/PRCWT/On November 8, OPPO, as the only Chinese brand to attend the 2023 Paris International Photography Art Exhibition, exhibited the 2023 Super image competition and the works of professional photographers in the Grand Palais in Paris, and OPPO also simultaneously exhibited the Find N3 equipped with the next era folding pixel sensor, which attracted a lot of attention. What makes netizens feel "fierce" is that OPPO also officially announced that it and Hasselblad jointly developed a new generation of ultra-light and shadow image system in 2024, and the next-generation image flagship Find X7 series will be launched.
When it comes to OPPO Hyperlight imaging systems, many of you should be familiar with them including the Hyperlight Total Master camera system, the Hyperlight image Engine, and the Hyperlight ProXDR display, which provides end-to-end system-level imaging capabilities. It is reported that this OPPO super light and shadow image system is based on the aesthetic traction system, OPPO through the strategic cooperation with Hasselfoss, the establishment of image aesthetics laboratory, the construction of a set of scientific and effective aesthetic system, the objective technical indicators progress to serve the user's subjective aesthetic, and further enhance the real natural effect of photos.
Among them, the super light image engine can be said to break through the dilemma of traditional computational photography, achieve less computational traces through more calculations, and use more advanced algorithms to improve the accuracy of each pixel's information, so that the tone color performance is more natural.
For example, the ultra-clear image quality algorithm can obtain more pure and clear picture details by using digital film fusion technology. There is also a super light and shadow image algorithm using photon matrix technology to mark and restore the brightness information of each pixel, which can achieve a more natural HDR fusion. Combined with the natural color algorithm created jointly by OPPO and Hasselblad based on the characteristics of computational photography, the Ultra shadow image system can calculate the tone characteristics and color styles of Hasselblad professional cameras, so that users can easily take professional and highly photographic photos.
In terms of portrait performance, OPPO combined with super light and shadow image engine optimization, professional Hasselblad portrait algorithm will reconstruct the light and shadow of the face, and create three-dimensional portraits with the help of delicate tone changes, changing the traditional portrait mode of excessive facial brightness and rough treatment of smoothing light and shadow. And can simulate the optical blur effect, showing the three-dimensional character and the overall picture of the sense of space, skin color is also very real and natural. And it is through the ultra light image system that OPPO's professional Hasselblad portrait provides three years of industry-leading portrait photography results.
According to the data, under the years of research and development and annual R & D funding of more than 1 billion, OPPO's image R & D team has more than 1,000 people, and the authorized patents in the field of imaging are more than 5,400. When it comes to product experience, OPPO Find X6 series, OPPO Find N3 and other image flagship are also well received. The OPPO Super image of the year, which participated in the Paris International Photography Exhibition, were all shot by OPPO mobile phones, which also confirmed OPPO's image strength.
In summary, OPPO and Hasselblad self-developed the next generation of ultra-light image system is a huge project, it is reported that is not a simple style inheritance, but the aesthetic and technology of both sides more organic and deeper integration, will provide image creators beyond the mobile phone picture quality, experience, and stylized needs. The OPPO Find X7 series is equipped with a new generation of ultra-light image system, and there will be a new Hasselblad master image, which is expected to be a full-master camera solution supplemented by a multi-focal camera configuration. As for the upcoming OnePlus 12 series, Reno11 series will also achieve a comprehensive leap in image strength through the super light and shadow system, and the performance is worth looking forward to.
