/PRZWT/BEIJING, April 03, 2024 - With the improvement of living conditions, the upgrading of lifestyles and consumption concepts, the kitchens of the people are gradually becoming more high-end. As an important component of the kitchen, the people have put forward higher requirements for it, including integration, intelligence, and personalization. In this regard, Shuaikang is committed to developing and producing high-value kitchen appliances and the best cooking experience that meet consumers' expectations for a better life based on its deep insights into users over the past four decades and professional technical support.
On March 28, Shuaikang held the Shuaikang 40th Anniversary Brand Strategy Release and 2024 Progressive Conference with the theme of "Up", once again deeply practicing the corporate mission of "Technology for People, Creating a Healthy and Beautiful Life", and helping the people enjoy a healthier and better high-quality life. At the press conference, Shuaikang released the "Healthy Cooking Technology" technology and launched a product matrix with "0 Smoke Sense Integrated Cooking Center" as the core. On the basis of meeting the health needs of users, it can also solve the kitchen problems faced by various segments of the population.
Release healthy cooking technology, Shuaikang solves users' essential cooking needs
The changes in the consumer side are driving a new revolution in China's kitchen appliance industry, and consumers who think more independently and are more self-aware are on the stage. As an expert in healthy kitchen appliances, Shuaikang knows that it is particularly important to grasp the current consumption concepts and trends of users and adjust the development direction in a timely manner. From the perspective of users, Shuaikang has a deep insight into the pain points of different groups of people, and based on the technology that has focused on the kitchen appliance industry in the past 40 years, it has developed innovative products to solve the essential needs of users. In Shuaikang's view, the business of kitchen is a business of selling a better life and yearning for home, which makes life more meaningful. The kitchen is a place to give and pass on love, a place full of love, and Shuaikang takes "technology for people, creating a healthy and beautiful life" as its corporate mission, which can meet users' ever-improving needs for quality of life.
Under the new consumption wave, what are the real needs of users for the kitchen? Shuaikang has been focusing on the kitchen appliance industry for 40 years, always solving the cooking problems of users in the "one meal", from the "front, middle and back" of cooking to pay attention to various usage scenarios of users, and at the same time constantly understand people outside the "one meal kung fu". Shuaikang has insight that with the improvement of quality of life in recent years, citizens pay more attention to health needs, and will pay more attention to the health functions of kitchen appliances, and will also feel happy because of the friendly experience brought by health functions.
As an expert in healthy kitchen appliances, Shuaikang is supported by professional technology and full product line research and development capabilities. At the press conference, Shuaikang released the "0 Smoke Sensor Integrated Cooking Center" equipped with "Healthy Cooking Technology". This new product is based on Shuaikang's health concept and users' needs for health. The "0 Smoke Sensor" technology installed in the product makes the PM2.5 fume dispersion rate in the kitchen less than 4%, allowing users to cook with peace of mind and breathe freely while cooking in the kitchen, free from oil smoke troubles.
What kind of integrated cooking center can be called "0 smoke"? In this regard, Shuaikang put forward three screening criteria at the press conference: one is "the oil smoke does not go to the face, and the stir-fry does not choke the nose". The hood is equipped with Shuaikang's latest ultra-thin submersible suction technology, which can minimize the dispersion rate of oil smoke; the second is "the smoke does not rush people, and the steaming and roasting have no taste". This is because compared with traditional kitchen appliances, the Shuaikang integrated cooking center adopts the design of upper exhaust of smoke and upper exhaust of steam. The smoke is close to the smoking port, and it is sucked immediately; the third is "long-lasting suction, and the air volume does not decay for ten years". The high-temperature pulse pressurized washing technology developed by Shuaikang makes the suction function durable and guarantees that the air volume does not decay for 10 years.
It is the above three standards that constitute the Shuaikang 0 Smoke Sense Integrated Cooking Center, which truly gives users a friendly cooking experience without face smoke. And this is the perfect answer that Shuaikang has been focusing on kitchen appliances for 40 years and constantly meeting the needs of users' kitchens with new solutions. Shuaikang believes that kitchen appliances have never been cold machines and technologies, and really good products are full of human warmth and care. Shuaikang's return to the origin of user request is not only to truly solve the needs of users, but also to enhance the user's beautiful life experience, pay attention to every detail, and make the home full of love.
