/PRZWT/The ice and snow on the Antarctic continent are gradually fading away, and the 17th Muse Global Sleep Culture Tour has also come to an end. However, this sleep exploration that transcends the extreme is pushing Chinese sleep technology to a new height.
On November 15th, as the "Muse" cruise ship slowly departed from the Antarctic waters, the Muse Global Sleep Culture Tour Antarctic Group is about to conclude its 17-day exploration of the polar regions. On this white continent that carries the last pure land dream of mankind, 33 Muse customers and distributors not only experienced the magnificence of the Antarctic but also witnessed the outstanding performance of Chinese sleep technology in extreme environments.
This trip to the Antarctic marks the 17th significant milestone of Muse's "Global Sleep Culture Journey" IP and is also the first time that a Chinese sleep brand has brought an AI smart sleep system into the polar environment of the Antarctic for on-site verification. From the bumpy voyage through the Drake Passage to the in-depth exploration at the Great Wall Station, Muse has written an ultimate legend about healthy sleep with technology and courage.
Ultimate Experience: A Luxurious sleep Journey across the Drake Passage
When crossing the Drake Passage, the hull shook a lot, but surprisingly, we still got a high-quality sleep on the Mousse AI mattress. A Muse customer who participated in this journey described his first experience in Antarctica in this way.
The Antarctic trip is known as "the most luxurious trip in the world", and Muse has created an experience that exceeds expectations for the members of this trip. Throughout the entire trip, the members not only enjoyed the pure beauty of the Antarctic Peninsula but also participated in the "Six Roots Sleep Culture" series of experience activities meticulously designed by Muse on the cruise ship.
On the "Muse" cruise ship, Muse innovatively combines traditional Chinese sleep wisdom with modern technology, organizing a series of immersive sleep culture activities. From the serene singing bowl therapy to the Muse Six Roots Sleep Culture handicraft activities, these meticulously designed segments allowed the members to enjoy the polar scenery while deeply experiencing Muse's unique concept of healthy sleep.
An industry insider in the same field commented: "This completely goes beyond the traditional brand event and is more like a deep exchange and exploration about sleep culture." Through its meticulous attention to detail, Muse has truly enabled the culture of healthy sleep to take root and sprout in this pure land of Antarctica.
Product Test: AI Mattress Conquers Extreme Sleep Challenges
The polar day and polar night environment in Antarctica poses a severe challenge to the human biological clock. Here, the traditional sleep pattern is completely disrupted, and the 24-hour sunlight during the polar day makes falling asleep extremely difficult.
It is precisely in such an extreme environment that the Muse AI mattress T11+ has demonstrated its technological advantages. The Tidal Algorithm 2.0 equipped in this product is based on 1 million ergonomic data and can accurately identify sleeping postures in milliseconds. AutoFit intelligent adaptation technology offers over 6,000 sleep sensations through 14 flexible adjustment units. The SleepCare health sleep management system perceives multiple indicators of the user's sleep process in real time.
Even in the polar day environment, the intelligent adjustment function of the AI mattress can still effectively help us adapt to the disorder of biological rhythms, and this experience is unforgettable. A member of the Mousse team said after experiencing it.
It is worth mentioning that the Muse AI Mattress T11+ has previously been evaluated and verified by the Chinese Sleep Research Society in collaboration with eight other organizations. It has been confirmed that users of this product can increase their average sleep onset speed by nearly 50%, reduce the average number of times they turn over by 14.6%, and increase their average sleep duration by 38%. Its outstanding performance in extreme environments like Antarctica further validates the reliability of its technology.
Brand Breakthrough: From the Dissemination of Sleep Culture to the Establishment of Technological Confidence
The Muse Global Sleep Culture Journey, an IP that has lasted for 17 years, is now rejuvenating with the empowerment of AI technology.
From leading users to experience global sleep culture in the early days to now conquering the polar regions with AI sleep technology, this IP has completed a strategic upgrade from cultural dissemination to technological verification. This trip to the South Pole is a concentrated manifestation of this strategic transformation.
Industry observers point out that Muse's Antarctic sleep culture journey has successfully established a new paradigm for brand marketing: "Verifying products in extreme environments is undoubtedly the most persuasive brand declaration." While other brands are still competing in terms of materials and craftsmanship, Muse has already raised the competitive dimension to a whole new level through polar tests.
For 21 years since its establishment, the Muse brand has always adhered to the corporate mission of "enabling people to sleep better". From collaborating with co-branded athletes to providing support for polar scientific expeditions, Muse has always focused on the real sleep needs of different groups of people in its research and development. This trip to the South Pole is not only the ultimate embodiment of the brand spirit but also a concentrated display of technological confidence.
It is worth mentioning that during this Antarctic trip, Muse not only demonstrated its product strength but also its mature global resource integration capabilities. As a partner of the Polar Research Institute of China, Muse's AI sleep system has been fully integrated into the "Xuelong" polar research vessel, providing sleep support for researchers on their expeditions to the South Pole and enabling global users to enjoy a scientific-level sleep experience together.
Value Elevation: Changes and Constants in the 17-Year Journey of Sleep Culture
Since its launch in 2009, the Muse Global Sleep Culture Journey has gone through 17 years, covering 56 cities in 18 countries. From the initial exploration of sleep culture to the current verification of sleep technology, the transformation of Muse's global sleep culture journey is a microcosm of Chinese brands' innovative pursuit of change.
Looking back on the evolution of this IP, what remains unchanged is Muse's commitment to its mission of "enabling people to sleep better", while what has changed is its continuously upgraded communication methods and technological connotations.
In its third-quarter report for 2025, Muse emphasized that the company is making strategic plans around three major strategies: "focusing on healthy sleep, making in-depth breakthroughs in AI, and developing the brand globally". This Antarctic sleep culture tour is a perfect integration and vivid practice of these three major strategies.
Through this journey to the extreme, Muse successfully conveyed a clear message to the market: sleep solutions that have been verified in the polar regions undoubtedly offer global consumers more convincing choices.
On the ice and snow of the Antarctic, Muse is redefining the boundaries of human sleep with Chinese AI sleep technology. When the team members stood on the Antarctic ice sheet and gazed into the distance at the boundless white continent, what they witnessed was not only a polar expedition, but also the transformation process of a Chinese brand from cultural confidence to technological confidence.
Over the past seventeen years, in eighteen countries and fifty-six cities, the footprints of Muse's global sleep culture journey have painted a global picture of healthy sleep. The "Poseidon" that returned from the South Pole not only brought back the wonderful memories of the team members, but also carried the confidence and strength of China's sleep technology in conquering the polar regions.
On the exploration path of healthy sleep, Muse has always used innovation as its oar and mission as its sail, just as its footprints left in the Antarctic ice and snow are solid and clear.
