/PRZWT/January 10, 2025 - On January 9, 2025, AIMA Tech unveiled a new range of electric bicycles at CES in Las Vegas. This shows not only the results of Emma's expansion in the global market, but also how the brand has deeply implemented local innovation in the process of internationalization to accurately meet the needs of global users.
AIMA Key West
Globalization and localization go hand in hand to promote market development
The 2025 series showcased at this exhibition includes seven new and upgraded products, covering the diverse needs of urban commuting and off-road cycling. Among them, Big Sur Tank has become the focus of attention with its super durability and power system, and claims the advantages of the product to consumers with the slogan Built Like A Tank, "as strong as a tank". This series of products is the perfect combination of Emma's globalization strategy and localized innovation, accurately responding to the different needs of electric mobility in various markets.
AIMA CES 2025 Booth
"Emma's global strategy is not just about expanding the market, but also about customizing the needs of global consumers through the deep integration of innovation and localization. Each new model adheres to the core concept of high performance and excellent quality, and has deep insight into the specific needs of different markets."
Accurate market insight to meet local needs
When talking about how to deepen the market on a global scale, Duolei emphasized the importance of localization strategy: "Globalization is not just about entering the market, but also about deeply understanding the unique needs and cultural nuances of each market."
Emma achieved an important milestone in the Indonesian market at the end of 2024, successfully achieved market deepening and breakthrough, and deepened the brand's influence in South East Asia through strategic cooperation with key local distributors. Duolei also added: "The successful practice of the South East Asia market has made us even more convinced of the importance of localization. We not only want to provide products, but also resonate with consumers in terms of culture and lifestyle."
The North American market: a successful example of localized design
In the North American market, Angela Zheng, CEO of AIMA EBIKE USA, shared the brand's successful experience: "There is a growing demand for electric bicycles in the North American market. Our success lies not only in the launch of innovative products, but also in how we understand the specific needs of North American consumers. We focus on urban commuters and design electric bicycles that are convenient, comfortable and suitable for the local riding environment. For example, Manhattan folding electric bicycles are tailored to the needs of urban cycling to help users meet the challenges of efficient commuting."
Angela Zheng pointed out that Emma not only meets North American consumers' demand for high-performance electric bicycles through design innovation, but also focuses on the practicality and comfort of the products, which has gradually increased the brand's recognition in the North American market.
Exceptional international business achievements in 2024
In 2024, Emma's performance in the global market has made a significant breakthrough. According to the semi-annual report, the overall sales of Emma's international business increased by 40.69% year-on-year, with the North American market performing particularly well. With the in-depth layout of the brand in many countries and regions, Emma has gradually become a leader in the global electric bicycle industry.
Globalization strategy: Collaborative innovation drives brand leapfrog development
Emma's success in the global market is inseparable from multi-party innovation cooperation. In the 2025 series released this time, Emma has joined hands with many of the world's top design and technology partners to promote the innovation upgrade of the brand:
Rizoma: Italian design company Rizoma has injected a futuristic design concept into the Venice electric bicycle, combining precision engineering with luxury design to enhance the unique charm of the product.
Bafang: Bafang, the world's leading supplier of electrical systems, provides Emma with an efficient and stable powertrain, ensuring that every electric bicycle provides a smooth and powerful riding experience in a variety of terrains.
Rob Janoff: Rob Janoff, designer of Apple's iconic logo, created a simple and modern brand perception for Emma, strengthening the brand's global positioning.
Pantone: Reached in-depth strategic cooperation, joined hands to create the industry's annual fashion color, and continuously brought new travel experiences to users.
From a global perspective, shaping the future of green travel
"Our vision is not just to be an electric bicycle brand, but also to promote global mobility through continuous innovation and local cooperation. From Greater China to Europe, North America and South East Asia, Emma has always adhered to the strategic concept of'local needs, global vision 'to provide more creative and sustainable travel solutions for global consumers."
The launch of the 2025 series marks Emma's further leadership in the global market. Emma's global strategy is not only focused on market expansion, but also on the synergy of innovation and localization to ensure that it continues to lead the future of electric mobility in diverse markets.
Emma technology group joint stock company
Founded in 1999 and entered the electric two-wheeler industry in 2004, it is one of the earliest electric two-wheeler manufacturers in China. The company's main business is the research and development, manufacturing and sales of electric bicycles, electric mopeds, electric motorcycles, etc. After years of development, Emma Technology has continuously improved its core competitiveness and become one of the leading enterprises in the electric two-wheeler industry.
In recent years, Emma Technology has further increased its investment in globalization strategy, not only setting up more production bases and marketing centers around the world, but also actively expanding the network of distributors and end point stores. By the end of 2023, Emma Group has spread to more than 50 countries around the world and 11 major production bases around the world, including overseas factories in Indonesia and Vietnam. Especially in 2024, Emma Technology has taken a solid step in its globalization layout. The brand overseas strategy with OBM business as the core was officially announced, marking the further deepening of the company's globalization strategy.
As a leading global provider of sustainable mobility solutions, Emma Technology is committed to providing an outstanding travel experience to consumers who pursue style, performance, and reliability through innovative technologies and high-quality products....
