/PRZWT/Shanghai, June 6, 2024 - On June 3, the 16th Shanghai International Water Exhibition (WATERTECH CHINA) opened at the Shanghai International Convention and Exhibition Center. The brand of the German Wilo Group, a global provider of pumps and pump systems with a history of more than 150 years, Wilo Water Appliances, brought "Wilo Water Appliances Whole House Water System One-Stop Solution" and four annual new products of "Pump + Water" to the exhibition. This is the first time that Wilo has set up a separate exhibition area for the category of water appliances at the consumer side exhibition, which highlights Wilo's strong commitment to the 2C market, and also makes Wilo Water Appliances' beautiful vision of "creating a high-quality life whole house water system expert" deeply rooted in the hearts of the people.
As the largest water treatment industry event in the world, this exhibition brought together more than 2,500 water treatment industry brand companies to participate in the exhibition, and attracted more than 100,000 professional visitors at home and abroad from more than 100 countries around the world. At the exhibition site, Wilo Water Appliances participated in the "Wilo Water Appliances Whole House Water System One-Stop Solution" series of products, including water purification products launched last year, and released four highly anticipated "Pump + Water" annual new products, further expanding the solution, helping consumers feel comfortable with water, drink water with peace of mind, and enjoy a comfortable and healthy high-quality water life.
The first independent exhibition was held, and the one-stop solution for the whole house water system of Wilo Water Appliances was unveiled in an all-round way
At this exhibition, after launching water purification products last year and upgrading the "one-stop solution for the whole house water system of Wilo Water Appliances", Wilo Water Appliances abandoned the previous model of mixing 2B and 2C application scenarios products. In the water purification exhibition area of the water exhibition, a separate booth was set up for the products of Wilo Water Appliances, welcoming the audience with a new look, allowing consumers to more intuitively understand the product advantages and technological innovations of Wilo Water Appliances.
The interior design of the exhibition area cleverly adopts the concept of scene zoning, and divides the product display area into three themed water scenes: "Water Purification Pioneer", "Healthy Drinking Water", and "Comfortable Sanitary Ware", which intuitively shows the application of Wilo Water Home Appliances in different life scenarios. At the same time, the exhibition area on the other side presents "Wilo Water Home Appliances Whole House Water System One-Stop Solution" in an all-round way, focusing on the high-profile products, highlighting the professional strength of Wilo Water Appliances in the field of whole house water systems.
The concept of "One-stop Solution for Whole House Water System of Wilo Water Appliances" is based on the in-depth market insights of Wilo's development in China for nearly 30 years. With the continuous support of the company's innovative products, the solution has been gradually improved. Taking advantage of the opportunity of this Shanghai International Water Exhibition, "One-stop Solution for Whole House Water System of Wilo Water Appliances" was fully unveiled on the spot. This solution covers the star products of Wilo Water Appliances' series of water treatment equipment. Among them, Wilo-Isar BOOST5 "Dumbo" is one of the first household pressurization equipment launched by Wilo Water Home Appliances. Through powerful technologies such as automatic start-stop, high-efficiency frequency conversion, and silent design, it has realized both energy-saving, high-efficiency, and silent pressurization in the whole house pressurization process, which is widely praised by users. The newly launched Wilo-Counter-top RO water purifier of Weichun series desktop reverse osmosis direct drinking machine, multiple filtration of 3-stage filter elements, raw water/wastewater separation design to ensure drinking water safety, rare earth thick film instant heating technology matches multi-level temperature adjustment, and 8L large water tank is worry-free, accurately responding to the pain points of consumers with water.
The annual new product release continuously meets the expectations of Chinese families' water life with quality and price comparison
In this year's Shanghai International Water Exhibition, Wilo Water Appliances officially released four new products of the year, covering the dual-line products of "pump" and "water".
First of all, in the field of "pumps" that rely on the group's traditional strong technology to precipitate, Wilo Water Home Appliances has brought a new and upgraded version of the intelligent self-priming booster pump Wilo-PW series and the whole house variable frequency booster pump Wilo-HiMulti "Haimati" series. Among them, the PW pump series has changed the original industrial appearance and redefined the design concept of household water pumps in a simple and fashionable style. The performance is still excellent under the new appearance. The booster mode with self-priming function is more comfortable in dealing with scenarios such as extracting well water. At the same time, the series has multiple modules such as high-sensitivity flow and pressure dual monitoring design, mobile phone intelligent networking, and water tower mode timing replenishment. The whole pump and key components have been 100,000 start-stop inspection, adding an extra layer of protection for long-term use. The "Haimati" series realizes the energy efficiency advantages of constant voltage stability, high efficiency and energy saving with frequency conversion function, and greatly reduces operating noise with permanent magnet technology and noise reduction structure design. The characteristics of "quietly enjoying the surging" fully cover the pressurization needs of small and medium-sized apartments. The two whole-house pressurization equipment have their own strengths, both of which help consumers enjoy high-quality water life.
