/PRZWT/GUANGZHOU, May 27, 2024 - Recently, the "2024 China Brand Value Evaluation Information" list, which is a bellwether of Chinese brand value, was jointly released by Xinhua News Agency, China Branding Promotion Association, China Asset Appraisal Association and other units. Nu Skin China ranked 18th in the pharmaceutical and health sector with a brand value of 4.72 billion yuan, and became the only health food company shortlisted in the list. In addition, Nu Skin China has been selected for the China Brand Value Evaluation Information Publication List many times, highlighting Nu Skin's strong brand strength.
Since entering the Chinese market, Nu Skin has actively integrated into China's new development pattern, and insisted on technological innovation to lead the upgrading of Chinese consumer demand. With its outstanding performance in product innovation and digital innovation, it has won many awards. For a long time, Nu Skin has practiced the product concept of "high quality, pure and flawless" with practical actions, and has also won the attention and recognition of the government, media, the general public and the same industry, showing the company's significant innovation vitality and huge development potential.
It is reported that China's brand value evaluation information has lasted for 11 years, which is an important measure to establish a brand value evaluation mechanism with Chinese characteristics and promote Chinese brands to the world. This year, the number of brands participating in the evaluation reached 1034, covering leading enterprises in most industries. This time, 775 brands were released with brand value evaluation information. The total brand value released was 12.5858 trillion yuan, an increase of 2.4348 trillion yuan over last year's total brand value, and the average brand value increased by 2.10 billion yuan. The increasing brand value and brand influence year by year confirms the fruitful results Chinese brands have achieved in developing new quality productivity and promoting high-quality development.
At the press conference, about 800 people from relevant leaders of various national ministries and commissions, local government leaders, leaders of local market supervision bureaus, industry associations and business leaders, as well as media representatives attended the meeting. In his keynote speech, Liu Junong, chairperson of the China Branding Promotion Association, said that over the past ten years, our country has established a brand value evaluation mechanism with Chinese characteristics, and has released 41 national standards for brand evaluation. It is hoped that more excellent Chinese brands will guide market consumption, establish the positive energy of Chinese brands, and meet consumers' consumption needs for various commodities. It can also make more Chinese contributions to the international brand evaluation theory system, standard system, and evaluation release system.
