/PRZWT/ What does the factory of the "Top 100 World Ceramic and Bathroom Manufacturers" look like?
As a leading enterprise in China's building ceramics industry, Juncheng Ceramics Group has consistently ranked among the "Top 100 World Ceramic and Bathroom Manufacturers" and the "Top 30 Global Ceramic Tiles Manufacturers" for many years. The production base of Juncheng Ceramics Group is located in Zhaoqing, Guangdong Province. We observe:
In 2021, two double-layer kilns were introduced first. The unit energy consumption significantly decreased, and the per capita output value rose sharply. The total number of production personnel for the two lines was less than 200.
2. Fully implement intelligent and digital transformation, ensuring that every brick can be traced back to its origin, and any quality fluctuations can be pinpointed to the specific process.
3. The glaze line continuously introduces new equipment and technologies, is compatible with all current mainstream processes, and can effectively handle "small batch, multiple batches" orders.
4. Comprehensively align with the 5A standards, introduce AI visual inspection equipment, spectrometers, etc., to ensure that the products leaving the factory meet or exceed national standards.
5. Establish the "Durable Technology Research Center", focusing on "wear resistance, dirt resistance, and visual appeal", to meet users' expectations for the quality of the product throughout its entire lifecycle.
By boldly investing in advanced manufacturing equipment, building a flexible innovation ecosystem, and re-establishing quality trust based on the 5A standards, the Jincheng Ceramic Group is comprehensively enhancing its core competitiveness. These measures not only open up new prospects for the company's development, but also provide a high-quality model for industry transformation.
01 Boldly introduce advanced manufacturing equipment to restructure production through intelligent and digital means
The industry's pursuit of ceramic factories once manifested in aspects such as "high output, rapid firing, and minimal reprocessing". However, the manufacturing upgrade of Juncheng Ceramic Group has already gone beyond this stage. The key lies in the willingness to adopt innovative technological equipment in critical processes and by using a digital system to connect all the equipment in the factory, creating a "digital" factory. This way, it establishes core advantages in terms of efficiency and quality control.
A typical example of this strategic layout is that the Zhaoqing base of the company introduced two double-layer kilns for tile production in 2021. This is not a simple equipment update. It is rather a pioneering exploration of quality improvement. The double-layer kilns combine the production capacity of four traditional production lines into two, which means that the same number of workers and land occupation can create double the output. The direct benefits are a significant reduction in unit energy consumption and a substantial increase in per capita output. It is reported that the total number of production personnel for the current two double-layer kilns is less than 200, and the advantages over traditional production lines are extremely obvious.
Hardware is the framework, and digitization is the nerve. In addition to making significant investments in production equipment, the General Ceramics Group has also established a full-process data collection system covering from raw material entering the kiln to finished products being stored. This means that the batch of raw materials used for each brick and the quality of the glaze are all traceable. The pressure of the press machine, the parameters of the glaze line, the burn-in curve of the kiln, and thousands of other parameters are all recorded in real time. This brings about two revolutionary changes: First, precise traceability. Any minor quality fluctuation can be located to the specific link, shortening the traditional hours-long investigation to just seconds. Second, management leap. The data platform has streamlined the reporting and statistics work that originally required multiple departments to handle into the work of just two or three people, and management decisions have upgraded from "experience-driven" to "data-driven".
Against the backdrop of the intensified reshuffle in the building ceramics industry, the Jinyuan Ceramic Group reorganized its production through an integrated approach of intelligence and digitalization, which enabled them to build an insurmountable barrier in terms of cost control and quality stability.
02 Leverage flexibility and open innovation to coexist with partners in the face of market changes
As the main consumers of tiles shift from large-scale purchases by real estate developers to end consumers, the demand for small-batch, customized, and high-value-added products is growing increasingly strong. While most enterprises are still struggling with the reduction of large orders, the Jincheng Ceramic Group has adopted a different response strategy: transforming the "standardized production line" of the factory into a "flexible innovation platform", and conducting "open innovation" with supply chain partners to quickly respond to market changes.
