/PRZWT/BEIJING, Sept. 26, 2024 - Life is full of unbroken hemp, poems and paintings filled with fireworks. The younger generation is no longer obsessed with making a living, but also wants to find comfort and self-consistency in firewood, rice, oil and salt. Therefore, "living life into poetry" is no longer just a wish, but a concrete and tangible behavior.
In 300 million active users, and young users account for more than half of Xiaohongshu, through the big data cross-anthropology research methodology depth insight into the crowd released "2024 Inspiration Lifestyle Trend Award", vividly shows the current family life four characteristics of lifestyle people. Among them, "Almighty Lifestyle Home" regards the family as a part of the business, pursues efficient management and quality of life, and focuses on "reducing the burden and improving the quality" of life.
Interestingly, Bear Appliances, which is dedicated to creating a relaxed and enjoyable quality of life for users, coincides with the pursuit of "all-round life home". Under this opportunity, on September 15th, Bear Appliances launched the theme activity of "Easy Life with Feeling" with Xiaohongshu as the main position. By fully displaying its rich products and the easy life solutions brought by diverse scenarios, users can feel that a relaxed and pleasant life does not require too much energy and time, and can be easily obtained. In fact, it is hidden in a meal, a family party, an outdoor camping...
Life is not a task, get easy to enjoy it
According to the "China National Mental Health Development Report", young people between the ages of 18 and 34 have higher levels of anxiety and depression than other age groups, and stress from work, family, money, and health has become the main source of anxiety. "The body is old, the heart is older", "envy the retired old man", "alive but boring" are the complaints that many young people talk about. But in fact, this is also a way to relieve. Young people who are hard-spoken but physically honest are obviously more willing to pay for emotional value.
Life is not a task, it is important to find the right method. Small household appliances, as products that do not have a strong sense of existence in life, but always provide surprises, are naturally bound to emotional value. Its smaller size, higher value, and more convenient use are naturally suitable for solving tedious life problems. And Bear Electric allows users to better get easy and enjoy life through a rich product matrix and solutions covering multiple scenarios.
From the daily life of a family of four, you can fully feel the joy and happiness brought by the bear electrical appliances. In the beautiful morning, my mother can easily make a cup of coffee with the machine cabin coffee machine to wake up the vitality of the whole body. After exercising, she can make a cup of health drink with a small bubble health pot to replenish energy; breakfast is handed over to the breakfast machine, and a healthy breakfast can be done with one click, which can easily wake up the whole family full of vitality for the day. The girlfriend-like daughter not only gives full emotional value, but also uses the double-cabin washing machine to help her mother wash dirty clothes, and even the young brother wants to join in. Dad can easily become a foodie, and can use a stacking pot to cook eighteen kinds of delicious food, and can also easily replenish healthy energy for his family with a wall breaker...
A home with Bear Electric Appliances, a steaming breakfast, orderly comfort, and the warm company of family... a sense of ease and joy permeates every detail. At present, Bear Electric has independently developed more than 80 categories and more than 900 models of products, covering diverse life scenarios such as home, office, mother and baby, and also allows us to see more possibilities for an easy life.
Behind the easy life, product-centric emotional satisfaction is the key
It is also a small household appliance product. Why can Bear Electrical Appliances create a relaxed and pleasant quality of life for users? Because it starts from the product and deeply digs out the beautiful reality that users generate from the use experience. This allows users not only to trust Bear Electrical Appliances, but also to recognize their deep emotional value.
Due to the versatility and strong experience of the bear electrical products themselves, users can feel relaxed and beautiful in their little life. With the improvement of the quality of life, they increasingly miss the "firewood rice" when they were children. The iron pot of the bear electrical appliance, the inner tank is made of iron kettle material, which makes the rice more evenly heated and releases the sweetness of the rice to the greatest extent. At the same time, it is equipped with pressure transformation technology, so that users experience not only a bowl of sweet Q bomb "firewood rice", but also the pleasure of retrieving childhood memories. Tired after a busy day, the small bubble health pot gurgles to fully release the nutrition of Tremella jelly, and the waxy and smooth taste makes people return to their souls. With the deep relief of the knee soaking foot bucket, the sense of health ritual is full. You don't have to worry too much about the health of your family's clothes. You just need to throw your underwear and socks into the double-cabin washing machine, wash them healthily, and sterilize them. You can easily free your hands and feel at ease...
It can be said that by closely integrating the product with the life scene, Xiaoxiong Electric allows users to maximize the experience of ease and satisfaction in the process of using the product. Among them, high-quality products are always its most solid support. Under the guidance of the "product first" development path, Xiaoxiong Electric pays more attention to R & D and design innovation, and builds digital intelligence manufacturing competition barriers to win the trust of users with multiple categories, high quality and good experience. Xiaoxiong Electric knows that good products are the cornerstone, and the scene experience is up the ante that meets the deep emotional needs of users on the basis of this strong hardware. The product is good enough to create an easy and pleasant quality life for users.
When creating a lifestyle has become the focus of many consumer brands, the profound changes in the consumer market and the upgrading of consumer demand have become an unstoppable wave. Brands should follow the trend, but not follow the trend. Bear Appliances has a deep insight into the changes in user requests, combined with its own advantages, and found a new way based on products and emotions. Through a rich product matrix and easy life solutions covering multiple scenarios, Bear Appliances makes easy and pleasant life truly concrete.
