/PRZWT/ As the 2026 USA-Canada-Mexico World Cup approaches, the enthusiasm of global fans has been ignited. On March 5th, Hisense officially launched a World Cup-themed product - the Hisense Brilliant 650U8 Vacuum First-Class Cabin Refrigerator. This product, which embodies the spirit of sports and technological strength, is not only another masterpiece of Hisense's deep cooperation with the World Cup, but also an important practice of its use of technology to enhance the viewing experience. The pioneering AI adaptive vacuum magnetic field preservation technology has redefined the ultimate standard for storing household ingredients.
Vacuum magnetic field preservation technology, defining the molecular-level freshness preservation standard
It is known that the core highlight of Hisense Cereza 650U8 premium cabin refrigerator lies in its AI adaptive vacuum magnetic field preservation technology. This technology has undergone over a decade of research and development, with a cumulative total of over 440 related patents. It innovatively combines the vacuum environment with magnetic field regulation to achieve "external vacuum to prevent oxidation and internal magnetic field to inhibit enzyme activity", achieving a dual preservation effect of "seven-day preservation of first-class freshness". Just like a football player maintaining peak performance on the field, this ensures that the ingredients always maintain the best freshness.
This technology's strength is particularly evident in the storage of high-end ingredients, especially in the protection of raw foods and beef - as is well known, the highest quality and freshest parts of wagyu beef can only be used for raw food consumption. This requires no bacterial growth, low temperature and low oxygen, and also requires maximum preservation of the original taste. Usually, its optimal consumption period is only 12 hours. However, with this core technology, Hisense Cereza 650U8 has extended the enjoyment period of raw wagyu beef by four times, completely breaking this limitation.
The actual measurement data shows that the beef stored for 7 days using this technology has a preservation index that is approximately 50% better than the national first-class fresh meat standard. Even after being stored for one week, it still maintains an excellent state of freshness, tenderness, elasticity and luster. This means that users can enjoy high-quality wagyu sashimi at any time at home and experience the ultimate taste as if it were freshly cut, perfectly meeting the dietary needs of high-end families. Relying on Hisense's self-developed Star Sea large model, the AI intelligent control system of this refrigerator can also identify 800 types of ingredients and automatically match the best preservation parameters, precisely regulate temperature and vacuum degree, and create customized storage environments for different ingredients, making preservation more intelligent and precise. Whether it's wagyu, fresh produce, or daily fruits and vegetables, they can all receive exclusive storage care. This is a vivid demonstration of Hisense's implementation of AI technology in home appliances scenarios, "leaving the complex to technology and giving simplicity back to life".
Maternity and infant protection, extending the scene from the competition venue to the family environment
Since becoming the first Chinese consumer electronics brand to sponsor the World Cup in 2018, Hisense has continuously deepened its cooperation with FIFA. It started with brand exposure and gradually evolved into value-focused integration in the viewing experience. And the launch of this custom refrigerator has further extended this cooperation to the core scenarios of family life.
In addition to the AI adaptive vacuum magnetic field preservation technology, Hisense Caihuang 650U8 vacuum headliner refrigerator also caters to the needs of users in various scenarios, presenting numerous highlights. As the industry's first refrigerator without any odor throughout the year, its dual-system independent circulation design fundamentally eliminates cross-odor in the freezer and refrigeration areas; the industry's first center-mounted uniform cooling dual circulation technology with a central evaporator realizes separate storage of frozen and refrigerated items, physically isolating cross-odor and providing a purer storage and freshness experience, preventing high-end ingredients such as wagyu beef and fresh produce from being affected by other ingredients' odors. And the DBD+ nano water ion active disinfection and odor removal system, which can eliminate bacteria in 2 minutes and remove odor in 6 minutes, has a 50% efficiency improvement compared to traditional refrigerators and an industry-leading 99% sterilization rate. This technology works in synergy with the vacuum magnetic field preservation technology, building a solid defense line for the storage of infant complementary foods, and becoming a truly "first infant complementary food-grade refrigerator".
In addition, its pioneering 60-minute blue light clean ice technology breaks away from the traditional refrigerator's passive antibacterial mode relying solely on materials. By using high-energy penetrating blue light, it can achieve comprehensive sterilization of the surface and interior of the ice cubes. Combined with an independent sealed ice storage structure, it ensures a physical separation from frozen ingredients, completely eliminating cross-contamination and odor pollution. From the ice-making process to the ice storage process, it safeguards the health of ice drinks throughout the entire chain, solving the problem that fans encounter when preparing drinks at the stadium and are affected by the "seafood flavor" ice cubes, thus losing their enthusiasm.
In terms of design, this refrigerator not only possesses strength but also beauty. Inspired by the "Haisun Mingyue" concept, it integrates the essence of Eastern aesthetics into modern kitchen and living spaces, creating a truly collectible aesthetic. Additionally, its 650-liter villa-style large capacity is sufficient to store all the beer, snacks, and fresh ingredients needed for watching the game. Especially, it can easily accommodate high-end ingredients like wagyu beef, allowing fans to enjoy the game without the need for frequent shopping.
Sports marketing empowers, vacuum preservation leads the industry
Behind the technical strength lies the high recognition from the market. It is reported that in 2025, Hisense refrigerators held a leading position in the vacuum preservation refrigeration industry in China. Hisense-branded refrigerators have achieved the top market share of 12 countries in the refrigeration sector in 2025, and they have also taken the lead in formulating multiple industry standards, filling the gap in standards in the vacuum preservation field, and using their strength to define the benchmark for high-end food preservation.
The launch of this custom-made refrigerator for the World Cup is not only an important measure by Hisense to leverage its sports IP to enhance product capabilities, but also a vivid demonstration of its continuous deepening of preservation technology and leading the industry upgrade. It is also a concrete practice of implementing the user-centered concept. From the first bite of meat that protects the healthy growth of "Sugar Sugar" in the zoo, to the first mouthful of complementary food that comforts the peace of mind of thousands of households' babies, from the ultimate preservation of high-end wagyu beef to the convenient storage for fans during their game viewing, the brilliant 650U8 of Hisense integrates AI vacuum preservation technology and Eastern aesthetics, opening up a brand-new high-end storage experience, allowing every instinctive preference to receive the most appropriate response of love.
