/PRZWT/GUANGZHOU, Jan. 7, 2025 - The New Year's bell is about to ring the door of 2025, and Shanghai's North Bund International Guest Center is ignited with New Year's Eve enthusiasm. On this night, the stars and neon are intertwined, and Zhengxin chicken chops ushered in its 30th anniversary highlight moment. A new New Year's Eve carnival is waiting for thousands of friends to come together. Standing at 30, everything is new.
Thirty years is a long journey in the long river of time. Zhengxin chicken chops started in Wenzhou Baiyun Food Co., Ltd. in 1995, wrapped in fragrant and crispy snacks along the way, and broke into the childhood memories of countless people. The pieces of golden chicken chops were once a small fortune for students to satisfy their cravings after school, an energy supply for office workers during busy breaks, and a happy food shared by families on weekends. Zhengxin Chinese chicken chop burgers are not to be outdone. The wheat-scented bread is wrapped in crispy and juicy chicken chops, and the freshness of lettuce collides with the rich sauce. Every bite is a unique taste bud experience.
On New Year's Eve, the North Bund in Shanghai is not closed! The oversized "new" wish launcher device standing on the scene is like an ark carrying dreams. People have taken pictures of the clock in one after another, and wrote down the hottest New Year's resolutions in their hearts, pouring it on the rocket screen and putting it into the rocket cabin. As the countdown started, the rocket took off with many expectations of "30 standing, everything is new". At that moment, fireworks bloomed in the sky, and dreams also took off in the universe. And this unique romance, Zhengxin chicken chops are given away for free. As long as customers participate in the interactive photo clock in, they can get the exclusive limited periphery of Zhengxin chicken chops.
Zhengxin chicken chops will accompany you to cross 2024 and welcome 2025.
The Zhengxin Shop not far away is simply a paradise for fun. The costumed staff turned into ambassadors of joy, selling spicy chicken chops, Chinese chicken chop burgers, as well as soft chicken chop dolls and hamburger change purses. The Jellycat version of the chicken chop baby is even more adorable, with a fluffy texture and an innocent and playful appearance, making people can't help but hug it, as if they have been hugging good luck for a whole year. Children's eyes glow, and adults instantly find their childlike innocence. Here, delicious and happy are intertwined, and consumption is no longer a simple transaction, but a rush to embrace the fun of childhood.
On the stage, a wave of energetic performances followed. Dynamic music and enthusiastic consumers clocked in, making the scene heat soar. Everyone swayed with the rhythm, and the Zhengxin chicken chops and Chinese chicken chop burger dolls in their hands became support artifacts, frantically calling for this New Year's Eve performance. Franchisees shuttled through it, customers enjoyed a visual feast, and the official media also focused on it, recording the feast with cameras and words. Under the massive exposure, the brand of Zhengxin chicken chops became more and more brilliant.
In the past three decades, Zhengxin chicken chops may have encountered wind and rain and had doubts, but tonight, Zhengxin used a sincere New Year's Eve event on the Bund in Shanghai to tell the world that it is still full of vitality and original intention. Zhengxin is determined to become a stronger restaurant chain enterprise, and it is clear that it must have its own positioning. In March 2024, the group strategically positioned China Fried Chicken and made every effort to create Zhengxin Fried Chicken with Chinese characteristics.
In December 2024, the group launched the 30th anniversary of Zhengxin Chicken Chop World Celebration. At the supply chain end, it put forward the slogan "Fresh Chicken is Tasty, Fresh Fried and Delicious", and fully launched the iterative update of product raw materials. Progress towards "purchasing fresh chicken, wrapping powder on site, no pre-frying"!
When the first ray of dawn shines in 2025, Zhengxin Chicken Chop stands at the new starting point of its 30th anniversary, with the confidence of the past years and the vigorous vitality accumulated on New Year's Eve, striding towards the century-old enterprise. In the next 30 years, it will continue to write legends with delicious food and embrace every customer with love in the streets, big cities and small towns, and commercial centers. And this New Year's Eve on the Bund will become a shining warm coordinate in the hearts of countless people, marking the New Year's wish made together with Zhengxin Chicken Chop.
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