/PRZWT/In Japan, hay fever is known as the "national disease". Due to the high coverage rate of flowers and plants, especially the large number of fir trees planted, a large amount of pollen is continuously released, resulting in a very common pollen allergy patient. The incidence rate has exceeded 42% and is still rising, seriously affecting people's lives.
Apart from pollen in the air, pollen adhering to clothes is also a continuous factor that triggers allergies, and traditional washing machines have difficulty thoroughly removing pollen residues from the fibers of clothes. In response to this common problem that troubles Japanese consumers, AQUA Japan, a brand under Haier Smart Home, launched the world's first flat drum washing machine equipped with "ozone air wash" technology in Tokyo on November 13th, providing an innovative scene solution for people with pollen allergies.
This product innovatively combines ozone sterilization technology with air wash function. It not only can remove odors and wrinkles from clothes, but also effectively inhibit the activity of pollen adhering to clothes, building a health protection line for people with pollen allergies from the dressing stage. This is also the first washing machine product in the Japanese market that precisely addresses the scenario of pollen allergies. After its launch, it has received extensive attention from both the industry and consumers. Its offline experience will trigger a large number of users to queue up for it. After actual experience, the product has also received positive evaluations from users. In response to users' expectations, the product was launched for pre-sale and achieved a considerable number of orders on the same day.
In addition to its pioneering health protection features, this washing machine has also achieved significant innovations in its technical structure. The mainstream tilt-drum washing machines in the Japanese market have problems such as weak impact force and clothes being prone to tangling and knotting. The AQUA washing machine has upgraded the inner drum from an inclined design to a vertical one, significantly enhancing the force of beating and rubbing, improving the cleaning effect. At the same time, it can effectively reduce the tangling and wrinkling of clothes, meeting the demands of high-end laundry and care scenarios.
In terms of washing performance, the product also performs exceptionally well. The essence wash technology can efficiently remove stains and prevent residue. The intelligent placement system simplifies the operation process. Heat pump drying technology not only dries clothes quickly but also takes into account energy conservation and fabric protection, achieving a full-process experience improvement from washing to drying.
The launch of the ozone pollen-removing washing machine is a demonstration of AQUA Japan's consistent commitment to focusing on the specific needs of users in various life scenarios and promoting differentiated innovation. This strength has also translated into a significant market advantage. As of October this year, the dual brand shares of Haier and AQUA ranked second in the market. Among them, the dual brand washing machines in the fully automatic category ranked first, and the AQUA 10KG drum washing machine in the drum category has ranked first in retail for three consecutive weeks. In the future, Haier Japan will continue to promote the deep integration of technological innovation and life scenarios, provide users with more diverse scene solutions, and continuously lead the upgrading of local laundry and clothing care trends.
