/PRZWT/On November 13th, at the 2025 Baidu World Conference, Robin Li, the founder, chairman and CEO of Baidu, pointed out: "Digital humans are essentially a fundamental technology, and even a universal interactive interface in the AI era." This judgment was strongly confirmed at the Digital Human sub-forum. Ping Xiaoli, vice president of Baidu Group and general manager of E-commerce business, announced on the spot that Baidu Huibo Star has been officially upgraded to a "full-scenario digital human platform", opened up the same "highly persuasive digital human" technology as Luo Yonghao to the entire industry, launched the first "real-time interactive digital human", and initiated the digital human overseas expansion strategy. This also marks a new stage for Baidu's digital humans, moving from tool application to ecological, platform-based and global development. At the meeting, she also disclosed that digital humans were the largest increment of this year's Double 11. 83% of merchants used digital humans for live streaming, and the scale of digital human live streaming increased by 119% year-on-year, with GMV rising by 91%.
The digital human of the same model as Luo Yonghao has been applied on a large scale, with the conversion rate increasing by 63%
Ping Xiaoli stated that Huibo Star's digital humans, with their generational leading edge, have opened up a vast market: It is expected that by the end of 2025, the scale of Huibo Star's digital humans' live broadcasts will increase by 202% year-on-year, digital human revenue will grow significantly by 228%, and the highly persuasive digital human technology will increase the conversion rate of merchants by 63%.
Highly persuasive digital humans are multi-modal integrated multi-agent systems that possess the abilities of thinking, decision-making, and execution. It achieves a high degree of consistency between the voiceover script and body movements, intonation and expressions through multi-modal precise alignment technology, ensuring that the digital human's expression is natural and smooth. Relying on high-expressiveness action generation, it can not only generate complex actions that conform to semantics, but also maintain stable output for a long time, breaking through the technical bottleneck of traditional digital human actions being stiff and prone to deformation. Equipped with an AI brain, it can independently dispatch multi-role intelligent agents such as assistants, operators, and interactors based on real-time interaction signals in the live streaming room, precisely completing diverse tasks such as atmosphere creation and question-and-answer order promotion, thus building a truly adaptable intelligent live streaming ecosystem. Recently, it has also achieved the goal of completing the product exchange process with just one product image, reducing the production cost by 52% and further lowering the usage threshold.
At present, Huibo Star digital humans have been verified in over 30 industries and more than 10 content creation fields. In the digital human live-streaming room of actor Ho Ka Kin, the digital human can not only interact with the seasons but also point-to-point talk about the benefits and discounts. A single product and a single live-streaming session achieved a GMV of 200,000, with the conversion rate increasing by 21%. In the Zero Run Auto Digital human live-streaming room, COO Xu Jun's digital human can automatically adjust the focus of explanations based on the geographical characteristics of users, increasing the lead conversion rate by 44% and reducing costs by 64%. The digital human of Yang Jiacheng, an English blogger with 20 million followers across the Internet, perfectly replicates the characteristics of his spoken English, and the ROI of the investment exceeds the industry average by 176%.
The industry's first real-time interactive digital human, achieving "zero-barrier" communication
Ping Xiaoli released the industry's first "real-time interactive digital human" on the spot and demonstrated a real-time voice connection with Luo Yonghao's digital human. During the interaction, digital humans can not only recognize the on-site environment but also speak and give likes at the same time, achieving natural interaction like that of real people and significantly enhancing the communication experience and emotional connection between users and digital humans.
Wu Chenxia, director of Baidu's Digital Human Innovation Business Department, introduced that this digital human mainly builds a "zero-barrier" interaction experience between humans and digital entities based on three core capabilities: "low latency response, multi-mode real-time generation, and real-world perception".
Wu Chenxia said that this digital human only takes 2 seconds from receiving information to giving feedback, and it has achieved multi-modal real-time generation of voice, expressions and body movements. Digital humans not only speak naturally, but also can precisely match non-verbal information such as smiles, nods and gestures with the content of the conversation. This digital human also possesses a deep understanding of the physical world, capable of perceiving the on-site environment, recognizing others' clothing and movements, and even comprehending the "subtext" in interactions. For instance, in a live-streaming scenario, digital humans can accurately identify the items and environmental features in the hands of the interlocuters and provide reasonable feedback accordingly, making the interaction more immersive and credible.
In the future, real-time interactive digital humans will be applied in service scenarios that require high trust and high timeliness, such as industry consultation and after-sales service.
Initiating a global layout, digital humans were the first to land in Brazil
After achieving large-scale application of digital human live streaming in China, Baidu Huibo Star has also officially launched its global strategy, leveraging the full-scenario capabilities of digital humans to engage with global consumers.
Currently, Baidu Huibo Star has taken the lead in launching digital human live streaming services in Brazil. The conversion rate of some digital human live streamers has surpassed that of local real live streamers, effectively addressing the pain point of the scarcity of high-quality local live streamers in overseas markets.
In the future, Baidu Huibo Star will focus on key markets such as the United States, Brazil and Southeast Asia, and accelerate its expansion into global mainstream platforms like Amazon and Shopee. The overseas business model will also be upgraded from tool-type SaaS to a full-chain service solution integrating warehousing, distribution and other links. By deploying the model and services to overseas nodes, the localized experience of global users will be continuously optimized.
The smart e-commerce ecosystem is growing at a high speed, and four major plans are promoting the growth of merchants
Nowadays, AI applications represented by digital humans have become an important engine for the development of e-commerce. Ping Xiaoli introduced that during this year's Double Eleven, 11% of merchants used at least one AI tool, and 76% used more than three.
Baidu Youxuan has also built a full-stack product matrix for intelligent e-commerce, launching the "Intelligent Business System" for merchants and the "Intelligent Shopping Guide" for users, which has helped e-commerce achieve leapfrog growth. Yin Guandong, director of Baidu's E-commerce Merchant Operations Department, disclosed that in the past year, the scale of high-quality new merchants in Baidu's smart e-commerce increased by 552% year-on-year, the number of merchants with monthly sales of over one million rose by 125%, the annual buyer number of "Worry-Free Selection" IP merchants increased by 825%, and the number of repeat purchase users in the following month grew by over 700%, demonstrating strong development momentum.
To lower the threshold for AI usage and accelerate the growth of merchants, Baidu Youxuan has officially launched five special plans: The Good Goods Leading Plan focuses on the supply of high-quality products and will support strong merchants with high-quality products, good user reviews, distinctive product listings, and excellent service experiences through a 60 million yuan hit product incubation incentive and commission policy. The Content Pulse Plan aims to provide 3 billion exposure traffic and 48-day extended support for creators with strong content planning and excellent visual expression skills, and plans to incubate 5,000 high-quality content merchants. The Starlight Project will provide over 100,000 free digital humans to small and medium-sized merchants. The Dream Butterfly Plan and the Soaring Plan, on the other hand, customize exclusive digital humans for top-tier streamers and celebrities, exploring new models for IP commercialization.