Secondly, in the field of water purification that has been actively deployed in recent years, Wilo Water Home Appliances has brought the Zhijing series central water purifier and the Zhirou series central water softener. In terms of design, the two products are all composed of calm black, embellished with the iconic green of the Wilo Water Home Appliances brand, showing low-key elegance; in terms of material selection, the core components of these two products, such as the ion conversion resin of the central water softener and the filter element of the central water purifier, are carefully selected from high-quality international brands to ensure the outstanding water treatment effect of the equipment. Among them, the central water softener uses high-quality international brand ion exchange resin (Dow DuPont) to ensure better softening effect with higher strength. The central water purifier selects 8-30 mesh high-quality imported coconut shell activated carbon (Haycarb), which has the characteristics of iodine adsorption value ≥ 950 (mg/g) and strength ≥ 94%, which can effectively filter residual chlorine, odor and color in water. In terms of function, both devices realize intelligent functions such as fully automatic operation and IoT mobile phone remote control, and are committed to improving the quality of life through intelligent technology, bringing convenience and comfort to users' daily home life. It is worth mentioning that both devices are designed with a multi-way valve system, together with the use of the world's leading ceramic end seal control valve, the valve core is formed by the ceramic sheet after ultra-high temperature sintering at 1680 ° C, making the end seal more stable, the valve core ceramic sheet has higher hardness, stronger resistance to impurities, more wear-resistant and corrosion-resistant, and the operating life of the equipment can reach more than 10,000 times, allowing consumers to use it with greater peace of mind.
The continuously improved and updated array of Wilo Water Home Appliances not only reflects Wilo Water Home Appliances' listening and response to consumer needs, but also demonstrates Wilo Group's strong technical accumulation and manufacturing strength. Last September, the new smart factory invested and built by Wilo Group in Changzhou, Jiangsu was officially put into use. The factory is built with Industry 4.0 standards and is the main base for R & D, design and production of various lines of Wilo Water Home Appliances. Wilo Water Home Appliances always adheres to the high standard of German quality, drives product iteration with consumer demand and technological innovation, and allows more and more products with good quality and good price to enter more Chinese families.
Meet market demand and show consumers a comprehensive three-dimensional brand perception
By continuously exploring a more diverse "one-stop solution for the whole house water system of Wilo Water Appliances", Wilo Water Appliances hopes to reduce the decision-making cost for consumers and allow them to easily enjoy a high-quality water life. To this end, Wilo Water Appliances has made many fruitful efforts on the brand side.
Recently, Wilo Water Appliances has reached a cooperation with Jiangsu Satellite TV's ace variety show "Warm Inn". As a special partner, it brings its popular Wilo desktop reverse osmosis direct drinking machine to the show, allowing consumers to feel the high-quality water life experience brought by Wilo Water Appliances more intuitively in a relaxed and pleasant atmosphere through the use scenarios of the show guests.
Online, Wilo Water Appliances is deeply involved in e-commerce platforms such as Tmall and JD.com, allowing consumers to enjoy the convenience of buying and getting. Recently, the 618 event has been hot, and the mid-year promotion of Wilo Water Appliances on JD.com and Tmall has kicked off simultaneously. This time, both platforms have launched a 300-50 cross-store price-break discounts activity, which is not capped. In addition, buy the same desktop reverse osmosis direct drinking machine as "Warm Inn" in the JD Wilo water purifier flagship store, and place an order to get installation services; buy designated household water pump products in the JD Wilo flagship store to get exquisite gifts; place an order in the official flagship store of Tmall Wilo to get free installation, audio, or trade-in thousand yuan subsidy and other services or gifts.
Offline, Wilo Water Appliances has established outlets in some furniture and home furnishing stores in important cities such as Beijing, Tianjin, Shanghai, and Jiaxing, allowing consumers to experience not only professional products, but also the attentive service of Wilo Water Appliances.
With the improvement of living standards, more and more attention has been paid to the details of life, and the quality of water life has undoubtedly become a key indicator to measure the comfort and health of families. In the future, Wilo Water Appliances will continue to take the mission of "making every water use more enjoyable" and the vision of "creating a high-quality life as a whole-house water system expert" to bring a better water experience to more families, so that a healthy and comfortable water life is within reach.
