/PRZWT/"After experiencing homogeneous competition and frequent cross-industry collaborations in the new tea beverage industry, the market is now calling for new solutions."
At the end of 2025, the global flagship store of the unique tea and ice beverage brand "FINDTEA" opened in Wuhan. Thanks to its pioneering "Ice Infusion Formula™" technology, with a cup of tea that maintains a consistent rich flavor throughout, it attracted nearly 10,000 registered members within three days of opening. On social platforms, "Tea Ice with Unforgettable Flavor" and "Affordable Price" became frequently discussed tags, which further translated into a series of enterprise catering orders that were successively launched.
In the rapidly evolving new tea-drinking market, short-term popularity is not rare. However, if this popularity can be continuously transformed into a stable customer base and repeat purchases, and even quickly gain the trust endorsement of enterprise-level customers, the underlying logic is worthy of in-depth exploration. The phased performance of "Zhaotai" is not merely a simple data highlight; rather, it is more like a signal: as competition enters the deep-water stage, brands that respond to real industry pain points with technology and establish long-term connections with a humanistic touch are receiving more certain market feedback.
The technical temperature of the "Ice Extraction Formula™" process: Transform the ice cubes themselves into concentrated tea ice.
In the consumption scenarios that prioritize immediate gratification, there is an unresolved issue in the new tea drink market - as ordinary ice cubes keep melting, the tea liquid is continuously diluted, resulting in a gradual decline in the flavor experience from mouth to mouth.
In response to this industry pain point, "Zhaotai" did not choose to add anything to the formula or the sugar content. Instead, it restructured the user experience from the fundamental logic of the product, pioneering the "Ice Extraction Formula™" process. This process has been certified by authoritative institutions and represents an innovative breakthrough in the field of tea ice extraction in the current beverage industry. "Zhaotai" thus took the lead in transforming "ice" from a dilution variable into a flavor asset, opening up a new expression of "Eastern Tea Ice".
It is known that the "Ice Extraction Formula™" process precisely extracts the high-quality tea at a 1:60 tea-to-water ratio, resulting in a highly concentrated tea infusion. Subsequently, it is deeply frozen at -45℃ for 6-8 hours, eventually condensing into pure "Original Extraction Ice Cube™". This means that each piece of ice in the cup is composed entirely of 100% tea infusion.
During the tea drinking process, the tea ice gradually melts and continuously releases rich tea soup. This achieves the principle of "premium tea extracted in ice, and the ice melting makes the tea even sweeter" that "Find Tea" adheres to. Systematically solving the long-standing flavor attenuation problem in the industry. The real feedback on social platforms such as "The tea still has a strong aroma even after drinking to the end" has become the most direct market validation of this process.
When technology transforms into an upgrade in the consumer's perceivable experience, the cold craftsmanship acquires a human touch. This "iced tea" thus becomes a stable and lasting trust connection between the brand and the consumers.
Value Reconfiguration: Transform Mengyou Tea from a luxury item into a daily necessity, and make "joyful excitement" a regular experience.
The ultimate goal of technology is the consumer experience, and the ultimate goal of the experience is the realization of value.
Based on the core process of "Ice Brew Formula™", "Find Tea" further focuses on "joy" as the emotional core, aiming to ensure that a good cup of tea is not only present in special occasions but can naturally integrate into frequent daily life, bringing consumers a relaxed and joyful mood. This emotional core ultimately becomes the clear brand philosophy - "High-quality tea, choose Find Tea."
Contrary to the conventional belief within the industry that "good tea always comes with a high price", the R&D team of "Find Tea" conducted in-depth research in various high-quality tea-producing areas across China. Through thorough investigation and systematic supply chain management capabilities, they brought the original high-quality raw tea, which was limited to professional tasting scenarios, into consumers' daily choices. The price range of 12 yuan to 16 yuan is not a simple matter of pricing decisions, but a clear reconfiguration of value: Through stable and in-depth cooperation with tea-producing regions, "Find Tea" successfully achieved a balance between "high quality" and "affordability".
When consumers spend the price of a cup of milk tea and enjoy a clear and pure experience of Mengyutcha tea, the brand has accomplished much more than just a transaction. It is also a long-term response to the question of "how tea can integrate into contemporary life": By making the fresh and refreshing aroma of Longjing tea from Zhejiang, the rich and mellow flavor of Pu'er tea from Yunnan, and the elegant tea fragrance of Tieguanyin from Fujian, which were originally distant mountainous tea scents, no longer just be labels of the production areas, but become daily flavors that can be ordered at any time and savored with joy.
System commitment: From instant warmth to long-term companionship
The phenomenon of tens of thousands of people flocking to the store within just three days is merely a symptom. What truly tests the brand's operational capabilities is the continuous stream of customers and the stable group orders that follow. Behind this lies an operational and service system that has been prepared for long-term operation.
It should be noted that the establishment of the "Find Tea" system did not start from scratch. In terms of store operation, supply chain management, digital systems, and standardized execution, it has fully absorbed the accumulated experience of mature tea beverage systems over a long period of time, enabling the brand to have high stability and execution efficiency at the initial stage.
Meanwhile, "Find Tea" has always maintained a clear brand boundary: It is a new tea beverage brand that is completely independent in terms of brand concept, product research and development, brand building, marketing strategy, and operation system. The absorption of mature experience is not a simple replication, but rather based on the core logic of the new category "Eastern Tea Ice", the existing experience is systematically decomposed, restructured and reorganized to form an exclusive operation system suitable for its own development.
From the stable and orderly cup distribution during peak hours to the precise delivery of complex orders, "Zhaotai" ensures the certainty of the experience through its systematic approach. This guarantees that the promise of "iced tea becoming sweeter" can be consistently fulfilled in every delivery.
The debut of "Find Tea" in Wuhan seems like an innovative open letter addressed to the industry, as well as a warm invitation sent to consumers. When a cup of tea begins to genuinely care about the feelings of each consumer's sip and builds a complete support system for it, what it initiates might be the next stage of the new tea beverages that are full of humanistic care.
From solving industry pain points with the "Ice Infusion Formula™" process to defining the new category of "Eastern Tea Ice", the initial practice of "Find Tea" has provided a clear path to break through: In a highly homogeneous competition environment, technological innovation that returns to the essence of the product and consumer experience can still build a solid competitive barrier and win the genuine choice of consumers. As the pioneer of the "Eastern Tea Ice" category, "Find Tea" is bringing new references and more imaginative space to the industry through its technology-driven model.
