing Wansheng had initially formulated a set of feasible plans to promote the urban transformation with the sports service industry driving the tourism industry as the growth point.
Wansheng regards the sports industry as a new strategic choice to promote the transformation and development of resource-based cities, and actively explores the national strategic practice method of national fitness. In the review work meeting in January 2016, Yang Xiaoyun, deputy secretary-general of Chongqing Municipal Committee of the CPC and Secretary of the Party Working Committee of Wansheng Economic Development District, described the grand plan of Wansheng as follows: "Strive to build a sports city and a healthy life, and strive to build a national fitness demonstration city, a national sports industry development base in western China, and the first choice for leisure sports in Chongqing."
Wansheng boasts 5A scenic spots such as Black Valley and Longlean-Shihai with distinctive characteristics. The city has a strong sports atmosphere. It is a national famous base for training badminton players and coaches, known as the "Hometown of badminton". In the infrastructure construction of the Black Valley scenic spot, the demand of combining with sports has been fully taken into account. A 7km long plastic track has been built, which is not only suitable for cycling, but also for brisk walking and running. The symposium and signing meeting on April 23 were jointly promoted by Wansheng Sports Bureau and Tourism Bureau. Yang Xiaoyun, deputy secretary-general of Chongqing Municipal Committee of the Communist Party of China and secretary of the Party Working Committee of Wansheng Economic Development District, talked about building Wansheng into a "national fitness demonstration area".
The sports industry is green GDP
With the proposed national policy of "Healthy China", national fitness has become a national strategy. And The State Council on accelerating the development of sports industry to promote sports consumption documents have been issued, sports industry has become a new driving force to promote urban economic development.
In the "13th Five-Year Plan", the national economic development will enter a new normal. The government pays more attention to the well-being of people's livelihood, promotes innovative development and pays more attention to the development of resources and environment when promoting economic development. In other words, the era of relying on natural resources such as coal and iron is over, and the pattern of relying on polluting heavy industry to drive economic development must be transformed, with the proportion of strategic emerging industries rising to over 15%. Nearly 80 percent of the 25 development indicators set by the state are non-economic. The use of natural resources should be raised to a more benign level, and the state should promote the formation of green modes of production and lifestyles to build a healthy China.
Liu Guoyong, director General of the State General Administration of Sport, said in his speech that the core of sports is physical fitness, but under the guidance of the 13th Five-Year Plan, to give play to the diversified function of sports, that is, to play the cultural function, educational function and economic function of sports; National fitness is a people's livelihood project. We should seek the well-being of the people, increase the interests of the country and drive economic transformation. Wansheng should use a global vision to develop their own economic and sports undertakings.
Ogilvy Health takes root in Wansheng to build western science sports ecosystem
In the grand plan of promoting the construction of "Sports City", Ogilvy Health became the first sports technology enterprise to sign a contract with Mansun. Xu Junhua, general manager of Ogilvy Health, said at the symposium that "scientific movement, healthy China" is the company mission of Ogilvy Health. In 2016, Ogilvy Health will integrate the superior resources from all sides of the industry, and gradually establish five scientific sports ecospheres in the country. The first is to build the western scientific sports ecosphere, and Wansun will become the base of Ogilvy Health West strategy.
As a marathon lover for more than ten years, Xu Junhua put forward the idea of building the Wansheng Sports City by Ogilvy Health after the investigation of Wansheng Black Valley scenic spot: "The first thing is to design the combination of sports and tourism according to local conditions. Ogilvy and Mather will work with Mansun to build 'wellness cabins,' some of which will be located in the Black Valley scenic area. As a domestic enterprise that has been engaged in health and physical fitness research for more than ten years, we imagine that we can ask consumers to do a health and physical fitness test before the ticket sale or during the tour. For example, there is an indicator of 'balance ability' in the test, and citizens are given a balance index before visiting. There are many suspension Bridges and suspension Bridges in the Black Valley scenic spot. According to the balance ability index of citizens, the difficulty level of each route is informed. If it is rainy day, the difficulty level will be increased by a star. The bridge head can tell visitors in a graphic way that they can lower their center of gravity to maintain balance and so on. For another example, nutritious meals can be designed and used in the scenic spot to remind tourists coming from different directions that you consume different physical strength and supplement different energy. On both sides of the road, a lot of science knowledge about sports, nutrition and local specialty publicity can be added, so that tourists have the idea of consumption, combining sports with tourism."
Xu Junhua said that the second step of Ogilvy Health's construction of "scientific sports ecosystem" in Wansheng is to promote the combination of physical medicine, physical education and physical care, so as to achieve the goal of the whole life cycle and full coverage of the population. Liu Guoyong said at the meeting that there is a shortage of at least 5 million sports coaches in China, as the country's sports output value is expected to reach 5 trillion yuan by 2025. And the third step of Ogilvy Health plan is to cooperate with Beijing Sport University to conduct the certification training of "exercise prescription instructor", and cooperate with major universities in southwest China to establish a health and fitness training base. In the fourth step, when the public generally realize the value of scientific exercise assessment, there will be a need to solve the problem. At this time, Ogilvy Health will introduce intervention programs such as fat reduction and shape shaping, physical training, sports rehabilitation, adolescent growth and development management, so as to achieve the goal of whole-process intervention. At the same time, Ogilvy Health will also help Mallesons introduce event resources, such as creating half marathon events belonging to Mallesons, so as to realize the great development of the sports industry.
(The following figure is the physical fitness test of the guests who participated in the signing ceremony)
At this signing meeting, Wansheng Economic and Technological Development Zone has also signed strategic cooperation agreements with School of Economics and Management of Beijing Sport University, Shanghai Sports Industry Research Institute, School of Physical Education of Southwest University, International Business School of Sichuan International Studies University, Chongqing Institute of Sports Science, Ditan Media Group Co., LTD., Chongqing Hengyu Shijia Sports Tourism Development Co., LTD. A sports city with sports industry as a new economic growth point is gradually taking shape.
