/PRCWT/Beijing, December 29, 2023 - Industry leaders discuss new opportunities in the digital industry
On December 22, the 2023 annual trend release and awards dinner of QuestMobile, a well-known domestic business intelligence data service provider, was held in Beijing. The summit, with the theme of "Gathering and Renewal", attracted hundreds of industry celebrities such as Autohome CTO Xiang Bibo, Zhihu COO Zhang Ning, and Nova Coffee CGO Huang Can.
At the summit, QuestMobile CEO Mr. Chen Chao released the keynote speech "Forging Forward, Creating the Future Together - China Mobile Internet Outlook", which comprehensively analyzed the development prospects of China's mobile Internet from the perspective of macro trends, overall pattern, and underlying driving forces, as well as the solid resilience of the entire industry. It also dismantled the current Internet application ecosystem. The prosperity continues to increase, and users continue to pull platform players' business models towards refinement, promoting the core trend of rapid "fusion" between content and online and offline applications.
User requests drive refined operating model changes
In the past few years, digital technology has continued to change, and the mobile Internet has shown a situation of stable major trends and continuous small changes. Mobile Internet MAU users have reached 1.224 billion, and the monthly contact time of users has stabilized at about 160 hours. At the same time, deduplicate users have broken the 400 million of the top camp players to 15, and the overall traffic of the Mini Program on the core platform is close to 1 billion, becoming an indispensable diversion channel for the mobile Internet.
At the same time, the macro environment will continue to recover in 2023, with breakthroughs in intelligent technologies represented by ChatGPT, and the continued popularity of industrial rejuvenation forces represented by new energy vehicles, all of which demonstrate the fact that new waves are accumulating strength in aggregation, new changes are brewing in stealth, and new opportunities are waiting.
For the next sustainable development path of the mobile Internet industry, Chen Chao said that changes in user requests, including changes in the structure of user interests and changes in consumer demands, have become the core traction, building two major trading blocks of digital content and physical goods. Among them, digital content, content IP industry chain to brand IP model, has become the core focus of various platforms and brands; in terms of physical goods, cost performance and quality consumption have become the core of major competition among platforms and merchants.
The development trend of the mobile Internet industry in the past year has also shown this, and it has had an impact on the industry structure from different dimensions. At the summit, QuestMobile released the "2023 China Mobile Internet Power Value List" including:
"2023 China Internet Top 50 Track User Scale No. 1APP", "2023 China Internet App User Scale Growth TOP List", "2023 China Internet Panoramic Ecological Traffic TOP Application", "2023 China Internet Brand Private Domain Traffic Value TOP List", "2023 China Internet New Energy Vehicle Manufacturers Private Domain Traffic TOP List", "2023 China Internet Smart Large Screen TOP List", "2023 China Internet Value People TOP List", "2023 China Internet Industry Brand Preference Media TOP List", "2023 China Internet Innovation Pioneer Award".
These nine lists also reveal the occurrence of this change:
Big coffee talks about new opportunities in the digital industry
In the past year, driven by China's new energy vehicles, the automotive industry has led the world in terms of export volume. Mr. Xiang Bibo, CTO of Autohome, gave a keynote speech on "Content + Tools + Services" to help the development of the automotive market, explaining in detail the new opportunities brought about by the continuous change and development of the automotive industry, and pointed out where all parties in the industry should seize these new opportunities, and how to cooperate to help the development of the industry.
QuestMobile data also confirms this. In 2023, "smart cockpit", as a typical application model in the smart travel scenario, carried the needs of high net worth users. Traditional OEMs and new car manufacturers rushed to land, and vigorously deployed new models with cockpit configuration through cooperation and self-research. At present, the number of smart cockpit upgrades in OTA has reached 2316, nearly doubling year-on-year.
In fact, the new opportunities brought about by digitalization not only triggered great changes in the automotive industry, but also in many aspects such as consumption, media platforms, brand marketing, etc., which triggered innovation. For example, the intelligent end point that has completely covered the scenes of home, life, sports, and travel has formed close coordination with smart phones. Driven by artificial intelligence technology and virtual technology, it has formed a strong stickiness. Smart home, smart wear, smart cars, smart accessories, and smart health MAU users have reached 284 million, 129 million, 70 million, 22 million, 9 million, and new growth space is emerging, forming three major systems from equipment production and manufacturing chain, content supply chain to application industry chain.
At the summit, a number of industry experts conducted in-depth discussions on the theme of "Challenges and Opportunities for Internet and Brand Growth in the New Consumption Era". Experts generally predict that as relevant government departments continue to promote and implement strategies such as digital economy, Internet +, and big data, digital technology will continue to develop rapidly, and the digital economy will continue to play a role in promoting economic growth, improving quality and efficiency.
