/PRZWT/Beijing, May 21, 2024 - On May 15, Alibaba Entertainment Commercial Spring Cloud released the "2024 Youku Variety Film List", which was jointly produced by Movie Channel, 1905 Movie Network, Movie Channel Financial Media Center, Youku, Ali Pictures, Beijing Culture, and Changshengtian. The comprehensive "How to Seal the God" group "Why Seal the God - Starting from the Movie" presented the film industry variety for the first time, which made fans and audiences ecstatic!
"Fengshen" group comprehensive, variety show breaking movie super after-sales
It is reported that the variety show "Why Seal God - Towards the Movie" will invite "Seal God" creator and director Wu Ershan, starring Fei Xiang, Yu Shi, Hou Wenyuan, Na Ran and others to reunite. At the same time, it will also invite "Gods" and "Seal God" star fans behind the scenes in front of the movie to re-walk the road of Seal God and rekindle the soul of Seal God.
The format of the program is lively and there are many things to see. It is planned to invite the core creators of "Fengshen", Wu Ershan, Fei Xiang, Na Ran, etc. as regular guests, and invite actors of all ages and behind-the-scenes celebrities of Fengshen as flying guests in each issue to jointly reproduce the "famous scenes" of the movie, search for cultural roots, recall the creation of stories, talk about the growth of the original heart, and compare acting skills... A journey of retracing the movie with both laughter and tears and rich background is about to begin.
The appearance of "Why Fame God - Towards the Movie" represents Youku's new exploration and layout in the field of film-drama-integrated linkage in 2024. As China's first creative return visit to the film-integrated linkage reality show, the show has enabled a new variety show mode, and at the same time fully integrated with the film industry. A number of producers have joined forces, with "culture" as the core, "emotion" as the breakthrough point, and "team building" as the form. Through the variety presentation of classic film IP, the "super warm-up" unique to the series of movies is superimposed with "super after-sales" to prolong the IP heat, pry the attention of the whole people, and help the Taiwan network to discuss hot, and the film comprehensive win-win.
Dream linkage, Youku × movie channel collaborates for the first time
The release of "Why Is God Named?" is not only the first collaboration between the movie channel and Youku, but also the first time that the movie channel has explored the all-media variety show mode of "big screen + small screen + big screen".
In fact, the "dream linkage" this time has long been traced. As a Chinese mythological epic blockbuster, when "Fengshen Part 1: Chaoge Fengyun" was released in 2023, it not only achieved a high box office and high reputation, but also received strong support and recommendation from the movie channel. At that time, various interactions between the movie channel and "Fengshen" also exploded repeatedly on the Internet, such as the official interpretation of "Beibohou" Hou Wenyuan's "camera hunger and thirst", and asked "Nezha" Wu Yafan if he had finished his summer homework?
Today, Movie Channel, 1905 Movie Network, Movie Channel Rongmedia Center, Youku, Ali Pictures, Beijing Culture, and Changshengtian will jointly produce "Fengshen" group "Why Fengshen - Going to the Movie". In this reality show, the program will reveal more behind-the-scenes stories of "Fengshen" for us, experience the influence of traditional Chinese culture, and bring two-way running between filmmakers and fans.
Fresh "spoilers", cultural traceability and prospect trilogy grand scene
The reason why "Fengshen Part 1: Chaoge Fengyun" has achieved high box office and high reputation is that it has a strong creative team. In order to tell Chinese myths and stories well, the creators have dug and recreated cultural relics and monuments all over China. The exquisite costumes, props and buildings all reflect the strong craftsman spirit. The significance it conveys is not only limited to the high quality of the film itself, but also the creators' excellent understanding of Chinese history and culture and their strong export of traditional culture.
The movie channel once praised it for "exploring the boundaries of China's film industrialization" and creating a pleasing "aesthetic of apotheosis", and this orchestrated variety show will surely light up the road of apotheosis again.
The launch of this program coincides with the time when the previous and the next are connected. It is said that not only will the main creative team of "Sealing God Part 1" reunite, but also the actors of "Sealing God Part 2" will be surprised to arrive, bringing more spoilers and behind-the-scenes stories. We may be able to see: director Wu Ershan shares how he "works slowly" and creates the details of the "Sealing God" trilogy bit by bit; "Wang" Feixiang of the whole network exclusively upgrades the "Business Yin Language" Pro version; the protons once again open the Sealing God training camp to meet the new "Six Arts" challenge; the big names behind the scenes personally reveal the secret of the Sealing God password; cultural experts professionally interpret Chinese stories...
More importantly, such a variety show, with cultural traceability, evokes people's resonance and memory, conveys the craftsman spirit behind the film, shows the charm of Chinese traditional culture and Chinese mythology, and also acts as an outpost for the release of the second part of "Fengshen", leading the audience to look forward to the future of "Fengshen Trilogy".
2024 Alibaba Entertainment Commercial Spring Cloud released the "2024 Entertainment Cloud Releases Youku Variety Film List", which is not only dedicated to the creation of traditional variety shows, but also innovatively explores the various possibilities of variety shows. "Why Noble God - Towards the Movie" is an innovative work to carry forward the mission of traditional culture. The show is both watchable and more durable. As Wu Ershan, the director of "Noble God Trilogy", said, "Chinese people have begun to move from living a rich life to tracing spiritual traditions. They want to understand the core and characteristics of their own culture, and they want to find a sense of belonging among Chinese people at the spiritual level. This is the need for culture to find its roots, confirm itself, and tell itself."
