/PRZWT/SHANGHAI, May 9, 2024 - In the eastern part of the world, there is a land full of charm and vitality - Asia. Here, there is a rich and colorful food culture, each of which carries a profound historical and cultural connotation. Now, the cuisines of various Asian countries will come together to perform a feast for the taste buds.
From May 28 to 30, 2024, the highly anticipated SIAL exhibition (Shanghai) will be held at the Shanghai New International Expo Center. At that time, high-quality pavilions from South Korea, Japan, Vietnam, Indonesia, Thailand, Sri Lanka and other Asian countries and regions will bring their own unique food and beverage and innovative products to showcase the infinite charm of Asian cuisine.
The exhibition is expected to bring together more than 5,000 exhibitors from more than 70 countries and regions, as well as 200,000 professional buyers. Compared with the past, the confirmed exhibition area in South Korea, Japan, Vietnam, etc. has increased by 106%, setting a new record for SIAL.
It is worth mentioning that this year's SIAL Exhibition (Shanghai) specially set up the Asian Food and Beverage Pavilion, aiming to provide a more dazzling display stage for high-quality products from various regions in Asia. This move not only highlights the importance of the exhibition to Asian food culture, but also builds a solid bridge for promoting further food cultural exchanges and business cooperation between Asia and the world.
Among the many pavilions, the Korean pavilion has attracted much attention. Last year, the Korean pavilion brought 62 Korean companies to the exhibition. The Korean pavilion was crowded, and Korean brands such as Korean fried rice cakes and kimchi products from "Qingjingyuan-Zongjiafu" were widely praised. In addition to this, the Korean pavilion also set up different themes, including "Korea Rice Processing Food Association Promotion Hall", "Aquatic Products Promotion Hall", "aT collection", "Localization Negotiation Area" and "Key Promotion Product Promotion Hall". This year, they not only expanded their scale, but also will bring Korean specialty foods including healthy food, snack candy, sauces and sauces, drinks and milk drinks to professional buyers around the world in Hall N1.
At the same time, the Japanese pavilion will also bring its world-renowned sake, wakame (traditional Japanese dessert), green tea and other products to the exhibition. Japan's food culture is known for its delicacy and delicacy, and each food contains the hard work and wisdom of craftsmen. I believe that the arrival of the Japanese pavilion will bring a fresh Japanese style to the exhibition.
In addition to South Korea and Japan, the Vietnamese pavilion will also exhibit foods with Vietnamese characteristics, including sugar, spring roll skins, fish sauce, and more. Vietnamese cuisine is widely praised for its unique taste and rich layering. The participation of the Vietnamese pavilion will give people a chance to see the style of Vietnamese cuisine.
In addition, the Indonesian and Thai pavilions are also expected to bring tropical food, including a variety of tropical fruit products, specialty snacks and condiments. These exotic foods will add a different color to the exhibition. The Sri Lankan pavilion will display the world-famous Ceylon tea and various spices, allowing people to taste the unique flavor of tea and spices.
The establishment of the Asian Food and Drink Hall not only provides a platform for Asian countries to display their own food culture, but also highlights the determination and efforts of SIAL in promoting the integration of Asian food culture with the world. Since entering China for 24 years, SIAL has always adhered to the spirit of advancing with the times, constantly innovating and developing, and is committed to creating more business opportunities for exhibitors and enhancing the overall value of the exhibition.
The holding of this exhibition will not only promote food cultural exchanges and cooperation between Asia and other countries, but also inject new vitality into the development of the Asian food and beverage industry. Here, people will jointly witness the rise and glory of Asian cuisine and experience the unique charm of Asian culture.
Let's wait and see, looking forward to this splendid feast of Asian cuisine to bring us more delicious and surprising!
