/PRCWT/December 19, 2023 - In October this year, Chengdu Shell Rental (Chengdu Jiuban Housing Rental Co., Ltd.) was honored to become an A ++ enterprise in the rental industry in Chengdu in the corporate credit score announced by Chengdu Housing Construction. This is also one of the many honors that Shell Rental has achieved in the two years since it entered Chengdu.
On March 31, 2022, Shell Rent was officially launched in Chengdu, with the aim of protecting a beautiful living, allowing owners to rent with confidence, and tenants to live comfortably. In the past two years, Shell Rent has risen from a sudden surge to a widely known reputation, and has always adhered to its original intention. Due to this, Shell Rent has achieved impressive results in all four major business segments in Chengdu.
General rental sector: The micro-light service guarantee launched in March last year, the number of users in the guarantee is close to 450,000, and the cumulative compensation amount has exceeded 400,000; Renewable housing sector: In July last year, Shell Rent became the only one of the first batch of Chengdu affordable rental housing operation services private enterprises. At present, the accumulated housing supply exceeds 5,000 units; the peace of mind rental sector: As of now, the peace of mind rental in the management of more than 40,000 units, the occupancy rate of more than 95%; Long-term rental apartment sector: In July this year, Haiyan Apartment Project debuted on Jianshe Road, currently in operation 605 rooms, with an occupancy rate of 96%.
As of November, the customer complaint rate of Shell Rent Chengdu Station has been reduced to 0.33%, the lowest in 2023. The person in charge of the quality of Shell Rent Chengdu Station said: In 2023, our single-month customer complaint rate is 0.33%, which is already very low in the industry, but we feel that 33 out of 10,000 customers are still dissatisfied, which means that our service still has a lot of room for improvement.
Xiao Zhenyu, general manager of Shell Rental Chengdu Station, said: Chengdu has always been a key development city for Shell Rental, and will continue to develop the rental sector in the future. At present, Shell Rental has carried out worry-free rental and resident-owned housing in Chengdu into affordable rental housing business. The launch of Haiyan Apartment this year has improved the product business in the field of centralized apartments. In the next step, Shell Rental's development direction in Chengdu is active and open, and it is willing to take the initiative to explore new models of leasing development with government departments, platform companies and various social entities, revitalize existing assets, and rely on Shell Rental's precipitated service and efficiency advantages, government-enterprise cooperation experience, and C-end brand influence to further promote the leasing business to a new level.
Multi-dimensional product layout to improve the quality of housing supply
Peng Yongdong, co-founder, chairperson and chief executive of Shell, once said that people have returned from the era of focusing on "buying a house" to focusing on "living" itself, and Shell must also evolve from "transaction" as the core to "how to make everyone live better". The latter is a blue ocean.
According to the seventh census data, the Shell Research Institute estimates that the housing rental population in Chengdu will exceed 5.20 million in 2023. The latest survey data of the Shell Research Institute shows that more than 60% of the rental population will continue to rent in the next five years, and nearly 70% of the rental population hopes to stay in Chengdu. The new generation of young people renting more than "renting with a house", their demand for rental housing quality and housing rental services is gradually increasing, which will lead to further optimization and upgrading of the quality of rental housing supply.
It is based on the fact that renters no longer just need to "have a house to live in", but to "live well", so the product line of Shell Rental is both rich and layered.
The general rental sector, the rental housing sector, the long-term rental apartment sector, and the peace-of-mind rental sector respectively correspond to different demand groups of owners and tenants, providing rich and different characteristics of housing to meet the differentiated needs of the market. This is the root of Shell's leadership and invincibility in the industry.
In March last year, Shell Rentals launched seven "micro-light service guarantees", proposing transparent commissions and no additions; rental security, loss compensation; lawyer consultation, rights and interests protection; real housing, fake one pays 100 yuan; renewal of rent free of commission, additional protection; property safety, loss compensation; personal risk, loss compensation. Xiao Zhenyu, general manager of Shell Rentals Chengdu Station, said, "The terms of the micro-light service guarantee are based on everyone's real needs, the commitment made by our joint partners, and will be iterated according to everyone's needs in the future."
