/PRZWT/Haier Smart Home has been deeply rooted in Japan, continuously creating high-end new products with a localization strategy and leading technology. On November 13th, AQUA, a subsidiary, held a new product launch event for its flat drum washing machine in Tokyo, inviting core customers, industry experts and media representatives to witness it together. This product, with its three differentiated core technologies of ozone air wash, heat pump drying and essence wash, fills the technological gap in the relevant field in Japan and demonstrates strong innovative strength.
The press conference site was meticulously planned with multiple exhibition areas. Besides the product display area showcasing AQUA's leading products, there were also four major selling point theme exhibition areas: heat pump drying, essence wash, and ozone air wash. These areas were complemented by creative interactive displays, allowing users to deeply experience the innovative functions of the products through practical operations. A light show was simultaneously staged in the squares around the event. The dynamic light and shadow combined with the technological feel of the products, pushing the on-site atmosphere to a climax. To further get closer to Japanese consumers, AQUA Japan will also hold an "AQUA Experience Exhibition" at Tokyo Midtown from November 14th to 15th. Users who attend will have the chance to receive a limited edition souvenir from brand ambassador Yuzuru Hanyu.
The newly released flat drum washing machine is an important achievement of AQUA Japan's technological innovation driven by user demands. In response to the pain points of weak beating force and easy entanglement and tangling of clothes in the mainstream tilt-drum washing machines in the Japanese market, the AQUA R&D team upgraded the common tilt-drum to a vertical drum design. By optimizing the inner drum structure, it effectively reduces the entanglement and accumulation of wrinkles of clothes, significantly improving the care effect of high-end fabrics. At the same time, taking into account the limited living space in Japan, it adopts a small volume design combined with a 12kg large capacity, which can be perfectly embedded in the reserved position of small-sized apartments.
In terms of functionality, the AQUA flat drum washing machine innovatively adopts ozone air wash technology, integrating air wash care with ozone sterilization. This function can remove odors and wrinkles from clothes without using water. Combined with ozone, it can effectively inhibit pollen activity, providing considerate care for users with pollen allergies. It has become the first product in the Japanese washing machine field to precisely respond to the needs of users with pollen allergies. In addition, the washing machine is equipped with heat pump drying technology, which is more energy-efficient compared to electric heating products of the same capacity. The essence wash function and intelligent dispensing system can precisely control the amount of detergent used, efficiently remove stains, and significantly enhance the washing experience.
The flat drum washing machine released by AQUA Japan this time has further expanded the new track of washing machine function segmentation in the Japanese market and injected new impetus into the growth of its performance in Japan. As of October this year, the dual brands of Haier and AQUA have ranked second in the market share. Among them, the dual brand washing machines in the fully automatic category have ranked first, and the AQUA 10KG drum washing machine in the drum category has ranked first in retail for three consecutive weeks. In the future, AQUA Japan will continue to uphold the user-centered philosophy and provide the Japanese market with even better products and services.
