/PRZWT/ On the evening of March 6, 2026, Lei Niao launched its flagship product for the new year 2026 under the theme of "Fourth Generation LCD TV Re-Upgrade". They officially released the Lei Niao He 7 Pro 26 model. This event, which was mainly a live chat, not only unveiled a "most worthy purchase all-round flagship TV", but also infused a brand-new perspective into the TV market in 2026 with its unique "technical equality" concept.
A "one-on-one" press conference, sincerity is the trump card.
At this press conference, Leiyue fully implemented the concept of "direct dialogue". The "Chief Product Officer" of Leiyue, Chu Jifā, together with the well-known digital influencer "Hēirāmǎdiàn" from Douyin, shared the development story and product philosophy behind the 26th model of the Leiyue 7 Pro in a friendly chat style, in a relaxed atmosphere. They revealed Leiyue's most fundamental principle: not to produce "expensive products", but only to produce "the right products", without pursuing high-end premium prices, only focusing on the user's satisfaction.
The climax of the entire press conference was undoubtedly the "online live chat interaction". One user's question was particularly representative: "TVs are now competing to have 'no black borders in the extreme scenes', and the appearance has indeed become cooler. But as a TV brand that claims to understand young people, what substantial improvements can the newly launched Hui 7 Pro 26 model bring in terms of real usage experience besides the upgrade in appearance level?" The brand's response was candid and powerful: "Truly 'entering the lives of young people' is not simply making the screen thinner or the borders narrower. Instead, it is to transform the TV from a cold electronic product into a 'healing companion' that can integrate into young people's lifestyles. For this reason, the Hui 7 Pro 26 model has upgraded the careful design elements that are not reflected in the parameters, all for the purpose of making users truly feel that they get good value for their money, use it smoothly, and enjoy the viewing experience."
Four "oversteps" to create a comprehensive flagship experience
As the absolute star of the event, the Raybird 7 Pro 26 model, with its four core upgrades of "beyond-the-border appearance, beyond-the-border sound quality, beyond-the-border power, and beyond-the-border experience", demonstrated what a true "all-round flagship" really is.
At the launch event, when the 98-inch full-screen prototype was unveiled, its "extreme scene without black borders" design brought a powerful visual impact. With a screen coverage rate of nearly 100%, combined with the integrated ultra-thin body, when the screen is lit up, the picture seems to break free from the physical frame and directly float above the wall. This highly futuristic industrial design makes the TV itself become a piece of home art, truly achieving the "beyond appearance boundaries" goal.
When the gaze shifts from the extremely stunning, black-free full-screen display to the picture quality performance, LeEco Bird also provides an answer that exceeds expectations. In the 26th model of the He7 Pro, the "Butterfly Wing Chroma Screen" and "Wanxiàn Zonally Distributed QD-Mini LED" are combined, achieving a static contrast ratio of 7000:1. In terms of the zoning configuration, 1680, 2176, 2880 and 3840 Mini LED zones are respectively achieved for 65-inch, 75-inch, 85-inch and 98-inch screens, enabling precise light control in each zone, making the bright areas dazzling and the dark areas deep, and achieving the ultimate restoration of the details of light and shadow.
To match such outstanding picture quality, the Hete 7 Pro 26 model does not compromise at all in terms of audio extension. During the audio demonstration session of the launch event, the globally renowned ONKYO Ancho Hi-Fi 2.2.2 audio system instantly enveloped the entire venue. The new product is equipped with 8 speakers, including 2 sky channels and 2 independent subwoofers, along with 4 independent audio chips, achieving a physical surround architecture of 2.2.2 channels, ensuring a highly unified audio-video experience, making every viewing session feel like being in a cinema.
The on-site audience also paid close attention to the experience of crossing boundaries. The new generation of remote control system continues the excellent traditions of no startup ads and customizable desktops, while further optimizing the interaction logic and intelligent ecosystem, making the operation smoother and more fluid. From visual to auditory, from hardware to experience, the 7 Pro 26 model is truly making the TV the control center and entertainment center of the smart home.
The victory of "technological equality": Bringing flagship configurations back to a rational price
The core keyword that ran through the entire press conference was "technological equality". Based on this insight, the Raybird 7 Pro 26 model has brought to mainstream consumers the core technologies that were previously only available on high-end TVs priced at tens of thousands of yuan, such as a peak brightness of 5,000 nits, thousands of physical partitions, and flagship-level picture processing chips, at a more reasonable price. With the official announcement of the launch price, this "technological equality" commitment has been concretized into a highly sincere price list, along with national subsidies and launch experience bonuses: the launch price for a 65-inch model is 5,099 yuan, for a 75-inch model it is 6,374 yuan, for an 85-inch model it is 8,074 yuan, and for a 98-inch model it is 12,999 yuan. The full range from 65 inches to 98 inches is covered, and Raybird has opened the door to flagship experiences for users with different needs with a set of highly competitive new product prices.
This kind of "dominating" operation not only best exemplifies the product positioning of "The Most Worth-Buying All-Round Flagship TV in 2026", but also makes a powerful impact on the pricing logic of the entire industry.
The crane crossed the boundary, showcasing its full strength.
From the accumulation of hardware parameters, to the balance of comprehensive experience, and then to the redefinition of price value, the release of the Leiyuehe 7 Pro 26 model marks the beginning of the second half of the Mini LED TV competition. It proves with "four oversteps" that a true flagship is not the extreme of a single parameter, but excellence in all aspects such as the screen, sound quality, design, and system.
With the official launch of the Raybird 7 Pro 26 model on platforms such as Tmall and JD.com, the TV market in 2026 has welcomed a highly competitive player. For all consumers who are looking for a truly comprehensive and flawlessly balanced flagship TV, the Raybird 7 Pro 26 model is undoubtedly a timely and worthy option to add to your shopping cart.
