/PRZWT/BEIJING, February 5, 2025 - January 23, 2025, Chinese mainland. Leica Camera will celebrate the 100th anniversary of the Leica I in 2025. In 1925, Leica introduced the first mass-produced 35mm camera, a technical masterpiece that revolutionized the world of photography. On the occasion of the centenary, Leica will launch a series of special events and exclusive products to highlight the brand's heritage, craftsmanship and iconic characteristics.
With the theme "****: Witness of the Century", Leica will not only celebrate events around the world, but also launch a collection of accessories and collectibles designed and manufactured in collaboration with several historic and selected brands.
Steiff for Leica: Collector's Teddy bears
Leica-Steiff co-branded product: Collectible teddy bear
Collectible teddy bears "Elsie" and "Ernst": Named after prominent members of the Leitz family - Elsie Kühn-Leitz and Ernst Leitz II - these handcrafted teddy bears are rich in design details and are limited to 500 pieces each.
Leica-Faber-Castell joint product: Extraordinary writing instrument
A high-quality pencil with a built-in pencil sharpener and eraser, emblazoned with the Leica logo and engraved with Ernst Leitz II's classic quote "Ich entscheide hiermit: Es wird riskiert." Limited to 500 pcs.
Ballpoint Pen "Beautiful Pen": Balance and precision are the hallmarks of this elegant ballpoint pen in a monochrome design. Limited to 375 pcs, comes in a premium wooden case.
Other Centennial Product Highlights
Leica-Faber-Castell: Leica M camera origami model and Faber-Castell premium color pencil creative set.
Leica I Camera 3D Puzzle: Consists of 98 wooden parts.
Leica badge: a fashion badge bearing the Leica logo.
**** commemorative product listing information
Accessories and collectibles are available in Leica stores worldwide and in official Leica online channels. Some of the products in the collection are available now, and others will be available in February and May 2025. Collectible teddy bears "Elsie" and "Ernst" (Leica-Steffe), "Fine Pencil" and "Fine Pen" ballpoint pens (Leica-Faber-Castell) will also be available in Steffe stores, Faber-Castell stores and designated partners, respectively.
Products listed in January 2025
Collectible teddy bears "Elsie" and "Ernst" (Leica-Stef joint name), suggested retail price: 4,800 yuan
Leica M camera origami model and Faber-Castell colored pencil set (Leica-Faber-Castell joint name), suggested retail price: 310 yuan
Leica I camera three-dimensional puzzle, suggested retail price: 475 yuan
Leica badge, suggested retail price: 65 yuan
Products to be launched from February 2025
Zhenmei Pencil (Leica-Faber-Castell joint name), recommended retail price: 3850 yuan
Ballpoint pen "Beauty Pen" (Leica-Faber-Castell joint name), recommended retail price: 3050 yuan
The Leica Commemorative Edition Collection pays tribute to the unique history of the Leica I camera and its profound influence on modern photography. Leica enthusiasts should look forward to these elegant masterpieces that blend innovation and history.
Centennial Leica: Witness of the Century (1925-2025)
For Leica Camera, 2025 marks the 100th anniversary of the launch of the Leica I, the first Leica 35mm camera to be mass-produced at the Leipzig Spring Fair in 1925. Portable and compact, this camera created a new way of photography and revolutionized the entire photography world. Therefore, under the slogan "Centennial Leica: Witness of the Century", Leica Camera will hold various celebrations around the world, including the promotion of numerous cultural highlights and the launch of new Leica products.
Leica cameras - with photography
Leica Camera AG is an international company specializing in the production of high-end cameras and sports optics. Leica's enduring fine quality, German craftsmanship, industrial design and constantly innovative technology have laid the foundation for the company's century-old legend. As an important part of the brand culture, Leica has carried out a rich range of activities to promote the development of the art of photography. In addition to the Leica Galleries and Leica Academies all over the world, Leica has also established the "Leica Hall of Fame Award" and the "Leica Oscar Barnack Photography Award" (LOBA), the latter of which is considered one of the most innovative sponsorship awards today.
Leica Camera is headquartered in Wizler, Hesse, Germany, with another production site located in Vila Nova de Famalicão, Portugal, and a worldwide network of branches and Leica retail stores.
