/PRZWT/BEIJING, June 6, 2024 - To see how much young people value the ritual and quality of family life, one can see it in a small rice cooker. An ideal rice cooker should have online appearance, cooking time should not be too long, taste better, nutrition should be locked in, and health should be guaranteed...
It seems to be a variety of picky needs, but in fact, young people have a higher quality of life pursuit. In order to better meet the high-quality eating experience of young people, Xiaoxiong Electric has innovatively developed a variable-voltage rice cooker according to their living habits and preferences, which can not only save half of the cooking time, but also cook rice that is not wet, not sandwiched, and the grains in the mouth are clear and full of Q bombs. It is full of sweet taste, which is undoubtedly the "cooking artifact" of contemporary young people!
Save half the cooking time and enjoy Q-bomb rice in 16 minutes
We often say that waiting is a kind of happiness, but the premise is not to wait too long. Take cooking rice, for example, traditional rice cookers usually take half an hour to cook rice, which is too long to seriously affect people's expectations for delicious food. If you want to eat delicious rice quickly, a rice cooker that can cook quickly and ensure the taste is undoubtedly a must for a high-quality life.
After accurately understanding this demand, the bear electrical research and development team went through 1825 days, 128,000 tests and 11,000 product surveys to create a transformer rice cooker for young people that can cook rice quickly. It can not only cook rice in 16 minutes, which saves half of the cooking time compared with ordinary rice cookers, but also ensures that the cooked rice is fragrant and delicious.
In order to convey this beautiful experience in a concrete way, Bear Electric Appliance also filmed a very creative TVC short video with brand spokesperson Wu Lei. In the TVC, a family of three could not move their chopsticks when facing a table of delicious food because the rice was not ready. Mom thought helplessly, if only there was a rice cooker that could cook rice quickly! With her mother's imagination, Wu Lei gave her mother a coup. Using the bear electric pressure transformer rice cooker, it only took 16 minutes to cook the fragrant Q-bomb rice, which satisfied all their imagination of food life.
Why can the bear electric transformer rice cooker satisfy users' imagination of a better life? The reason is that it is equipped with the industry's top voltage transformation technology. Under 20Kpa intelligent control pressure, the boiling point can reach 105 ° C. After intelligent pressure relief, it can be boiled. At the same time, it can stimulate the sweetness of rice grains, improve the waxy feeling and elasticity; in a negative 40Kpa vacuum environment, the moisture can reach the rice core directly, achieving the effect of soaking rice in advance, and can fully release deep nutrients such as amino acids, making the rice full and fresh. In this way, users can quickly cook the rice with Q bomb, and there will be no more trouble of "the rice is good and the dish is cold".
In addition, many people have encountered the problem of rice falling wet and sandwiched. To this end, the bear electric transformer rice cooker also innovated the IH upper and lower three-dimensional double heat source and the patented instant heat ring wing kettle technology. The former allows the rice grains to continuously roll at 720 degrees in the inner tank, and the heating is more uniform. The latter keeps the heating effect of the upper and lower layers of rice consistent through the design of "top thick and bottom thin" to ensure the overall taste of Q bomb.
In addition to enjoying delicious food, the health of kitchen utensils should also be paid attention to. Some product liners in the industry still use fluoride-containing coatings. After long-term use, the coating will fall off, and heavy metals and harmful chemicals will precipitate, which poses a safety hazard. In order to ensure the healthy diet of users, the bear electric transformer rice cooker has specially upgraded the liner material. It adopts diamond coating, which can achieve 0 fluorine, 0 heavy metals, and 0 chemical decomposition. And the material has a hardness of 9H, which is super wear-resistant. The steel wire will not fall off after 20,000 washes, so it can be used with confidence.
High-quality experience, derived from the excellence of research and development
It is hard to imagine that the same rice cooker can have a very different experience. Some only meet the basic cooking needs, while the bear electric transformer rice cooker can integrate multiple quality experiences such as efficiency, deliciousness and health, and achieve the effect of a rice cooker comparable to 10,000 yuan. Behind this, based on the precise insight of people's dietary needs, through the continuous improvement and iteration of Product Research & Development, the bear electric appliance finally created this industry-leading subversion.
As early as 10 years ago, the cooking effect of Japanese rice cookers was indeed better than that of domestic ones, but the price of nearly 10,000 yuan per unit was difficult for ordinary families to afford; and the cooking time of up to an hour was also very inconsistent with the rhythm of Chinese life.
Faced with the high-end monopoly market situation, the R & D team of Xiaoxiong Electric Appliances did not avoid its edge, but rose to the challenge. The team has a very clear goal, that is, to create a high-quality rice cooker that people can afford, so that every Chinese family can quickly eat delicious and Q-bomb rice.
However, the road to research and development is not smooth. How to combine "vacuum and transformer technology" is the primary problem faced by the team. To this end, Xiaoxiong Electric did not hesitate to spend a lot of money to seek advice. After many rounds of research, discussion and research and development, the team established the "transformer" plan for the rice cooker. After repeated demonstrations and experiments, Xiaoxiong Electric finally realized the perfect combination of "vacuum and transformer technology", solving the problem that timeliness and taste cannot be taken into account.
In order to ensure the rapid development and marketing of products, Xiaoxiong Electric has established an internal organizational guarantee from production to sales, realizing end-to-end communication between departments, which has shortened the development time of the entire trial production stage by 23%. At the same time, front-end sales and back-end work are also carried out in advance, which greatly reduces the time required for product launch compared to the usual research and development model.
At the same time, in order to fully control the quality and quality of products and ensure that each product can meet the high-quality requirements of users, Xiaoxiong Electric has built a testing and evaluation center of about 2,000 square meters, including performance laboratories, environmental laboratories, and more than a dozen other professional laboratories. Equipped with a large number of high-precision modern testing instruments, a complete standardized quality control system has been established to fully control every aspect of product production.
All the grinding is only for the user to bloom. Confronting with competing products will only make the enterprise lose its way in the internal friction. Only by looking at the user can it gain a close insight into the pain point needs and make valuable innovations. This is the creed and motivation of Xiaoxiong Electric Appliance on the road of Product Research & Development. Now, after 18 years of gathering sand into a tower, Xiaoxiong Electric Appliance has not only become the first stock of creative small household appliances, but also has precipitated a unique understanding and implementation methodology for product innovation in the process of research and development.
Now is the 618 shopping season, if you also want to have a fully functional, fast and delicious rice cooker, now just open the official flagship store of JD.com and Tmall, search for "variable voltage rice cooker", and place an order with one click to rejuvenate a better quality of life, satisfying all your imagination of a better life!
