/PRZWT/ On January 27, 2026, the "Elevating the Horse to Welcome the New Year, Brimming with Brightness" New Year Release Event of Guangming Dairy was grandly launched at the East Pavilion of the Shanghai Museum. At the event, Guangming Dairy presented a comprehensive overview of its significant innovative achievements in areas such as technological innovation, cultural tourism integration, rejuvenation of traditional brands, and service upgrades to the attending guests. It also officially launched the "Horse Year Renewal Series" and the Shanghai-specific - "Under the Poplar Tree" Enjoy Rich Shanghai Fresh Milk - with a diversified layout to kick off a new chapter of high-quality development.
These leaders, along with media partners, distributors representatives, and consumer representatives, were present to witness this vibrant and rejuvenating moment.
Diversified layout empowers high-quality development, and all-round renewal sketches a new chapter for the brand.
As the flagship event of the beginning of the year for Bright Dairy, Bright Dairy not only presented innovative achievements in the product sector, but also made diverse arrangements in areas such as people's livelihood services, brand renewal, and cultural tourism integration, launching a new journey of high-quality development in 2026. The Party Secretary and Chairman of Bright Dairy, Huang Liming, stated in his speech that in 2025, Bright Dairy adhered to its original aspirations and made courageous innovations amid opportunities and challenges. It strengthened the foundation of high-quality development with new-quality productive forces and conveyed brand value through a cross-border innovation posture. In the new year, Bright Dairy will continue to increase investment in scientific research and innovation, deepen the layout of the entire industrial chain, and respond to consumers' diverse expectations for a better life with higher-quality products and more considerate services, allowing more people to experience the joy of deliciousness and health.
In the field of people's livelihood services, as the dairy company that first introduced the "door-to-door milk delivery" service in China, Guangming Dairy's Guangming Xuncheng has always been oriented towards consumers' needs and continuously optimized the service experience, safeguarding the vibrant daily lives of millions of families. Last year, Guangming Xuncheng launched an innovative and warm nationwide first-of-its-kind milk delivery method - "Love Them Just Because They Are Yours", which supports consumers to customize Guangming milk for distant relatives and friends through the platform, achieving a heartwarming leap from product sales to emotional transmission.
After a year of waiting, Guangming Dairy has once again upgraded its service experience. They officially launched "Love You by Ordering Milk 2.0" on-site, using electronic heart milk cards to make the transmission of love more convenient and precise. This iteration and upgrade of the warm service not only continues Guangming Dairy's long-standing commitment to safeguarding vitality, but also empowers traditional daily services with technology, allowing the warmth of this century-old dairy enterprise to reach more families.
At the press conference, Guangming Dairy also actively conveyed positive social energy. They specially invited the 2025 "Give a Thumbs Up to Good People" role model, an 80-year-old veteran named Mr. Sun Zao Li, to come to the scene and share his heroic act of saving a drowning person. Guangming Dairy presented him with a full-year supply of Guangming fresh nutrition support as a way to pay tribute to ordinary people's good deeds and convey the warmth of Guangming.
In the field of brand renewal, Guangming Dairy has joined hands with the News Daily to launch an action to empower cultural state-owned enterprises and promote the renewal and development of traditional brands. In the future, the two parties will deepen their collaboration and work together in the same direction. They will jointly launch three major sections: "Traditional Brand Innovation Research Institute", "Care for Workplace People Theme Marketing", and "Wolrd Cultural Tourism Commerce Exhibition Scene Marketing". With the innovative model of "State-owned Enterprise Leadership + Media Empowerment", they aim to inject continuous development momentum into century-old traditional brands and explore replicable and promotable "Guangming samples" for the renewal and development of Shanghai's traditional brand clusters.
In the field of cultural and tourism integration, Guangming Dairy has officially launched a full-chain cultural tourism project. Centering on the theme of "From the Farm to the Table", it has created an immersive cultural tourism matrix that encompasses three distinctive scenarios: Guangming Fresh Dairy Farm, the East China Central Factory, and the China Dairy Museum. This matrix integrates three core functions: dairy source traceability, production observation, and dairy science popularization, allowing consumers to fully and immersively experience the meticulous quality and brand heritage of Guangming Dairy.
At the press conference venue, the "star curator" of the China Dairy Museum - the Zhiyuan Lingxi robot - made a surprise appearance and officially revealed its exclusive nickname - "Mick". This robot, capable of speaking, dancing and understanding dairy knowledge, added a unique sense of technology and ceremony to the press conference.
The city has been meticulously renovated to retain the Shanghai charm, and a cup of fresh milk captures the memories of this city.
