/PRZWT/Xiamen, December 6, 2024 - On November 28-30, 2024, the 31st China International Advertising Festival was grandly opened at the Xiamen International Convention and Exhibition Center! Lanju made a more youthful appearance on the coast of the drum waves, and participated in the grand event with many industry elites, academic experts, brand guests, and college teachers and students!
In the annual event of China International Advertising Festival, Lanju announced a number of industry honors and showed its brand style! Among them, Lanju won four awards: "2024 Content Marketing Gold Case", "Vitality Brand Loved by College Students", "Youth Goods Loved by College Students", and "Nominated Brand of the Year for the Great Wall Award". Lanju has become a model of leading the trend of domestic products by constantly innovating brand strategies and exporting high-quality products.
Unlock the brand vitality password and cheer for Chinese brands!
On November 29th, Mr. Li Xingtang, Deputy General Manager of Marketing Department of Lanju Daily Chemical Group, delivered a keynote speech on "Lanju Brand Rejuvenation Road" at the "Brand Rejuvenation" Innovation Forum, exploring how brands can seek to break through the market change and lead the future of the industry with innovation.
Mr. Li Xingtang said, "During the 43-year development of the Lanju brand, our company has continued to innovate. In the face of the changes in channels, marketing and media in recent years, we have created our own five-force model. The company must not only have the product power, content power, brand power and operation power of the brand, but also have the flow power. In the coming year, we will also have Lanju's smart partner, and we will launch a key release in March and April. Lanju has been walking on the road of youth."
At the same time, Mr. Li Xingtang was invited to attend the #Cheering for Chinese Brands #joint launch ceremony and the 31st China International Advertising Festival communication expert certification ceremony. In the future, Lanju will continue to release brand vitality and innovation strength, leading the new potential of domestic products!
Setting sail for the new season of 2025, young creativity sets out again
In this advertising festival event, the Academy Awards 2025 Spring Solicitation Contest was announced! Lanju, as a strategic proposition enterprise of the Academy Awards of the Grand Festival, was invited to attend the event and gathered with industry pioneers, academic celebrities, and college teachers and students to witness the launching ceremony.
Deeply cultivating the industry for 42 years, Lanju has gradually grown into one of the leading enterprises in China's household hygiene and insecticidal industry. While sticking to its original intention, it continues to inject youthful vitality into brand perception, interact with emerging consumer forces in two directions, activate brand rejuvenation factors, and strive to build a brand rejuvenation strategy.
In 2024, Lanju stimulated the creative enthusiasm of the majority of young students by using the method of dual-topic questions. The contestants created many masterpieces around the two themes of "Lanju, protect your youthful blood" and "Lanju, have wild dreams", giving more possibilities for creativity and injecting new vitality into the development of the enterprise. In the end, Lanju harvested a total of 18,000 + sets of creative works, and once again refreshed its total number of works in a single season. It also harvested 800 million + traffic in the Lanju College Student Live Contest and the Youth Creative Communication Contest, realizing the efficient dissemination of the brand!
Facing the new season, Lanju will continue to use the Academy Awards as a creative platform to fight side by side with young creative talents, further expand the campus market, and constantly try new ways to help domestic classic brands glow with more vigorous vitality and vitality!
Gathering the river of youth to explore the wonders of the brand
In this year's Youth Good Things Festival, Lanju orchestrated an immersive youth market activity. Through the establishment of brand story walls, product exhibitions and creative works exhibitions and other diverse forms, the brand interaction space was built to achieve interactive links with young students.
There are also fun games and product experience areas on site, attracting young people to come and clock in, feel the product characteristics and brand charm at close range, and realize the fancy circle powder of domestic brands!
The brand is crowned with glory! The rejuvenation strategy continues to deepen
Taking advantage of this advertising festival event, the list of major awards was grandly announced! More than 100 advertisers focused on the feast, and all brand enterprises gathered together to witness the glorious moment! At the highly anticipated "Great Wall Award Annual Brand Collection Competition Release Ceremony", Lanju stood out from many well-known brands with excellent brand strength and good market reputation, and won the "Great Wall Award Annual Nominated Brand", once again demonstrating brand value and achievements.
Lanju attended the launch ceremony of the advertisers' annual solicitation activities simultaneously, and the classic brand case - "2024 Lanju Classic Series Advertising Content Marketing Project" won the honor of the advertisers' annual case "Content Marketing Gold Case"!
In 2004, Lanju placed its first "indigenous article" advertisement in the prime time of CCTV, which attracted the attention of consumers with its unique creativity and humorous plot. "Mosquitoes? Use Lanju!" has become a household slogan.
In 2024, Lanju will awaken the public memory again through the newly upgraded black image and skillfully integrate with the classic elements, which not only reflects the tribute to the classics, but also shows the innovation and development of the brand. Through social media platforms, short videos and other forms, the advertisement of tribute to the classics will be more widely spread, reaching more target audiences, and finally achieving 590 million brand exposure!
In recent years, Lanju has continued to explore advertising forms and media channels in the new consumption era, closely combining the interests and actual needs of young users, and constantly creating interesting and valuable communication content, which has enhanced the branding impression and deepened the brand rejuvenation strategy.
Protect the essence of youth and shine the light of vitality brand
The 2024 "Youth Brand List" was grandly announced at the Advertising Festival. Lanju has continuously promoted the younger development of the brand, won high praise from young students, and was successfully selected for the list. This year, the Lanju brand won the honor of "Vitality Brand Loved by College Students", and the Lanju Electric Mosquito Coil Liquid won the honor of "Youth Good Things Loved by College Students".
Lanju has always been unswervingly taking the road of high-quality development. Through continuous innovation of brand strategies, upgrading products, shaping a younger brand perception, integrating into the youth group, and embracing the young market. In the future, Lanju will provide more surprises and choices for young consumers, and join hands with the youth crowd to break the circle!
This year's advertising festival came to a successful conclusion. Lanju showcased its latest achievements in brand rejuvenation strategy at this event, deepening the connection with young consumers. In the future, Lanju will continue to practice the corporate mission of "Healthy Life, Lanju Accompanied", drive development with innovation, actively explore the younger market, and lead the new potential of the industry.
2025 spring creative journey is about to start, Lanju will once again join hands with the Academy Awards, using more diverse and innovative creative methods to further strengthen the emotional bond between the brand and young consumers, achieve a new breakthrough in brand rejuvenation, and dance with youth!
