/PRZWT/ From January 24th to 28th, the 2026 Grand Old Brands Carnival - Guangdong Bay Area Special Session, jointly organized by the Ministry of Commerce and the Guangdong Provincial People's Government, kicked off grandly at the Chen Jia Chi Square in Liwan District, Guangzhou. As a key project for boosting consumption and the core carrier of the "Guangdong Merchants Travel the World" spring campaign, this event, with the theme of "Newly Revived Traditional Chinese Products", brings together brands from multiple regions across the country, focusing on both cultural inheritance and consumer benefits. It offers citizens a consumption feast that combines traditional heritage and modern vitality. The first batch of "Chinese National Treasures" enterprises under the Guangyao Group - Wanglaoji Pharmaceutical - showcased a variety of products and intangible cultural heritage skills, with the core of Lingnan traditional Chinese medicine culture, and created an immersive experience area, allowing the century-old brand to regain new vitality in the new era.
This grand event of traditional brands deeply aligns with the decision-making on building a strong domestic market. It is an important measure implemented by Guangdong Province in accordance with the "Several Measures for Promoting High-Quality Development of Service Consumption". It has received high attention from all sectors of the government and enterprises. Municipal Vice Mayor, Director of the Commerce Department, Director of the Commerce Bureau, and Chen Jiehui, the Party Secretary, Vice Chairman, and General Manager of Guangyao Group, among other guests, attended the event site in person and visited the WANG Laoji exhibition area to learn about the brand's intangible cultural heritage inheritance and innovation. This event enabled people across the province to experience the traditional Chinese medicine wisdom and national trend charm of traditional brands, injecting strong impetus into "Guangyao Travels Far and Wide".
In the special exhibition area of Wang Laojie, a variety of highlights attracted many citizens to stop and observe. On the one hand, brand concentration shows a series of health products, highlighting "the lingnan Chinese medicine represents" the genetic background of traditional health products with modern life scene depth fusion, on the other hand, intangible culture become a popular focus interactive experience area, staff on-site vivid interpretation of the historical origin of wang ji manufacture technique and the genetic story, Through interesting q&a, try drinking tasting, and other forms of interaction, let consumer in close touch with the "China time-honored brand" double value of "intangible cultural heritage". In response to the call of "promoting consumption for the benefit of the people"， the exhibition area also launched multiple benefits such as time-limited discounts and gifts for full purchases， passing on the sincerity and warmth of the老字号 to every consumer， and effectively contributing to the achievement of the goal of expanding domestic demand and promoting consumption.
"This participation in the exhibition is a concrete action by Wanglaoji to actively fulfill the requirements of the Ministry of Commerce to 'promote the orthodox and innovative development of traditional brands'." Yuan Yanluan, the national promotion manager of Wanglaoji Pharmaceutical, said. As a century-old traditional brand, Wanglaoji has always adhered to the core of intangible cultural heritage techniques, while constantly exploring new paths for the innovation of health products and cultural dissemination. In the future, the brand will take this grand event as an opportunity to continuously deepen its focus on the health industry, promoting the brand's development through innovation and openness. It aims to bring traditional brand culture to a broader market, make the health trend of the country reach more consumers, and contribute more to creating a new ecological model of national trend economy and inheriting outstanding traditional Chinese culture.
