/PRZWT/ The 2026 Milan-Cortina Winter Olympics is about to kick off. As an Olympic Global Partner (TOP), Mengniu Group has launched three dairy products - pure milk, yogurt and butter - specially designed for this Winter Olympics. These products have already been delivered to the Milan Winter Olympics Village, providing high-quality nutritional support for athletes, coaches and staff from all over the world.
This is the first time that China's dairy industry has provided services for an overseas Winter Olympics. Mengniu is the only dairy product enterprise in China that has participated in this Winter Olympics, once again demonstrating the quality of its products and its strong capabilities in leading China's dairy industry to go global.
Nutrition Precision Empowerment: Multiple Categories of Nutrition Boosting the "Strong" of Olympic Athletes
" This lactose-free yogurt from Mengniu is perfect for me. I am lactose intolerant, and this yogurt has solved the problem perfectly and tastes great as well." A European athlete commented.
It is known that Mengniu provided three products for the Winter Olympic Village this time, namely full-fat pure milk, 0 lactose simple yogurt and butter. The three different types of dairy products form a complementary nutritional supply, covering the basic nutritional needs of the athletes and also taking into account the individualized needs of special groups, achieving a comprehensive goal of "having milk to drink, drinking good milk, and drinking the right milk" for the athletes.
Among them, pure milk provides athletes with the basic protein and calcium supplements, helping to maintain the physical strength needed for high-intensity exercise. For some athletes who have lactose intolerance, Mengniu has specially developed lactose-free yogurt to precisely meet this special nutritional need. Moreover, its simple and clean formula also conforms to the current consumption trend of "natural, simple, and healthy". Notably, as an important innovation achievement of Mengniu's dairy product deep processing sector, its butter product has been successfully selected as a cooking ingredient for the Winter Olympics Village. This product supports the preparation of diverse meals and, through processing, will create various delicacies for athletes from different countries.
The faint aroma of milk is spreading from the Winter Olympics Village in Milan to supermarkets and shopping malls all over the world. Winter Olympics athletes and millions of consumers will jointly enjoy the world-class Mengniu products.
Quality builds trust: China's dairy industry provides services for the overseas Winter Olympics for the first time
The food supply system for the Olympic events has always been regarded as the "benchmark" for the quality of the global food industry. Among them, the catering services in the Olympic Village need to meet the diverse needs of global athletes and provide precise nutritional support during intense physical activities. The entry standards are particularly strict.
As the dairy product supplier for the Milan Winter Olympics Village, three products from different divisions of Mengniu have all passed rigorous tests. Behind this is Mengniu's 20-year-long effort to build a standardized, digitalized and systematic quality control system covering the entire production chain.
For a long time, Mengniu has always adhered to the concept of "quality is paramount", integrating the eight international standards and global best practices to establish a "4Q" quality management system covering quality planning, quality control, quality assurance, and quality support. This system enables the full-chain quality control from grass to table, elevating the product quality to the world-class level. As early as 2021, all 9 major product lines under Mengniu met the EU standards, making it the first enterprise in China to obtain the product certification for all categories of food meeting EU standards.
In recent years, Mengniu has further enhanced product quality through the digital transformation of its entire value chain. At the farm level, the application of smart wearables and IoT technology enables real-time monitoring of dairy cows and raw milk, thus establishing a solid quality defense from the source. At the production level, it has built the world's first "lighthouse factory" for liquid milk, increasing product accuracy by 55% and reducing quality defects by 60%. At the consumption level, it has promoted the application of technologies such as "one item, one code", enabling one-click traceability of product quality within 2 minutes.
It is the unwavering pursuit of quality that has enabled Mengniu products to make a historic leap from "meeting quality standards" to "leading the way in quality", becoming a steadfast and reliable "nutritional support" for global sports endeavors.
Innovation drives the future: Leading the global dairy industry value chain to achieve a leap in upgrading
The deep cooperation between Mengniu and the Olympics is not only a harmonious resonance between quality strength and international standards, but also a high-level alignment of spiritual cores. The core spirit of the Olympics lies in constantly challenging oneself and breaking through limits; while the development foundation of Mengniu is also to innovate and break through with the "must-be-strong" spirit, continuously leading the global dairy industry value chain to upgrade and leap forward.
In recent years, with the comprehensive implementation of the "One Body with Two Wings" strategy, Mengniu has accelerated its expansion in areas such as basic nutrition, functional nutrition, and medical nutrition, comprehensively promoting the upgrading of the dairy industry from basic dairy products to comprehensive health and nutrition. It is committed to providing nutritional support throughout the entire life cycle of consumers, from "from the cradle to the rocking chair".
Mengniu independently developed two types of human milk oligosaccharides (HMOs), which are widely used in infant formula and children's milk powder. For the middle-aged and elderly population, Mengniu's "Yourui" milk powder has established a precise product matrix covering all sub-sectors such as cardiovascular, bones and joints, blood sugar, and intestines.
When China's dairy industry embarked on vigorous innovation and encountered the competitive spirit of the Olympics, a two-way journey bound by the concept of "breakthrough" shone brightly on the stage of the Milan Winter Olympics.
From Paris to Milan, Mengniu's journey in the Olympics has become a powerful testimony to China's dairy industry's continuous ascent in the global value chain. Looking ahead, Mengniu will continue to uphold the spirit of striving, collaborate with the Olympics, and with higher-quality products and services, contribute Chinese strength to the development of global sports and the enhancement of human well-being, "Nourishing the vitality of everyone's strength".