Help upgrade the quality of life and meet users' personalized kitchen appliance needs
Everyone loves delicious food, and they often get pleasure and satisfaction in the process of making food, but in real life, in addition to health functions, the consumption needs of different users are also different. Shuaikang believes that "technology for people" should be advanced around the needs of users, in addition to meeting the common needs of users, but also to solve the different kitchen problems of different groups of people.
So in the face of the individual needs of users, how to quickly and reasonably provide solutions? First of all, in the choice of consumer groups, Shuaikang focuses on five categories of people, namely "newly married people", "mother and baby people", "dress-up people", "family of five", "cooking enthusiasts". Secondly, Shuaikang deeply analyzes the needs of various groups of people for cooking in the kitchen, and proposes corresponding solutions based on "healthy cooking technology". At the press conference on March 28, Shuaikang not only released the "0 smoke sense integrated cooking center", but also launched a new product matrix such as "silent gas water heater", "mother and baby grade disinfection dishwasher", and "integrated cleaning center".
On the basis of meeting users' health needs, these kitchen appliances can also specifically address the different needs of various groups of people. For example, Shuaikang silent gas water heater can meet the quiet home environment and quality kitchen life of people who change clothes to the greatest extent. Its six-dimensional noise reduction technology will minimize the noise, providing users with a quiet environment for rest; the silver ion bacteriostatic technology installed in the product can ensure that the water used by users for washing is clean and sterile, and takes care of human skin.
Shuaikang stove steaming and roasting cooking machine can meet the various needs of cooking enthusiasts for cooking. On the one hand, the product is equipped with 47 Star Kitchen recipes, allowing users to freely choose and make cooking, and enjoy Chinese and Western cuisine without restrictions; on the other hand, in the face of users' tricky tastes, the temperature and humidity dual-drive automatic control technology adopted by the product can accurately control the temperature and humidity, accurately recreating the deliciousness of Star Kitchen; while the 5D hot air circulation technology can make the steamed and roasted food delicious and low in fat and oil.
Shuaikang maternal and infant grade disinfection dishwasher focuses on the maternal and infant health that Bao Ma pays attention to, and brings a variety of practical functions such as clean washing and fresh storage disinfection. The five-arm rotary spray cleaning technology equipped with the product can achieve the disinfection effect of maternal and infant grade, and the sterilization rate is greater than 99.999%; this sterilization effect is not independent of the cleaning effect of current tableware, and the seven-fold sterilization and bacteriostatic system can make the sterilization rate of tableware still greater than 99.999% in the next 7 days; during the cleaning process, the dishwasher also has the function of adjusting the dishbasket with three layers and washing with five pots, and the number of tableware can be placed at one time.
Indeed, in this era of abundant resources, consumers are no longer simple product recipients, but individual and rational selectors, who are more concerned about whether kitchen appliances can meet their own needs. When the kitchen appliance industry experiences a transition from incremental to stock, how can kitchen appliance companies create a strong connection with consumers, and what new development space should they find?
I believe that Shuaikang has given a perfect answer to this question, that is, close to the real scene needs of users, people-oriented technology change and Product Research & Development. In Shuaikang's view, this is respect for consumers and products, and it is also the corporate mission that Shuaikang has been deeply implementing "technology for people, creating a healthy and beautiful life".
Conclusion
Shuaikang believes that the business of kitchen is a business of selling a better life and yearning for home. Even though China's kitchen appliance industry has ushered in a new round of change and development in recent years, Shuaikang, as a health kitchen appliance expert, adheres to the corporate mission of "technology for people, creating a healthy and beautiful life". Through deep insight into industry trends and user requests, it leads the industry from "invalid involution" to "effective involution" and promotes the innovation and development of the entire industry.
How will the kitchen appliance industry develop and change in 2024? The answer is still on the way, but Shuaikang knows that healthy kitchens are not only the rigid needs of the people and society, but also the inevitable way for Shuaikang to "be a person with technology". In the future, Shuaikang will continue to focus on the health issues of kitchen life in China, from caring for his family to deepening the long-term protection of thousands of households.
