/PRZWT/BEIJING, Nov. 27, 2024 - As smart homes and electrified products increasingly become mainstream trends in the home appliance market, the entire home appliance industry is undergoing a profound transformation from a traditional product sales model to a full-service model.
LG Electronics has keenly captured this new trend of industry change and technological development. In July 2023, LG Electronics officially announced a major strategic transformation, which marks LG Electronics' transformation from a world-leading home appliance brand to a "Smart Life Solution Company". This strategic shift not only reflects LG Electronics' determination to explore and innovate, but also reflects its blueprint plan to lead the industry trend and promote innovation in the field of smart home.
Create an AI-empowered "zero workforce" smart home vision
In the booming global smart home technology market, the rapid progress of AI technology is undoubtedly the core force driving this change. With its powerful learning ability, AI can accurately capture and analyze users' device usage habits and personalized preferences, thus building tailor-made and highly personalized smart life solutions.
In this cutting-edge field, LG Electronics is leading the industry to new heights. At the Consumer Electronics Show in Berlin in September this year, LG Electronics showcased its latest AI Home solution to the world. This solution not only realizes seamless connection and convenient control between devices, but also introduces the innovative concept of Affectionate Intelligence, which creates a home environment full of empathy and care for users, and enhances the quality of life in an all-round way.
Through this solution, users can have a smooth conversation with LG's intelligent voice assistant FURON, and easily control household appliances and Internet of Things devices. As the "brain" of LG's smart life solution, FURON integrates top large-scale language models such as GPT-4 Omni, which can deeply learn and accurately remember users' usage preferences, and realize personalized settings of smart devices. Looking to the future, LG Electronics expects to realize automatic adjustment of home appliances through AI's predictive capabilities, accurately meet users' needs in different scenarios, so that every user can enjoy a convenient and comfortable home life, and truly enter the new era of "zero labor home".
Not only that, LG Electronics is also committed to building a broader and deeper ecosystem of links and applications. LG AI Home is gradually achieving seamless integration with various applications such as calendars, transportation services, and online shopping platforms, allowing users to easily manage their schedules, control home devices, and receive real-time message updates, enjoying a more personalized and interconnected smart home experience.
Continuously build the future of green home appliances with technological innovation
With the increasing demand for high-quality living environments, LG Electronics is actively building the future of green home appliances with cutting-edge intelligent technologies and innovative concepts, providing consumers with a more environmentally friendly and energy-efficient lifestyle.
For example, the LG OLED EVO series of TVs uses lighter, more durable materials, and uses only 40% of the plastic used in LCD TVs of the same screen size, thus reducing the use of plastic materials by 20,000 tons per year.
The AI DD ™ direct drive variable frequency motor on LG washing machines intelligently detects the weight and texture of clothes to accurately recommend the best washing cycle and effectively reduce water consumption. Its innovative 360 ° quick-cleaning spray technology, combined with high-pressure variable frequency spray and smart hand washing mode, can achieve deep cleaning in only 39 minutes, while saving up to 28% energy. The specially launched microplastic care mode significantly reduces microplastic emissions by 60% compared to traditional mixing procedures.
The panoramic perspective window design adopted by LG refrigerator allows the fashionable mirror glass panel to see the inside of the refrigerator with just a tap, and the food can be viewed without opening the door, thus reducing the number of door openings, prolonging the food preservation time and reducing energy consumption.
In addition, the LG ThinQ app and its smart sustainability feature make it easier to save energy. The app can intelligently manage appliance usage, such as automatically reducing refrigerator power consumption at night, while providing detailed energy consumption reports to help users intuitively understand the usage of household equipment and achieve more accurate energy management.
Today, LG Electronics is focusing on smart life solutions, and through continuous technological innovation and deep insight into market needs, it is dedicated to creating a convenient, comfortable, environmentally friendly and energy-saving home life for users. From the AI-empowered "zero labor" smart home vision to the future construction of green home appliances, LG Electronics is not only leading the transformation of the smart home industry, but also practicing its commitment to the "Life's Good." brand concept with practical actions.
In the future, LG Electronics will continue to deepen its smart technology and environmental protection concepts, providing users with more smart home experiences that exceed expectations, and jointly opening a new chapter in smart life.
