/PRZWT/ In 2026, it will be a crucial year for China's automotive industry to make a deep breakthrough into the global high-end market. As a new force in China's "luxury off-road" sector, Zongxing G700 has achieved a remarkable sales start in the new year. Within just over a hundred days since its launch, it has reached an impressive sales volume of 10,331 units. In particular, the sales in January were particularly strong, firmly leading the Chinese luxury off-road market segment.
This remarkable achievement not only sets a new milestone for Chinese brands in terms of "sales exceeding 10,000 units within 100 days" for high-end off-road vehicles, but also becomes a benchmark for Chinese brands to break through into the high-end off-road market. Moreover, with its solid market performance, it verifies the brand's commitment to the full-range luxury off-road market positioning and the hard-core strength of fulfilling the mission of the national automotive industry to move upward, injecting strong impetus into the high-end transformation of China's automotive industry.
The original aspiration remains steadfast, forging a new benchmark for Chinese luxury off-road vehicles.
This impressive "100-day report" was not achieved by chance; rather, it is the inevitable outcome of the extreme product strength, profound technical foundation, and precise market positioning of G700. As a new force carrying the mission of upward breakthrough for Chinese automotive brands, the birth of Zongxing is rooted in a deep understanding of the Chinese luxury off-road market, and also stems from taking on the responsibility of leading the high-end development of national brands in this era.
Backed by the 28-year automotive manufacturing experience of Chery Group and integrating the 13-year internalization and inheritance of the luxurious genes of Jaguar Land Rover, Xinlong has always focused on the core track of "all-terrain luxury off-road SUV" since its establishment, determined to create a new benchmark of luxury off-road vehicles for China, and bravely undertaking the historical responsibility of China's automotive industry to break through to the global high-end market.
Since its inception, Zongxing has moved forward with determination as a pioneer, setting a new chapter in China's luxury off-road segment. From the official announcement of the brand, marking the start of a new journey for Chinese brands in the luxury off-road field, to the launch of the Zongxing G700 as the only production model competing in the Tarmac Rally, it fully demonstrated absolute confidence in the product's strength; to setting a precedent in the automotive history of a hundred years by crossing the Yangtze River in an off-road vehicle, entering the high-end luxury market in Dubai as a Chinese brand, lighting the Burj Khalifa, and completing the breakthrough into the luxury circle - Zongxing has made the brand power of Chinese luxury off-road shine on the international stage, demonstrating the global influence of Chinese manufacturing.
From the refinement of brand philosophy to the in-depth implementation of practical strategies, Zongxing has always adhered to the brand spirit of "calm and confident, pursuing excellence, daring to explore, and fearless and resilient". With the core product proposition of "reaching beyond the unprecedented, enjoying the unprecedented", Zongxing is committed to creating a luxurious off-road experience that exceeds expectations for global consumers. Currently, Zongxing is steadily moving towards the vision of becoming "the world's first luxury off-road brand", with its core strength of Chinese manufacturing, writing a new chapter of high-end and global development for China's automotive industry.
Break through boundaries with comprehensive capabilities to meet users' deep-seated needs across all scenarios.
In the current era where the automotive industry is undergoing a profound transformation towards intelligence, personalization, and all-scenario integration, users' demands for luxury off-road vehicles have transcended the mere performance aspect. They have advanced to a deeper pursuit of boundless exploration freedom, ultimate reliable protection, as well as full-scenario compatibility that combines luxury and practicality.
As the flagship masterpiece of Zongxing, G700 has always been a shining star since its inception. Relying on the hard-core technology matrix constructed by 8 global R&D centers and over 30,000 engineers, with global standards and global verification as the core foundation, it has created the "land, sea, air, intelligence, dignity, and enjoyment" six-dimensional product hard power, completely breaking the barriers between traditional off-road and luxurious comfort scenarios and achieving a perfect integration of the two.
On January 26, 2026, Zongxing G700 successfully completed a series of extreme environment tests such as the snow and ice trial drive in Changbai Mountain. With its all-scenario tough performance, it completed the ultimate certification of product strength and set a new benchmark for Chinese brand luxury off-road vehicles. This extreme trial in Changbai Mountain is precisely the best illustration of G700 precisely responding to the dual expectations of industry transformation and user demands with its tough product strength.
