/PRZWT/ On January 20, 2026, Ou Zhe Doors and Windows held a grand brand strategy summit in Chengdu with the theme of "High-end Trend Rising - Riding on Zhe Forward". This summit comprehensively reviewed the development achievements of the brand in 2025 and officially launched the 2026 brand strategy, new product series, and the "Zhe Thought Designers Club". It attracted participation from industry guests, distributors, and media.
In his opening speech, Zhu Kaishong, the general manager of Ouzhe Doors and Windows, reviewed the brand's 13-year journey of upgrading to a high-end level. He pointed out that with the growth of consumer upgrading and the demand for improved housing, high-end system doors and windows have become an important sector in the home furnishing industry. Ouzhe will continue to rely on its three core engines - products, brand and services - to promote high-quality development in the industry and help Chinese high-end doors and windows enter the international market.
But Xianxi, the deputy general manager of Ou Zhe Doors and Windows, delivered a keynote speech titled "Breaking Boundaries - Defining the Era of High-End Door and Window Design by Ou Zhe". He thoroughly analyzed the trend of the door and window industry shifting from growth to transformation of existing markets, and emphasized that Ou Zhe, leveraging its long-term accumulation in the high-end sector, will adopt a comprehensive approach through brand, marketing, products and services to embrace the golden development period of high-end system doors and windows.
The summit invited renowned designer Zheng Bingkun and veteran media professional Dai Bei to discuss the intrinsic connection between high-end doors and windows and quality of life from the perspectives of design concepts and user needs. CEO of Guangzhou Design Week, He Wen Guang, delivered a video message, congratulating the successful hosting of the summit and announcing that Oucheng will once again make an appearance at the "Super Brand Pavilion" of the 2026 Guangzhou Design Week.
At the meeting, Ou Zhe officially launched the "Zhe Shi Shi" Designer Club, aiming to connect designers, users and brands, and build a collaborative and mutually beneficial design ecosystem.
Meanwhile, Research and Development Director Kuang Xiancheng presented the product planning for 2026, and on-site showcased four new products in the first quarter, focusing on the optimization of facade lines and the upgrade of functional experience. Brand Director Yang Liuxia released the 2026 brand communication strategy. Visual Presentation Director Su Yilun interpreted the new SI exhibition scheme, aiming to enhance brand recognition and spatial experience.
During the practical sharing session, the heads of the Chengdu and Changsha flagship stores respectively shared their long-term cooperation experiences and insights on new media operation. Subsequently, the award ceremony honored the partners and teams that had outstanding performances in services, design, and sales in 2025.
On the night of the summit, "Wave Night" was held in a pleasant atmosphere. The management team of Ouzhe Doors and Windows and the attending guests raised their glasses and enjoyed a lively conversation, bringing this brand strategy summit to a successful conclusion.
This summit marks a further strategic deepening of Eurodoor's position in the high-end system window sector, demonstrating its determination and strength to lead industry innovation and jointly build a quality lifestyle.
