/PRZWT/ On February 26th, Samsung officially launched its third-generation AI mobile phone series Galaxy S26 in China, as well as the new eco-friendly product series Galaxy Buds4. These new products incorporate the latest innovative achievements of Samsung Galaxy, achieving a dual upgrade in software and hardware, providing a powerful performance experience and high-quality feeling. Coupled with the further evolution of Galaxy AI, it reinterprets the usability experience of mobile AI, and also simplifies people's lifestyle even further.
"The enhancement of hardware should be the core of innovation efforts. Powerful performance and solid user experience form the foundation for all advanced functions." said Lee Dacheng, President of Samsung Electronics in China. "The Samsung Galaxy S26 series has achieved significant improvements in both software and hardware. At the same time, it combines the first application of privacy and security black technology, the anti-spy display, and the more intelligent and proactive Galaxy AI, to establish a benchmark for the new generation of AI flagship devices."
Lee Dae-chul, President of Samsung Electronics for the Greater China Region
Hardware undergoes numerous upgrades. Samsung's Galaxy S26 series focuses on enhancing user experience.
The Samsung Galaxy S26 series features the strongest hardware configuration of the Galaxy S series to date. The entire series is equipped with the fifth-generation Snapdragon® 8 Supreme Edition mobile platform (for Galaxy). Taking the Samsung Galaxy S26 Ultra as an example, its CPU performance has increased by up to 19% compared to the previous generation, enabling it to handle complex operations more efficiently and intelligently, maintaining rapid response even when multitasking is performed simultaneously; the NPU performance has increased by 39%, providing sufficient computing power support for continuous Galaxy AI functions, making it smoother for users to switch between different tasks; the GPU performance has increased by 24%, further enhancing picture performance and game smoothness, offering a more immersive visual experience, and providing the strongest performance among products in the same category. Moreover, Samsung has integrated a number of self-developed display technologies into the processor, including screen super-resolution algorithm (ProScaler), screen picture quality enhancement technology (mDNIe), etc., further improving visual effects and viewing experience.
To ensure the long-lasting high-performance output of Samsung Galaxy S26 Ultra, Samsung has redesigned the VC heat sink, further enhancing the cooling performance. This enables users to enjoy stable and smooth device experiences in high-load scenarios such as gaming, multitasking, or video shooting. Additionally, the wired accelerated charging of 60W can fully charge the battery to 75% in approximately 30 minutes, providing strong support for users' daily usage.
From shooting to editing: The experience of creating images is further enhanced.
The Samsung Galaxy S26 series extends the "ease of use" concept to the creative experience, enabling users to create images without relying on professional tools or skills.
The Samsung Galaxy S26 Ultra features a larger lens aperture, enabling users to obtain clear and detailed images even in low light or zoom scenarios. Particularly, the upgraded ultra visual night photography video can easily handle indoor concerts, campfire scenes after sunset, etc. Coupled with the enhanced super stabilization mode, it can also stably record wonderful moments without fear of jolts or rapid movements. The upgrade of the AI ISP makes the front selfie lens present more natural skin tones and richer picture details in complex and mixed light environments. Moreover, the Samsung Galaxy S26 Ultra is also the first Galaxy phone to support APV professional video standards and encoding formats. As a result, even if the footage has undergone multiple editing processes, the picture can still maintain a quality close to visual losslessness.
After connecting to a mainstream brand pan-tilt, enabling the pan-tilt's target tracking function will allow you to receive composition suggestions during the shooting process. You can also use the AI tracking function and AI object detection to lock onto the shooting subject, perform real-time focusing, and ensure a stable and clear image. Moreover, after connecting to third-party mainstream pan-tilt devices, the pan-tilt's target tracking function can support Samsung's native cameras, enabling automatic zooming, automatic image scaling, AI tracking, and customizable composition. Additionally, it supports real-time voice control, allowing for easy shooting and significantly enhancing shooting convenience and creative freedom.
