March 31, the organizer of China (Xiamen) International Baby & Children Industry Expo Xiamen Zhongdian Exhibition Co., Ltd. signed a strategic cooperation agreement with Grimm's Fairy Tales (China) Co., LTD. China (Xiamen) International Baby & Children Industry Expo and Grimm's Fairy Tales (China) Co., LTD have joined hands to make use of their own resources, channels and brand advantages to jointly commit to the development and operation of the Expo and the children's industry in related fields.
Grimm's Fairy Tales (China) Co., Ltd. is a Sino-foreign joint venture committed to cultural research, cultural communication, international exchange and cultural industry investment. Grimm's Fairy Tales has been selected as a World Heritage site and is hailed by UNESCO as an "epochal compilation of European and Eastern fairy traditions". A series of classic fairy tale characters such as Snow White, Seven Dwarfs, Cinderella, silly bold, brave little tailor, Puss in Boots, magic blue lamp, etc. have been well known and deeply rooted in people's hearts. In this strategic cooperation with Xiamen International Children's Fair, Grimm's Fairy Tales will authorize its Copyrights of characters related to Grimm's Fairy Tales to China (Xiamen) International Baby and Children's Industry Fair for on-site display, operation and interaction, exhibition endorsement, advertising and other rights, and customize and design theme images suitable for exhibition publicity. By then, it will be fully integrated into the whole expo and its related exhibitors' brand promotion and display interaction, promote the Expo to lead the brands of participating enterprises to strengthen international docking and sublimation of image communication, create an international fairy tale image for the Expo and related brands, build a fairy tale fantasy kingdom of the Expo, and enhance the appeal of the target consumer groups -- children and parents. Comprehensively enhance brand reputation. In addition, Grimm's Fairy Tales (China) Co., Ltd. will join hands with Xiamen International Children's Expo to build a new China Grimm's Fairy Tales paradise world and promote the industrial landing of Grimm's Fairy Tales theme principality.
The person in charge of Xiamen International Children's Fair said that it will strengthen the brand publicity of Grimm's Fairy Tales with the strong publicity resources and platform advantages of the fair, and expand the brand influence of Grimm's Fairy Tales Group in the region and industry. And strengthen in-depth cooperation in related cultural activities in the regional market and even nationwide. Both parties provide strong brand endorsement to each other, promote the brand operation and marketing of baby enterprises, and promote industrial development and upgrading.
China (Xiamen) International Baby Industry Expo has been committed to the ecological construction of baby industry, focusing on the advantages of Xiamen and surrounding industries, based on both sides of the Strait, radiation and overseas, effective integration of resources, the strategic cooperation with Grimm's Fairy Tales, will further promote the operation of the industry, bring real benefits for the industry related enterprise brands, and lay a good foundation for industrial ecology.
The second China (Xiamen) International Baby Industry Expo will be held in Xiamen International Convention and Exhibition Center from June 9 to 11, 2016. The integration and promotion of over 10 million high-level authoritative mainstream media resources will surely push the regional baby industry to a new height and become a highlight of the regional industry.