As a century-old dairy enterprise rooted in Shanghai, Guangming Dairy has long been integrated into the cultural fabric of this city, becoming a taste imprint deeply engraved in the memories of the people of Shanghai. With a cup of milk, we pay tribute to a city - this is the most sincere greeting from Guangming Dairy to Shanghai at the beginning of 2026. At the press conference, Guangming Dairy made a major debut of the limited edition masterpiece for Shanghai - "Under the Poplar Tree" Enjoying Fresh Milk from Shanghai, based on the Shanghai-style culture and with the standard of ultimate freshness, creating an exclusive city taste card for Shanghai. The leadership team and the market research and development team of Guangming Dairy, along with all the guests present, raised their glasses to celebrate the birth of the new product, pushing the atmosphere of the event to its peak.
"Under the Poplar Tree" features rich Shanghai premium milk, drawing inspiration from the iconic "Poplar Tree" as a symbol of Shanghai's urban culture. It deeply conveys the cultural essence of Shanghai, connecting the taste on the palate with the warmth of the city. The packaging adopts a new 1-pint mini milk jug design, with smooth lines and excellent portability; the bottle label uses ink-wash brushstrokes to depict the silhouette of the poplar tree, highlighting the artistic beauty and strong urban sentiment of the East and West; the name "Enjoy Rich" is ingeniously crafted, not only interpreting the rich and smooth taste of the fresh milk itself, but also using the homophonic pronunciation of the Shanghai dialect "want you", making each tasting experience an immersive and wonderful experience of being under the poplar tree and recalling the memories of Shanghai.
In terms of quality, the new product further interprets the benchmark connotation of "Shanghai-exclusive" with stringent standards. The milk source is selected from the naturally pure milk source of the largest core breeding farm in Shanghai - Jinshan Langxia Urban Dairy Farm. The production is meticulously crafted by the largest single dairy factory in the world - Shanghai East China Central Factory. The two bases are only 1 hour's drive apart, which significantly shortens the supply chain distance and achieves the ultimate freshness from the farm to the table, presenting a cup of urban fresh milk that combines cultural warmth and high quality to Shanghai.
Innovation in science and technology strengthens the core of products, and precise nutrition drives consumption upgrades.
Behind the product innovation lies the profound research accumulation of Guangming Dairy. At the press conference, the research experts from Guangming Dairy's research institute, along with their AI digital assistants, made their appearance. Through an innovative interaction that bridged the virtual and the real worlds, they unveiled one by one the innovative achievements of Guangming Dairy in the three fields of proprietary intellectual property strain transformation application, high-end fermented milk, and functional milk.
Among them, the Ruishi 10.0 high-protein Greek Fermented milk uses raw cow's milk and fermentation bacteria as the sole raw materials. It integrates a dual concentration process of "filtered whey + nanofiltration membrane technology" and is combined with self-developed active probiotic strains to achieve a threefold efficient concentration of milk protein, with a calcium content of 140mg/100g, fully meeting the modern consumers' demands for natural, healthy and delicious dairy products. Yubo Muscle and Bone Fresh Milk scientifically adds three functional substances: colostrum alkaline protein (CBP), β-hydroxy-β-methylbutyric acid calcium (Ca-HMB)， and sodium hyaluronate. It builds a systematic solution for muscle and bone maintenance， precisely meeting consumers' core needs for active nutrition and functional health. The implementation of these series of innovative achievements not only confirms the firm belief of Bright Dairy in safeguarding people's health through technology， but also with solid technical breakthroughs and product innovations， opens up a new path for the high-quality development of China's dairy industry.
As a long-term strategic partner, Guangming Dairy has collaborated with the Shanghai Museum for three consecutive years to create new limited edition packaging products for the New Year. This year, Guangming Dairy delved into the cultural elements of horses in the museum's collection and drew inspiration from the colorful glazed pottery horses to create a brand-new packaging. Each product combines healthy quality with cultural charm, integrating the auspicious meaning of the Year of the Horse with the nutritional attributes of dairy products, thus infusing the New Year with a unique cultural atmosphere and health vitality.
From the Shanghai-style sentiments under the willow trees to the cultural inheritance in the museums, from the scientific research breakthroughs in the laboratories to the fresh protection for millions of families, from the iterative upgrade of warm services to the innovative exploration of time-honored brands, Bright Dairy has always adhered to the original aspiration of quality. With innovation as the pen and culture as the ink, it continues to write the growth legend of a century-old dairy enterprise. The bright horse welcomes the new era, shining all the way. Bright Dairy will continue to uphold the original aspiration of quality and innovate constantly, injecting continuous bright power into the high-quality development of China's dairy industry.
