/PRZWT/BEIJING, April 25, 2024 - April 22 is not only a number on the calendar, but also an important festival to stimulate the national awareness of environmental protection and jointly protect the earth's homeland. Nu Skin, as a company with a high sense of social responsibility, has been paying attention to environmental protection issues for many years, is committed to promoting green development, and practices the concept of sustainable development with practical actions.
In order to celebrate the arrival of the 55th World Earth Day and actively respond to the theme of this year's World Earth Day - Global War on Plastics, Nu Xin Le Shan Hui orchestrated a nine-day online and offline green environmental protection theme activity. The event took public welfare volunteering as the core, and through a series of creative interactive activities such as environmental protection knowledge publicity, plastic bottle explosion and online sustainable environmental protection week, it particularly emphasized the far-reaching impact of the plastic problem on the earth's ecology. It aims to guide the public to participate in person and feel the seriousness and urgency of the plastic problem more intuitively, so as to reduce resource waste and jointly contribute to the sustainable development of the earth.
Green as new, good deeds and low carbon
On April 20th, the "Green NU FUN Cycle", an offline activity with the theme of green environmental protection, was launched. Volunteers gathered in Beijing, Shanghai, Guangzhou, Xi'an, Urumqi, Shenzhen, Chengdu and Shenyang to watch environmental protection movies, change the empty bottle of inspiration, and actively participate in environmental protection practices.
Watching the movie "Chasing Coral" immersed the audience in the ocean of environmental protection and deeply felt the urgency and importance of environmental protection. The quick question and answer session after watching the movie pushed the atmosphere to a climax, with volunteers competing to share their environmental insights and explore the future of environmental protection.
The plastic bottle demolition process became a highlight of the scene. Volunteers used Nu Xin plastic empty bottles to create unique environmentally friendly artworks. These works not only showed their creativity and practical ability, but also conveyed the environmental protection concept of turning waste into treasure and saving resources.
It is worth mentioning that since 2017, Nu Xin has launched a plastic empty bottle recycling plan. By setting up offline store empty bottle recycling bins and other methods, more customers are encouraged to engage in the recycling of empty bottles, so as to guide consumers to establish a scientific environmental awareness, do not discard plastic empty bottles at will, recycle and reuse, and help the sustainable development of the ecological environment. As of the end of February 2024, the Chinese mainland market has recycled more than 3.81 million empty bottles, saving nearly 1.28 million kWh.
Green as new E starts
With the increasingly severe global climate change, low-carbon environmental protection has become our common responsibility and mission. In order to further promote the participation of environmental protection activities, Nu Skin specially planned an online sustainable environmental protection week activity. From April 22 to April 28, netizens were invited to participate in the posting of environmental protection action photos such as waste reuse and waste recycling, and a beautiful "Power of Good Plastic Recycling Handbag" gift was harvested to contribute to the future of the earth together.
This online sustainable environmental protection week activity aims to pass on the concept of environmental protection to more people through the online platform, guide everyone to change their living habits, start from themselves, and jointly protect the earth. Nu Xin firmly believes that environmental protection is not only a responsibility and obligation, but also a healthy and fashionable lifestyle.
Although the online and offline green environmental protection theme activities are only nine days long, the road to environmental protection is never-ending. Every small change gathers into a majestic force to protect the earth's homeland. Nu Xin will continue to uphold the concept of green development, actively fulfill corporate social responsibility, and move forward hand in hand with the public to create a greener and better future. Let us take action as a pen and time as paper to write an environmental protection chapter that belongs to everyone, leaving a more livable and beautiful earth home for future generations.
