/PRZWT/Recently, Ping An Bank's specially organized "Old Friends' Life Season" event came to a successful conclusion. Adhering to the original aspiration of "finance for the people", Ping An Bank implements the national decisions and plans on actively responding to population aging, developing the "silver economy" and strengthening the protection of financial consumers' rights and interests. Through an innovative form that combines art competitions with financial education and publicity, it enriches the spiritual and cultural life of the elderly while enhancing their financial knowledge and risk prevention awareness To help build a new pattern of a harmonious society where people enjoy their old age, remain productive and live in peace, and to safeguard national financial security, we will wholeheartedly protect the happiness of the elderly and paint a new chapter of a wonderful old age.
Organize a variety of activities and competitions to enrich the spiritual life of the elderly
This year's "Old Friends' Life Season" took art competitions as its medium. By creating diversified tracks such as square dancing, photography, calligraphy, chorus, and Baduanjin, it held nearly 300 art competitions, attracting nearly 10,000 customers to sign up. It encouraged a large number of elderly friends to showcase themselves and present a positive and healthy new image of aging to the society.
In square dance competitions held in Beijing, Jinan, Shijiazhuang and other places, senior dancers danced with great enthusiasm, featuring ethnic dances, modern dances, waist drum dances... The performances were splendid and they demonstrated an energetic and positive spirit with their graceful dance moves.
At the photography competitions held in Wuhan, Xiamen and Guiyang, silver-haired creators captured the touching moments in ordinary life through their lenses. The specially held award ceremonies and theme film screenings brought the beautiful stories of the elderly into the view of more people.
At the calligraphy competitions held in Shenzhen and Quanzhou, old friends made friends through their brushes and expressed their feelings with ink. Their running script was free and easy, and their regular script was dignified. The profound traditional cultural heritage was fully displayed in their brushstrokes and ink strokes.
In the choral competitions held in Shanghai, Tianjin and Fuzhou, the Yinian Art Troupe went deep into the communities to sing loudly, expressing the stories of time and the love in their hearts. The wonderful moments were also broadcast on the "Old and Talented" program of Tianjin TV, spreading the charm of the elderly to more audiences.
At the Baduanjin event in Qingdao, "martial arts experts" demonstrated the wisdom of Eastern health preservation with a composed and calm demeanor. The innovative dual-track model of "online check-in + offline practice" enabled more people to enhance their health literacy in a relaxed and pleasant atmosphere.
Through a rich variety of art competitions and innovative activity mechanisms, Ping An Bank has effectively stimulated the enthusiasm and creativity of a large number of elderly friends, bringing new vitality and vigor to the life of the elderly.
Innovate financial security education and publicity, and build a solid defense line to safeguard peace
During the "Old Friends' Life Season", Ping An Bank adheres to the principle of "consumer protection for the People", organically integrating rich artistic activities with practical financial education and publicity. It takes multiple measures to enhance the financial risk prevention awareness of the elderly group and effectively writes a big article on "elderly care finance". The branches of Ping An Bank across the country have held over 800 consumer protection education and publicity activities, reaching more than 300,000 people. This has promoted the high-quality development of consumer protection education and made the concept of financial security deeply rooted in people's hearts.
Among them, the Beijing Branch presented a skit with an anti-fraud theme, using life-like plots to expose common tricks of telecom fraud. It also set up an interactive Q&A session called "Anti-Fraud Little Expert" to test the audience's anti-fraud knowledge reserves on the spot.
The Hefei Branch adheres to the "police-bank joint action" model, specially inviting local police officers from the public security bureau to give financial knowledge lectures. Through the analysis of real cases and the exposure of common scams, it popularizes anti-fraud knowledge and effectively enhances the risk identification ability of the participants.
Taking advantage of the performance of the Yinian Art Troupe, the Tianjin Branch carried out consumer protection and financial rights knowledge promotion in the community. It also enhanced consumers' financial literacy imperceptibly through interactive games, making the concept of financial security deeply rooted in every household.
The Qingdao Branch integrated consumer protection knowledge into the Baduanjin activities, enabling the elderly to enhance their awareness of fraud prevention while practicing. Additionally, an interactive area was set up at the event site, transforming the dull financial knowledge into vivid game experiences, making education enjoyable.
The "Old Friends' Life Season" of Ping An Bank is not only a cultural event but also a heartwarming project jointly created by all. During the event, Ping An Bank joined hands with public security organs, TV stations, communities and other social forces to jointly serve elderly customers. This multi-party cooperation model not only expands the influence of the event but also creates a new sample of "pension finance" worth referring to.
From joyous art competitions to warm financial education, Ping An Bank has actively responded to national policy requirements through innovative practices of integrating culture and finance, promoting the high-quality development of the "silver economy". With concrete actions, it has interpreted the connotation of "finance for the people", allowing the "silver-haired generation" to feel respected through participation, enhance wisdom through learning, and gain happiness through companionship. In the future, Ping An Bank will continue to take "Enjoying the Elderly, Connecting Beauty" as its brand proposition, deepen the construction of the "Elderly Year" system, actively explore new models of elderly-friendly financial services, and launch more products and services that meet the needs of the elderly group and conform to the national strategic direction, so as to bring the warmth of finance to more elderly people and jointly paint a picture of a happy elderly year in the Chinese-style modernization.
