/PRZWT/Beijing, February 20, 2024 - On February 1, 2024, NetEase Cloud Music officially announced the launch of a new playback page feature "Live Cover", which allows all users to have an immersive experience while listening to songs by displaying full-screen dynamic covers of songs on the vinyl playback page; and adds creative display space for songs, so that each song can be displayed to users in a more comprehensive form, creating a new form of publicity channel for the music community.
As we all know, since the launch of NetEase Cloud Music, its classic vinyl player interface has also come into being, and this design style has also become an iconic part of NetEase Cloud Music. When it comes to NetEase Cloud Music, users will automatically imagine the vinyl record rotating along with the music. With the continuous change of users' listening preferences and the continuous update of product features, NetEase Cloud Music is also trying to provide users with more possibilities for listening to music.
After preliminary market and user research, NetEase Cloud Music decided to start with the user's immersive listening experience and song information display, and launched a new feature "Live Cover" on the play page. It is reported that the "Dynamic Cover" function can dynamically display the content of the song cover in full screen when the song is played, providing users with an immersive listening experience, and using the "move" method to more three-dimensional presentation of the temperament and atmosphere created by the song for users.
The dynamic cover content will be created and generated by the musicians themselves or the AI system according to the content of the song, showing the song creation concept and other content more comprehensively. The sharing function of the song "dynamic cover" reaches more users through sharing links and other forms, establishing a bridge of communication between musicians and music fans.
In response to this new feature that can enhance the user's listening experience, many musicians have also actively participated in the creation and joint release of the song's dynamic cover. The popular collaboration single "Do That" released by well-known rap musician Ma Siwei on January 20 was the first to match the dynamic cover effect, giving fans a New Year's surprise. Many fans gathered in the comment area to call the song cover "so handsome". At the same time, a number of musicians, including Jude, Jony J, KEY. L Liu Cong, Sheng Yu, Prism Band, Kung Fu Fat, Hidden Bars, etc., have matched the corresponding dynamic covers for their recently carefully crafted new and representative works. From now on, users can go to the relevant songs and select the "Classic Vinyl" player mode to experience the new services provided by the "Dynamic Cover" function.
NetEase Cloud Music also said that on the one hand, this move can better meet users' richer, differentiated and diverse listening experience, and also help musicians create another new channel for content dissemination.
According to relevant user surveys, in recent years, with the continuous improvement of user listening needs, users have shown a strong interest in how to meet the needs of listening to songs in different scenarios in the playback page, and have also shown a strong interest in supporting different styles, lyrics, motion graphics and various effects in the playback page. Therefore, NetEase Cloud Music has launched a new "dynamic cover" function through months of research and development design, which also shows its emphasis on user requests.
At the same time, in today's increasingly intense competition for content promotion, NetEase Cloud Music has also created a new channel for musicians to communicate with music fans through innovative in-app functions, giving them a new space to express their creative ideas.
In fact, this is also another update to the user listening experience recently launched by NetEase Cloud Music. Previously, NetEase Cloud Music has successively launched functional innovations such as memory coordinates, music encyclopedia, and style daily push, and added a variety of new player skins to add more diverse listening pleasure to users. In the future, NetEase Cloud Music will continue to focus on user experience and bring more high-quality sound services to users through innovations in functions and service models.