Standing at a new historical juncture of industry development, Zongxing will always adhere to the core concept of "creating ultimate product strength through extreme technical redundancy", continuously deepen the integration of intelligent driving technology and off-road performance, and constantly expand the full-scenario ecological matrix. This will make the products no longer merely be powerful tools for conquering distant places, but also become caring companions that meet users' diverse living needs. From the peace of mind in extreme environments to the luxurious experience in daily travel, Zongxing always takes user value as the core anchor point, allowing every journey to unlock unprecedentedly excellent travel experiences.
User co-creation to build a warm brand ecosystem
The Zongheng G700 has sold over 10,000 units in just over a hundred days since its launch. Behind this remarkable achievement lies the deep recognition and emotional resonance of users. The long-term development of the brand is always inseparable from the solid support of the user ecosystem. On January 29, 2026, members of the Zongheng family from all over the country gathered in Wuhu to jointly launch a family feast themed "Zongheng Together Because of Love", which became a vivid testament to the mutual pursuit between the brand and its users. This family dinner is not only a warm gathering but also builds a value loop from "user belonging" to "ecological expansion", profoundly highlighting Zongheng's core proposition of "user-centeredness".
Zongxing fully understands that luxury off-road is not merely a means of transportation; it is also a concrete embodiment of a lifestyle. Therefore, Zongxing has dedicated itself to building a service system that covers the entire life cycle of users: establishing 50 off-road bases across 50 cities, creating 13 exclusive Zongxing roads, enabling users to have the confidence and aspiration to explore distant places; developing the industry's first 10 immersive pre-sale service processes, equipped with 24-hour road rescue, customized off-road route planning services, and the upcoming operation of over 100 high-standard service centers, comprehensively ensuring that users' experiences are "always responsive, always convenient, always accessible"; implementing the "Zongxing China Plan", connecting the full rights network of popular routes "food, accommodation, transportation, sightseeing, and travel", launching "Zongxing Ecological Customization", creating 103 jointly customized products, truly achieving "making the world have no identical G700".
At the user co-creation level, Zongheng has always maintained an open and inclusive attitude, establishing a diverse and multi-dimensional communication platform for users. This platform enables users with different passions to come together, share their love, and thrive together: The Zongheng Car Club uses cars as a bond to deeply integrate the joy of car driving, quality life, and social responsibility. It plans to organize at least one "off-road +" themed event every month, aiming to create a "private Alxa" exclusively for Zongheng users, providing a destination for every fan of off-road activities.
Meanwhile, Zongxing will launch the "Zongxing Heroes" recruitment program, aiming to recruit 20 "Zongxing Heroes". Together with professional emergency rescue forces, a comprehensive emergency rescue network will be established. This will enable users to not only traverse the vast landscapes but also fulfill their social responsibilities, convey warm power, and achieve the elevation of their own values. From industry experts to ordinary consumers, from off-road enthusiasts to charity lovers, users from different fields and identities will come together under Zongxing. Through in-depth collaboration and mutual achievement, the ecological connotation of luxurious off-road will be continuously enriched. The Zongxing brand ecosystem will continue to grow in love and become increasingly lush in companionship.
One hundred days, breaking through ten thousand barriers, embarking on a new journey. Spanning 2026, reaching new heights once again.
In just 100 days of going public, the company achieved a sales volume of 10,331 units, which is not only a strong endorsement from the market for the powerful product capabilities of Zongyi G700, but also a trust and commitment from users to the Chinese luxury off-road brand. It is also a solid foundation for Zongyi to embark on the global journey. Behind this figure lies the ardent expectations of millions of users for the national brand, the ultimate pursuit of technology and quality by the Zongyi team, and it is also a vivid illustration of China's automotive industry moving from catching up to leading innovation.
Standing at a new starting point with sales exceeding 10,000 units, Zongxing will use this sales momentum as its driving force. With the core concept of "creating ultimate product strength through extreme technical redundancy", it will deepen its global R&D system layout, integrate supplier resources, continuously iterate product technology and performance, further improve the global service network, enhance channel coverage and service quality, and make "premium services" accessible to every user. In addition, Zongxing will continue to deepen the construction of the user ecosystem, with more diverse activities, richer rights and benefits, and deeper co-creation, to build a warm and powerful brand community.
In 2026, Zongxing will continue to uphold the mission of being a national brand, taking on the responsibility of driving the high-end breakthrough of China's national automotive industry. It will use technological breakthroughs to transcend boundaries, connect with passion through an ecosystem, and safeguard its partners with services. In the future, Zongxing will surely forge ahead with more outstanding achievements, a more mature ecosystem, and more outstanding products towards the vision of becoming "the world's first luxury off-road brand", writing a brand new chapter for China's automotive industry to lead the world!
