February 2, 2024, BEIJING - Nowadays, how much can young people fight to welcome the New Year in order to seek happiness? Whether it is changing their avatar to a lotus flower but seeking "good luck lotus lotus", or the beautiful hope of changing to a "good luck" mobile phone case, or even wearing a lucky bead around their neck, a peach blossom talisman on their waist, and a safety buckle on their wrists... Behind the young people's striving to be "trend-setters", it seems to be a kind of attention, but in fact it is a common yearning for a better life.
So, how do you make all your wishes come true? On January 29, Haier's three-winged bird "Dragon" re-launched the "Shunfeng Shunshui School" New Year's blockbuster, focusing on the 5 New Year's wishes of prosperous peach blossoms, smooth qi, smooth everything, not fat from sea, and nourishing vitality, bringing users the answer to a happy life of "Shunfeng Shunshui New Year". In the film, Haier's three-winged bird uses different technologies and wisdom in the scene to not only satisfy the young people's sense of ritual in the Spring Festival blessing, but also fully enhance the happiness in the experience of clothing, food, housing and entertainment.
It can be said that following the trilogy of "Lazy Times", "The Year of the Community Youth", and "Intelligent Manufacturing by Parents", Haier Three-Winged Bird launched the creative TVC of "Shunfeng Shunshui School" this year, once again grasping the current life attitude and emotional trends of young people, and telling the wisdom of home with new ideas and methods.
Smooth sailing and smooth new year! A good life has "smart answers"
In fact, under the trend of increasingly fast-paced life, the cultural trend of prayer and blessing set off by young people is essentially to use seemingly "idealistic" behaviors to express to the outside world the "uncompromising" attitude and "uncompromising" pursuit of quality of life. As expressed in TVC, even if different people have stress and anxiety such as work, marriage, and health, they will all be cured by the beauty of life. And Haier Three-Winged Bird also brings satisfactory "smart answers" to different users through the experience of food, clothing, housing, and entertainment.
Weight can only be controlled? "Food" is perfect for family fun. In the TVC Sea Eats Not Fat article, the girl wants to start a weight loss plan at the beginning of the new year, and she doesn't want to miss the delicious food made by her mother, so she prays that she will become a thin physique that is not fat. In the Haier Three-Winged Bird Smart Kitchen scene, the mother found the perfect way for the girl to satisfy her wishes, took out fresh vegetables and duck meat from the refrigerator, clicked on the AI meal consultant of Zhijia Brain Screen, and formulated a one-click linkage steaming oven cooking after the master fat reduction meal, and in a moment made a healthy meal that is not fat.
Want everything to go smoothly in life? "Washing" is good luck. In the TVC All Things Go Well article, in the thick atmosphere of the approaching Chinese New Year, boys want to clean the curtains, sofa covers, clothes, etc. at home, adding a smooth and smooth color. On the smart balcony, the washing machine successfully solved the problem of one-time cleaning of large clothes, and then through the delicate washing and stretching of the dryer, every piece of clothing is clean and smooth, and every sheet is clean and satisfactory, opening a good omen for the whole family to make great plans for the new year.
The quality of sleep depends on the wish? Shen Qing "Qi" is refreshing with wisdom. In the TVC chapter on nourishing vitality, the little girl goes to great lengths to seek a good sleep. Whether it is the location of the south and north feet, or the unique trick of isolating the mobile phone signal and placing the photo of Zhou Gong under the pillow, they all show the desire for deep sleep. In the smart bedroom, my cousin turned on the sleep mode, the curtains automatically closed slowly, the lamp tube gradually became dim, the air conditioner was also turned on, and the indoor environment was monitored in real time to adjust the temperature, release fresh air, and use a smarter way to care for the two to sleep peacefully. Use good sleep to raise good vitality.
Not only that, but also in the TVC Wang Peach Blossom article, the girl mastered the marriage code of "good water washes out peach blossoms" in the smart bathroom. And in the Qi Shun Nefu article, after the boy worked overtime during the Spring Festival and leaned on the living room "fresh and good air, he calmed down and solved the work problem. In short, Haier Three-Winged Bird satisfies each user's New Year's wish through different smart scene solutions for clothing, food, housing and entertainment, and also gives back the hope of a better life for" thousands of people and thousands of faces ".
Let users get what they want, how did Haier's three-winged bird achieve it?
From the overall perspective, it is not difficult to see that behind every witty, vivid, and fun creative content of Haier Three-Winged Bird's TVC, the key to expression and interpretation is how the brand can meet users' growing demand for a better life, and how the smart home experience can make users' expectations change from ideal to reality, to life within reach.
And this is precisely the original intention and purpose of Haier Three-Winged Bird since its birth. Looking back at 2023, Haier Three-Winged Bird has achieved obvious leadership results, not only bringing an ideal lifestyle to 340,000 families, from the national landing of 10,000 nesting plans, leading the establishment of China's big home TOP ecological alliance, hosting the first community cultural festival, building a smart community ecology with leading enterprises, and launching the new Three-Winged Bird OK song... Behind each achievement, it is created by users, and the ability of smart home appliances to integrate customized scene brands is gradually known and recognized by more people.
Today, Haier's three-winged bird, as a leader in the field of smart homes, has achieved four major advancements in different dimensions. The first is the most complete scenario solution, 1 + 3 + 5 + N whole house smart full scenario solution is constantly innovating, has iterated over 1000 kinds, allowing users to choose customization freely; followed by the optimal design ability, launched the industry's only complete set of home appliance design platform "Nest 2.0", including super 20 million apartment map, more than 4400 home appliance models, can efficiently design smart home; then is the best user platform, through online and offline integration, allowing users to shop without leaving home, and the whole process visualization, traceability, traceability, innovation wing delivery 1.0 allows the design map to be restored into the user's life one by one; finally is the strongest wisdom ability, the new upgrade of the smart home brain 2.0 pioneered HomeGPT, integrated into the large model ability, to achieve full scene natural interaction, whole house active service, so that The home has a smart butler-style active service.
From the traditional way of praying for blessings in Chinese culture to the different life wisdom of modern innovation, these miniatures of countless moments of happiness are not only a common portrayal of the pursuit of a better life by generations, but also a clear testimony of people's great efforts and struggle for happiness in every era. In the little bits of clothing, food, housing and entertainment, people's wishes and expectations for life will always find their own "wisdom answer".
