/PRZWT/Shanghai, June 11, 2024 - The 13th Shanghai International Shangpin Home Furnishing and Interior Decoration Exhibition (hereinafter referred to as "Shanghai Shangpin Home Furnishing Exhibition"), organized by the China Chamber of Commerce for Import and Export of Light Industry and Crafts, and organized by Reed Exhibitions Huabo Exhibition (Shenzhen) Co., Ltd. (hereinafter referred to as "Reed Exhibitions Huabo"), will be held at the Shanghai New International Expo Center from July 11 to 13, 2024. Halls W1, W2, and W3 of the Shanghai New International Expo Center. Smart 3C digital and small household appliances have become a unique and attractive exhibition category at the exhibition.
The trend of smart home is strong, and 3C digital small household appliances are hot
According to the "2024 China Consumer Electronics and Home Appliances Industry Trends Report" released by Ernest & Young, China's consumer electronics exports account for 42% of the global market share, and China's domestic consumer electronics and home appliances market capacity accounts for 22% of the total global market size. With the steady recovery of domestic and foreign economies, the consumer electronics and home appliances industry is showing explosive growth in 2024.
The younger generation "Generation Z" who pursue modern and convenient life accounts for 17.6% of the total population, and has become the main force of consumption growth and an important consumer group in the smart home industry. In April 2024, Xiaohongshu Technology Co., Ltd. released a monthly report on the 3C home appliance industry. The report pointed out that in the field of 3C home appliances, female users account for nearly 80%, and young people under the age of 30 account for more than 60%. Among them, people aged 26-30 are the most prominent.
Shanghai Shangpin Home Furnishing Exhibition showcases new trends in smart home and 3C electronics
Shanghai Shangpin Home Furnishing Exhibition has been deeply involved in the East China market for 13 years, focusing on mid-to-high-end home furnishings, home furnishings and business gift channels. This exhibition covers an area of 31,000 square meters and is divided into five exhibition areas: Fragrance Life Hall (Fragrance Magic Academy), Smart Home Hall, Kitchen and Food Hall, Guochao Design Hall, and Home Textiles and Home Decoration Hall. It includes 1,000 + high-quality exhibitors. It will display kitchen and table items, home leisure, home decoration soft furnishings, home appliances series, home textile fabrics, healthy sleep, smart home and other home furnishings categories.
The exhibitors of this exhibition include many well-known brands in the smart home and small household appliances industries, foreign trade production enterprises and industrial base source factory clusters.
The world-famous daily life general merchandise group MINISO Group MINISOYONG has subverted the traditional model of animation IP peripheral product development with the strategy of "genuine authorization" and "close to the people's price", and won the favor of consumers. In this exhibition, the group brought Toy Story, Mickey Family, Coca-Cola and other world-class IP series life small household appliances and digital products to participate strongly;
Xiamen Zhenshan Zhiyuan Culture Co., Ltd. has a strong ability to customize merchandise electronic products, which can fully meet buyers' needs, whether it is collection and supply or one-piece delivery. The company will exhibit their highly designed Bluetooth speakers, music box night lights, interactive experience electronic cards and electronic photo frames and other life electronic products;
Foshan Ruichu Medical Technology Co., Ltd. focuses on home health electronic products, and will bring its best-selling patented products such as automatic meridian massager, Bianshi automatic abdominal kneading instrument, and intelligent bone setting gun to the exhibition.
2024 Global Consumer Goods Buyer's Day
Relying on 30 years of experience in consumer goods exhibition, Reed Exhibitions Huabo will create a new platform for high-quality consumer goods suppliers such as brand parties, source factories, and foreign trade high-quality factories at the 13th Shanghai Shangpin Home Furnishing Exhibition, with the new exhibition mode of exhibition broadcasting + selection meeting + investment promotion meeting, and tailor-made exclusive selection exhibitions for talent/live streaming host influencers/heads/private channels to optimize the supply chain.
The theme of the 2024 Global Consumer Goods Buyer Festival relies on the "New Channel, New Brand, New Ecology" joint head live broadcast platform and MCN/KOL/head supply chain channel, inviting top influencers and middle-tier influencers to visit the scene, and opening the delivery mode on live broadcast platforms such as Douyin and WeChat Channels.
The exhibition will be held at the Shanghai New International Expo Center from July 11 to 13, 2024. The 6th Reed Exhibitions Huabo Shanghai Gift Show and the 2024 Global Consumer Goods Buyer Festival will be held concurrently.