The "parallel production line design" and "transfer system" in the General Rock Plate production workshop are exemplary of flexibility. Through flexible production line planning, products of different specifications and processes can be intelligently dispatched between the two lines. For instance, a product that requires special dry particles can complete the process stacking on a specific glaze line of the 2nd line, and then be transferred to the kiln of the 1st line for firing. This production mode can effectively handle "small batches, multiple batches" orders.
The flexibility of this production capacity is supported by General Ceramics Group's continuous innovation and upgrading of new processes and technologies. It is known that the glaze line of the General factory undergoes technological renovations every year according to the trend of the process. They are willing to invest heavily in introducing equipment such as the Airpower spray glazing cabinet and the positioning glue dry granulator. The goal is to create an "open experimental field" that can accommodate all current mainstream and cutting-edge processes.
In addition, the Generalissimo Ceramics Group also collaborates with several top glaze companies in the industry for joint research and development, enabling the application of technological innovations to products promptly. In 2025, Generalissimo Tiles launched the "Generalissimo Premium Matte" series of new products, covering gold velvet glaze, replica glaze, ultra-fine dry particles, and other techniques. These are all the finest among the finest products selected through thousands of experiments. This flexible and open innovation ecosystem allows the Generalissimo Ceramics Group to respond quickly to market demands and maintain a leading edge in the market competition at all times.
03 Rebuild brand trust by meeting the 5A standards and actively embrace the era of quality transparency
With the upgrading of consumption and the equalization of information, end-users' understanding of tiles has become increasingly comprehensive and professional. General Ceramics Group boldly confronts this trend of transparent quality, and regards the new national standard "Consumer Product Quality Classification - Ceramic Tiles" (hereinafter referred to as the "5A Standard") to be implemented officially in December 2025 as a strategic opportunity to enhance brand trust.
As one of the first ceramic enterprises in the industry to pass the 5A-level tile quality inspection, Jiangjun Ceramic Group has a unique understanding of quality management. Even before the 5A standards were introduced, Jiangjun Tiles had proposed a new brand positioning of "Focus on Technology, Make Durable Tiles", concentrating on the three key characteristics of "wear-resistant, dirt-resistant, and visually appealing". This precisely hit the mark of consumers' attention to the value of products throughout their entire lifecycle. To this end, Jiangjun Ceramic Group also established the "Durability Technology Research Center", shifting the research focus from "pattern design" to "full-cycle usage experience", truly achieving a strategic leap from "selling a single tile" to "delivering a set of solutions that can withstand the test of time".
In order to meet the 5A standards, the Jincheng Ceramics Group has carried out a comprehensive upgrade and technological transformation of the second factory of the Zhaoqing base. To ensure the highest level of quality control, they adopted the detection mode of "AI visual inspection + manual re-inspection", and introduced precision equipment such as spectrometers that are only available in national-level testing institutions, in order to guarantee that the internal control standards of the enterprise are higher than the national standards and ensure the excellent performance of the products leaving the factory. Regarding this, Zeng Jiawei, the quality center director of the Jincheng Intelligent Manufacturing Base, said that the 5A standards provide a clear and unified quality benchmark for the industry. This is a good thing for enterprises with excellent quality, as they can more intuitively convey the advantages of their products to the market.
With the proposal of new development directions in the 15-16 planning and the reshaping of industry quality standards by the 5A standard, the Jinyuan Ceramic Group has actively established a long-term trust relationship with users by adopting advanced manufacturing standards, strict process control and detailed testing data. Thus, it has opened up a new blue ocean of "value warfare" in the "price war" arena.
Conclusion
From the practical experience of the General Officer Ceramics Group, it can be seen that the future of China's building ceramics industry belongs to those enterprises that can deeply integrate cutting-edge equipment, digital management, open innovation and ultimate quality. By boldly introducing advanced intelligent manufacturing equipment and building a flexible innovation ecosystem, the General Officer Ceramics Group is creating a systematic competitiveness. This not only helps to consolidate its industry position but also provides a highly valuable reference model for most ceramic enterprises.
