/PRZWT/SHENZHEN, August 6, 2024 - In the past six months, Songdian Imaging has scanned the lives of many people. From high-speed rail stations to subway stations, from public transportation systems to high-speed big brands, and from online to offline core business districts, Songdian out-of-home advertising has set off a visual feast, marking the strong rise of this domestic imaging brand. With its unique brand strategy and market positioning, Songdian has not only achieved full coverage in the advertising of Shenzhen Metro, but also demonstrated its brand perception in the core positions of many cities, demonstrating the confidence and strength of domestic brands!
Comprehensive layout to create a new height for domestic brands
Songdian Image quickly attracted the attention of the public through a series of advertising campaigns in early 2024. On January 21, Song took a key step in the development of the brand by signing well-known actor Chen Jianbin as brand perception ambassador. Then, on February 22, Songdian "swiped the screen" on the bus body advertisements in Guangzhou and Shenzhen, and on April 1, it fully occupied the advertising space of the whole Shenzhen Metro line. Songdian's advertising has a wide range, including subway TV, LED screens and various advertising forms in the subway station, covering a total of more than 41,000 advertising screens. This is not only a large-scale brand exposure operation, but also an important measure of Songdian in brand perception construction.
In July, Songdian chose to place out-of-home advertising in busy areas such as Foshan Avenue, Autonavi Landmark, Tianhe Square, etc., with the aim of further expanding the brand influence and allowing more consumers to understand Songdian products and brand concepts. These locations are not only crowded places, but also the intersection of urban culture and commercial vitality. Songdian's advertising here is not only a display of its own products, but also a dissemination of brand spirit.
Exceptional strength, leading the future of domestic imaging
Songdian Imaging is a national high-tech enterprise integrating design, R & D, production and sales. Headquartered in Shenzhen, Guangdong Province, the company has a modern production base and R & D center, forming a complete industrial chain from product design to sales. Songdian Imaging has made remarkable achievements in technological innovation. It has obtained a number of international and domestic certifications including ISO9001 quality management system certification, European Union CE certification for medical apparatus, and US FDA certification, and has more than 300 domestic and foreign patent technology and product certifications.
In order to better serve the global market, Songdian invested in a new plant with an area of 30,000 square meters in Tongde Zhizao Park in 2023, and established Songdian Technology (Guangdong) Co., Ltd. as the main body of operation, further expanding the capacity, improving product quality, and laying a solid foundation for Songdian's competition in the global market.
Ingenuity, quality, innovation and leadership
Songdian cameras integrate the latest technological achievements, such as optical zoom, high-pixel sensors, and diverse shooting modes, to meet the needs of different client bases. From card machines to professional-grade micro-orders, Songdian's product line covers a wide range, especially in color innovation, showing its keen capture of market trends.
As one of the sales kings, the DC203S is deeply loved by students for its features such as front and rear dual-camera retro cameras, high cost performance, rich filter effects and convenient OTG transmission. The DC202L and DC201S series have the advantages of AF autofocus, high-value retro styling, and portable design respectively, and occupy a place in the market segment, demonstrating Songdian's in-depth layout in technological innovation and market segmentation.
Don't forget your original intention, shoulder the responsibility of national brand
In addition to focusing on Product Research & Development and market expansion, Songdian also attaches great importance to corporate social responsibility. During the production process, the company continuously optimizes processes, improves resource utilization efficiency, reduces energy consumption, and is committed to achieving a green and low-carbon production model. Songdian interprets the responsibility and responsibility of a national brand with practical actions, and contributes its own strength to promoting social progress and sustainable development.
Songdian's success not only represents the rise of domestic brands, but also sets an example for other national brands. On the road ahead, Songdian will continue to uphold its original intention and forge ahead, contributing to the development of China's imaging industry.
