/PRCWT/Guangzhou, November 27, 2023 - Recently, Simmons® celebrated its 90th anniversary in China by launching its new brand vision on outdoor landmark screens in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Chengdu, Nanjing and other cities. The shining and flowing golden tone presents a beautiful rhythm, interprets the advanced sense of luxury and beautiful sleep, and dreams of beautiful sleep and ideal life bloom at the same frequency, leading the trend of sleep aesthetics. 8 big cities, 10 core business circles are lit together, the good dream is still in the light and shadow.
New life aesthetics, interpretation of high-end quality sleep
As the world's leading mattress brand for 153 years, Simmons® is committed to building a new sleep ecology. The exploration of high-end sleep and home aesthetics never stops, and behind each new exploration, there is a new interpretation of the brand proposition:
In 2023, the brand's supreme work - Diamond gold diamond series Bliss Bolis and Splendour Boland were launched in the Chinese market, introducing the concept of "ecological sleep" to redefine the high luxury mattress with the selection of high-end materials, the perfection of aesthetic aesthetics and the comfort of sleeping in accordance with the four seasons.
User-centered, refresh and upgrade the "five senses and six senses" beauty sleep luxury experience store, providing immersive aesthetic sleep experience space and one-stop sleep solutions, so that sleep is not only sleep itself, but more for the body and mind.
Carry out cross-border artistic cooperation, using contemporary art as the carrier, interpret the life aesthetic model depicted by the brand, and arouse people's attention to the positive impact of quality sleep; At the same time, through the extension of aesthetic concept, offline stores are more cultural and social attributes to meet the dual needs of consumers for material life and spiritual culture.
90 years of the original heart does not change, ingenuity support good dreams
With the increasing scale of China's consumer market and the continuous upgrading of its consumption structure, Chinese consumers are increasingly becoming an important force leading the global consumption trend. Since entering the Chinese market in 1933, Simmons® has steadily advanced its presence in the Chinese market.
For 90 years, time has passed, and "a dream still exists," and on this anniversary, Simmons® brings a new dream discovery. On the occasion of the 90th anniversary of the brand encounter in China, with the vision of dream "long" and "beautiful", to create the Simmons Brand Day "99 Sweet Dream Day"; Integrating the classic sleep experience of the brand, we launched a limited number of 1,933 pieces of collection Noreya mattress, paying tribute to the precious origin of the brand and China; Through diversified cross-border cooperation, break the circle marketing, carry out rich offline theme activities, further deepen the link with the new generation of Chinese consumers:
Over the past 90 years, Simmons® has brought its century-old technical strength into full play, integrating sleep aesthetics into every carefully crafted bedding product and dormitory space to provide a dream sleep for every Chinese family. The main vision of the new brand links time with luxury style, and the landmark screen lights up the night sky in the city, celebrating every sweet dream moment of Simmons® 's encounter with China in 90 years.
About Simmons ® Simmons
I. Brand story
As a brand that was included in Cihai and explained as "a refined spring mattress" brand, Simmons® was the first to enter Shanghai, China, in the 1930s, and its unprecedented foreign soft bed and dream sleep experience swept the whole China. Since then, "Simmons" has become a household mattress brand in China.
One third of a day is spent sleeping, so this third of life should be a kind of enjoyment. In 1870, Mr. Zalmon G. Simmons, with his unique vision, founded the Simmons® Simmons brand in the United States, and began to produce spring mattresses in 1876, rewriting the history of mattresses and human sleeping habits.
For more than 150 years, Simmons® has made a name for itself as a leader in the development of spring mattresses, a designer of sofa beds, and the first to be collected by the National Museum of American History. Until today, the royal family in Europe, Asia and other countries, as well as five-star luxury hotels around the world have recognized Simmons® mattress has been the heart of the world's celebrities palace mattress.
Adhering to the brand concept of "ingenuity cast, dream sleep", the strength of the practice for consumers to "create a completely relaxed sleep scene, to provide more healthy and comfortable sleep" unchanged commitment. Simmons® continues to innovate, and after nearly a century and a half of continuous innovation in machinery, technology, and materials, as well as excellence and near-demanding craftsmanship, Simmons® has gone far beyond industry standards and become a global model in the mattress industry, aiming to bring extraordinary sleep experiences to consumers.
Combining cutting-edge technology, fine craftsmanship and strict quality control, each Simmons® mattress is characterized by classic fashion design, noble and gorgeous appearance, exquisite manufacturing technology, comfort and durability, and health and environmental protection. The legend never stops, and as a pioneer of comfort and extraordinary sleep, Simmons® will create the dream sleep of tomorrow's world.