For post-editing, the upgraded photo assistant enables users to quickly make adjustments simply by stating the desired changes. For instance, a single sentence can transform a daytime scene into a nighttime scene, restore a cake that has been bitten, and even assist users with AI dressing room experiences. It can also more easily combine two photos to create a more captivating image. If more personalized creations are needed, the creative studio allows users to quickly generate stickers, invitations, or personalized wallpapers without switching tools. Through a sketch, a photo, or a text prompt, users can quickly create stickers, invitations, or personalized wallpapers. The document scanning function automatically eliminates wrinkles, fingerprints, and other interfering factors, quickly generating clear scans, and supports automatically organizing multiple images into a single PDF, making it more practical and user-friendly.
Enhanced privacy and security protection, ensuring greater peace of mind during daily use.
In response to users' growing concern about privacy and security, the Samsung Galaxy S26 Ultra is equipped with an innovative anti-spy display. This display can control the way pixels emit light, ensuring that the user's viewing experience remains unaffected while effectively preventing the screen information from being observed by others in public scenarios such as commuting and dining. Moreover, users can flexibly set different anti-spy modes according to their personalized needs.
Samsung Knox, as a multi-level security platform, continues to safeguard Galaxy devices from the very core of the chip all the way through. At the same time, the personal data engine related to personalized AI will also be encrypted for protection, and sensitive data will be securely isolated within the exclusive security hardware through Knox Vault. It is worth noting that Samsung Galaxy S26 promises to provide security updates for up to seven years, ensuring that the security shield remains robust over time, allowing users to use the device more securely and for a longer period in the future.
The Samsung Galaxy S26 series also supports an intelligent password manager, which enables users to quickly save personal information with just one click and fill in the details automatically when needed. The Samsung Galaxy S26 series introduces more intelligent security protection capabilities. The AI-based call screening function can identify unknown calls and summarize the call intentions, helping users manage calls more securely. The fraud call detection function can detect the call content in real time through the on-device model, providing intelligent warnings of fraud and safeguarding users' property safety.
Galaxy AI is more proactive. The Samsung Galaxy S26 series is easier to use.
As the third-generation AI mobile phone of Samsung, the Galaxy S26 series is designed based on the frequent usage scenarios in daily life, making the common experiences more intuitive and easier to operate. To create an AI experience that is more in line with Chinese users, Samsung adheres to the principle of proactive and open cooperation, and has carried out a series of in-depth collaborations with domestic high-quality partners such as Huoshan Engine, Baidu Intelligent Cloud, Alibaba Qianwan, China Mobile, Meitu, and Shengshu Technology. The aim is to build a more complete Galaxy AI ecosystem and bring more localized AI experiences to Chinese users.
The upgraded Bixby Voice Interaction Horizon can handle daily tasks easily based on the content seen or through voice commands from the user. For example, when a user sees a concert poster, they can use the Voice Interaction Horizon to add the event information from the poster to their own schedule.
It is worth noting that the newly added AI podcasts in Bixby can generate a natural conversational podcast content based on the user's intentions or document, web link information.
The brand-new intelligent execution function enables Bixby to act more like a true companion, assisting users in completing numerous daily tasks. For instance, through Bixby, users can order takeout, shop online, hail a taxi, navigate, watch videos, and more. All they need to do is issue an instruction, verify the details, and click confirm.
The much-loved "circle and search" feature has also undergone a major upgrade. The newly added proactive recommendation function can intelligently recommend related services based on the content on the screen. For the content selected in the circle, users can also conduct AI search questions and inquiries, and delve deeper into the relevant information.
The intelligent drag-and-drop feature enables users to customize the sorting according to their own usage habits. The upgraded real-time briefing function further expands the application scenarios and is more proactive and personalized, facilitating users to view more relevant information in their daily life or work. The upgraded intelligent collection feature now supports page memory and can enhance content management through the collection function, allowing users to find the content they are searching for more quickly when looking for it.