In the hassle-free rental sector, improving service quality is the biggest value-added point of decentralized custody business. Shell Rent has launched 10 service standards, 8 service interests, and 4 hassle-free rental service guarantees with the highest 600,000 insurance amount to define service quality and bottom-line ability, so that owners and tenants can truly feel hassle-free and peace of mind.
In July last year, Shell Rent not only became the only private enterprise in the first batch of affordable rental housing operation services in Chengdu. It also won praise from the competent authorities for its innovation, breakthroughs and efforts in the operation process, and also received pennants from the owners for its attentive and patient service.
The Haiyan Apartment in July this year is the first long-term rental apartment self-operated brand project built by Shell Rental Chengdu Station, with a total of 605 apartments. On the basis of the traditional provision of housing, the project focuses on creating public spaces such as reading, communication, entertainment, and fitness, increasing the interaction of young people, and making social interaction an important scene in renting. It is worth mentioning that the floor height of each room here reaches 3.1 meters, and the living comfort is very high. At the same time, the public area also provides a shared kitchen area, gym, living room, audio-visual area, conference room, book bar, drying area, outdoor garden and other public service facilities, which can be used by tenants free of charge.
It is with the continuous exploration of Shell Rentals in the rental industry, actively building a more sound rental service guarantee system, and constantly promoting the positive cycle of the industry, that the true realization of "making renting better" has been achieved.
Pay attention to service experience and make renting better with quality
Service has always been a topic that Shell cannot avoid. Throughout the Shell department, service is the bedrock of enterprise development.
In November this year, the tenant Mr. Zhang reported that there was a peculiar smell in the source of the house he rented, and he felt uncomfortable after closing the doors and windows. After verification, the house has a qualified CMA test report and there is no air quality problem. However, the nature of Mr. Zhang's work is to work from home. Considering the living experience, Shell Rent equipped Mr. Zhang with 2 Xiaomi Pro air purifiers, which cost a total of more than 2,000 yuan for customers to use. During this period, the housekeeper repeatedly reminded the tenant to pay attention to opening windows for ventilation. After a period of time, he visited the tenant's living situation again, and Mr. Zhang expressed his satisfaction.
And this is just a mundane little story among many cases where Shell Rentals puts customer feelings first. Shell Rentals hopes to provide tenants with not only a place to live, but also more life scenes and create a warm and beautiful way of living. If a tenant goes on a business trip out of town, and there are cats to take care of, the housekeeper will be duty-bound to help feed and clean the room; many housekeepers receive emergency help from tenants in the early morning, such as the door is locked, the sewer is blocked, the water pipe is aging and leaking, etc., and will rush to the scene without hesitation to coordinate the maintenance master's door-to-door treatment; if the tenant is temporarily uninhabitable due to the large maintenance project, Shell Rentals will provide other houses or hotels for temporary living, and the cost will be borne by the company. Paying attention to the tenant's living experience and responding to the tenant's needs have become the service concept that every Shell renter keeps in mind.
At the same time, Shell Rent also strictly implements various regulatory requirements to ensure the safety of tenants' rental; actively cooperates with the police station and the community to complete the filing of floating population. Due to their high cooperation with the police station, many housekeepers were publicly praised by the police station and received the title of "Ping An Star" and awarded certificates. In addition, recognizing the importance of gas safety to rental safety, in March this year, Shell Rent equipped all project housekeepers with gas detectors for daily inspection of gas safety, and gas safety inspections will be completed before the house is rented. In May this year, at the request of the housing department, Shell Rent carried out a one-month safety investigation of the use of gas water heaters, and a total of 96% of the houses were investigated. During this process, a total of 12 faulty water heaters were found, and all of them were communicated to the owners for replacement; and the "Notice on the Safe Use of Rental Houses" was posted to remind tenants to pay attention to safety issues, and to strengthen the education and publicity of safety awareness.
In order to assist tenants in successfully completing the lease filing process to facilitate the processing of residence permits, the Shell rental contract system and the Chengdu housing construction department's filing system have realized online automatic docking, allowing tenants to directly file leases after the contract is signed, providing convenience for tenants.
It is with these unremitting efforts that in the enterprise credit score announced by Chengdu Housing Construction this year, Shell Renting can become a Chengdu Leasing A ++ enterprise in October. Shell Renting has improved the happiness index of tenants through quality service and compliance.
