/PRZWT/ At the International Consumer Electronics Show (CES), which opened on January 6th - this annual grand event in the global technology industry - a washing machine became the center of attention. Hisense's three-tank washing machine, with its revolutionary design and innovative technology, won the highest honor at CES, the "Best Innovation Award". This is the first time in nearly 15 years that the washing machine category has won this top award in the consumer electronics field.
Starting from the "Romeo Holiday" washing machine that won the "CES Innovation Award" with its retro aesthetic design last year, to the Hisense Family Washers that topped the "Best Innovation Award" this year with their scenario-based solutions, the progression of Hisense washing machines on the CES stage from the "Silver Label" to the "Gold Label" clearly demonstrates the deep evolution of its innovative logic: with deep-cleaning technology and AI intelligent interaction, they safeguard the clothing of the entire family and the health of the family members, defining a new benchmark for family health washing and care.
CES Live: Hisense's Whole House System Takes Center Stage, Technology and Design Spark Experience Craze
At the CES exhibition site, the winning Hisense family washing machine attracted a large number of visitors to stop and watch. The on-site staff explained that this product is based on the core concept of "freely combine to meet all washing needs", and adopts a forward-looking modular design, truly achieving a "one machine as four machines" multi-functional washing and cleaning experience.
The Zeus heat pump wash and dry integrated technology, live water washing technology, AI intelligent interaction and other cutting-edge technologies equipped in Hisense family washing machines have further enhanced the washing efficiency and drying effect. The main drum of Hisense family washing machines is equipped with a 13kg ultra-large capacity washing area, and it is combined with the Zeus integrated heat pump drying system developed by Hisense. This system can achieve gentle drying at 42℃, ensuring efficient care for large quantities of clothing while protecting fabric fibers. Its innovative design of dual 1kg independent mini drums also supports wash and dry functions together, specifically serving detailed washing scenarios for baby and children's clothes, high-end underwear, etc., and has obtained authoritative maternal and child certification and healthcare-level underwear health washing certification. What is particularly noteworthy is that its flexible modular and split design allows users to freely choose various installation methods such as stacking, splitting, embedding, etc., and can be combined into personalized combinations of five drums, seven drums, and even more, truly achieving seamless integration of product form and home environment.
"I have never seen a washing machine that can wash three batches of clothes simultaneously and operate so quietly," said an appliance dealer from Europe after experiencing it. Its smooth, flat and fully integrated appearance and modular design have also earned it the praise of many technology media as "a revolution in the form of a washing machine".
From "the world's first three-tube washing machine" to "the world's first 4-in-1 heat pump washing and drying integrated machine", Hisense has continuously led industry innovation.
Starting from developing the world's first three-tube washing machine in 2017, and then launching a new generation of three-tube washing machines eight years later, what Hisense has done is not merely a simple addition of functions, but rather a "experience reconstruction" centered around real-life scenarios. At the same time, Hisense has also continuously advanced in the technology of heat pump washing and drying integrated systems. From the early high-end models equipped with condensing drying and heat pump drying, to the heat pump washing and drying integrated machines represented by Hisense Cotton Candy Ultra Family Tube and Cotton Candy E8Q that will be fully promoted in 2025, Hisense washing machines have gradually brought this high-efficiency, low-temperature clothing protection and drying effect comparable to dryers technology to the mass market. It is reported that since the launch of the Hisense Family Tube series, it has successively won authoritative awards such as the German IFA "Best Design Award". During the "Double Eleven" of 2025, the Hisense Cotton Candy series topped the heat pump washing and drying category on JD.com platform, and the brand's strength has continuously received dual recognition from the market and the industry, which fully confirms the statement "Drying with Heat Pump, Heat Pump with Hisense".
"The heat pump wash and dry integrated technology and zone-based washing and care are the two main technical lines of Hisense washing machines," said the R&D director of Hisense washing machines. "We not only aim for functional integration, but also strive to achieve the unity of cleaning, clothing protection, energy saving and space efficiency through system integration."
Domestic and overseas dual growth, Haier washing machines have achieved remarkable results in their global expansion.
In the context of an increasingly fierce global washing machine market competition, Hisense has risen against the trend and achieved a remarkable "acceleration" that has attracted industry attention. Overseas, Hisense washing machines have been sold to 140 countries and regions around the world. In June 2025, its market share in the UK exceeded 11%, ranking first in the industry; in countries like Croatia and Serbia, its share was over 30%, firmly occupying the top three positions in the local markets. In South Africa, Hisense washing machines have achieved a leapfrog growth from a follower in the industry to the top in both volume and value. Globally, Hisense washing machines have been certified by Euromonitor International as the fastest-growing brand (2021-2025) among the top 10 worldwide in the past five years.
As a sponsor of the 2026 FIFA World Cup in the United States, Canada and Mexico, Hisense not only conveys its brand strength but also embodies a spirit of sharing passion and pursuing excellent quality with billions of families around the world. The victory on the football field depends on each team member performing their duties and collaborating precisely. Just as the entire family unit collaborates through the division of tasks between the main cylinder and the mini cylinders to safeguard the health of every family member. And the "siloed washing of jerseys and socks" scenario solution prepared by Hisense for fans precisely addresses the laundry problems of fans. Through professional separate washing and drying, it achieves precise care for both light and dark clothing and sports equipment, allowing technology to serve every passionate fan.
It is worth noting that the products that won the "Best Innovation Award" at CES 2026 cover multiple high-tech fields such as robotics, AR wearable devices, and AI home systems. The fact that Hisense washing machines were able to share the same award with these cutting-edge technological products demonstrates that not only has it achieved breakthroughs in traditional household appliances, but also possesses the technological content that is on par with the top innovations in consumer electronics in terms of intelligence and systematization.
Starting from the year 2025 when Hisense Roman Holiday mini washing machine won the "CES 2025 Innovation Award", just one year later, Hisense Family Drum won the "CES 2026 Best Innovation Award", marking a seamless transition from "outstanding design" to "comprehensive innovation". From the CES podium to the homes of global users, Hisense washing machines are continuously innovating their products and accumulating technological expertise, redefining the high-end laundry experience for users worldwide. As the General Manager of Hisense Washing and Care Division, Gao Yongmeng, said: "This honor is a milestone. It confirms our past exploration direction, but it is by no means the end." He stated that Hisense washing machines will continue to focus on users' real-life scenarios, using technology as a pen to depict a new picture of healthy, intelligent, and sustainable laundry, making each washing session a response from users to a better life.