Samsung Galaxy Buds 4 Series: Unleashing the Era of Personalized Audio Experience
To better meet the audio experience demands of consumers in the AI era, Samsung has also simultaneously launched the new Samsung Galaxy Buds 4 series of smart headphones. This series has achieved multiple upgrades in terms of comfort, sound quality, and noise reduction. The series includes the open-style Samsung Galaxy Buds 4 and the in-ear-style Samsung Galaxy Buds 4 Pro, providing different options for users who prefer long-term wearing and audio enthusiasts who pursue sound quality.
The Samsung Galaxy Buds 4 features a sleek and ergonomic design. With its compact and ear-cushion-fitting ear tips, it offers a secure and stable wearing experience, suitable for both daily use and sports. Users can enable 24-bit/96kHz ultra-high-quality (UHQ) audio to enjoy Hi-Fi-level sound effects. It also features active noise cancellation to effectively block out noise interference, allowing users to immerse themselves in their personal music world. The Samsung Galaxy Buds 4 Pro is equipped with a larger, wide and ultra-narrow-edge bass unit and planar tweeter unit in an enhanced dual-channel speaker configuration. It also supports real-time adaptive active noise cancellation and enhanced adaptive equalizer, which can analyze the user's wearing status and ear shape characteristics to present a personalized sound experience tailored to individual listening preferences and meticulously tuned.
The Samsung Galaxy S26 series offers four color options: Midnight Purple, Snow Reflection White, Sky Horizon Black, and Light Cloud Blue, as well as two exclusive colors: Crimson Flare Gold and Mirror Moon Silver. The recommended retail price for the Samsung Galaxy S26 Ultra is 9,999 yuan or more, the recommended retail price for the Samsung Galaxy S26+ is 7,999 yuan or more, and the recommended retail price for the Samsung Galaxy S26 is 6,999 yuan. On February 26th at 03:00, the Samsung Galaxy S26 series has officially started the reservation process on online channels such as Samsung Mall, Samsung JD Official Store, Tmall Samsung Official Store, Douyin Samsung Official Store, and offline authorized Samsung stores. Consumers who successfully reserve the Samsung Galaxy S26 series will have the opportunity to enjoy the benefit of upgrading the phone by paying an additional fee (for the S26 Ultra 512GB upgraded to 1TB, the additional fee is 1,600 yuan; for the S26 Ultra/S26+ 256GB upgraded to 512GB, the additional fee is 800 yuan). Consumers who successfully reserve before 24:00 on March 5th can also enjoy the privilege of early delivery.
To ensure that users can use the Samsung Galaxy S26 series with greater peace of mind, Samsung Care+ offers tailored protection plans that meet the needs of the devices, including: discounted screen replacement services, extended warranties, battery replacements, 24-hour VIP service hotline with official certified experts' support, etc. Users can choose to purchase the Samsung Care+ protection plan that suits them. This not only provides smooth and worry-free protection for their mobile lives, but also offers long-lasting protection to safeguard the value of the Galaxy devices.
The Samsung Galaxy Buds 4 series offers two color options: Snow White and Skyward Black. Among them, the Samsung Galaxy Buds 4 Pro also comes with a special color called Crimson Gold. The suggested retail price for the Samsung Galaxy Buds 4 is 1,399 yuan, and the suggested retail price for the Samsung Galaxy Buds 4 Pro is 1,899 yuan. On February 26th at 03:00, the Samsung Galaxy Buds 4 series headphones have officially started the reservation process on online channels such as Samsung Mall, Samsung JD Official Store, Tmall Samsung Official Store, Douyin Samsung Official Store, as well as authorized Samsung stores. Consumers who successfully reserve the Samsung Galaxy Buds 4 series headphones will have the opportunity to receive a 25W power charging adapter (2025 model). Users of the Galaxy S26 series who purchase the headphones can enjoy a 90% discount on the headphones.
