/PRCWT/Shanghai, November 9, 2023 - On November 5, 2023, the sixth China International Import Expo (hereinafter referred to as "CIIE") was held at the Shanghai National Convention and Exhibition Center. As the world's leading multinational technology company, Samsung has participated in the exhibition for six consecutive years, adhering to the concept of leading industrial development with scientific and technological innovation, and constantly promoting the progress of itself and the industry. A very important spindle of Samsung's booth this year is "diversity" and "Interconnectivity", which not only showcases core cutting-edge technologies and products in many fields, but also shows its new breakthroughs in a series of industries through technological innovation and new possibilities for a better life.
Leading innovative products and technologies
In this Expo, Samsung has set up seven exhibition areas, fully displaying Samsung's world-leading cutting-edge products and technologies. At the same time, Samsung's high sensitivity and continuous investment in "black technology" is also helping Samsung to broaden the boundaries of innovation and development.
In 2023, no one in the tech world is not concerned about artificial intelligence. At this year's Expo, Samsung also focused on the field of artificial intelligence, showing the third generation of ultra-high-speed high-bandwidth memory - HBM3E Shinebolt, with up to 1.25TB/s bandwidth, has become an indispensable product for supporting large language model training in the era of artificial intelligence and various high-performance computing scenarios in the future data center.
In addition to solving the pain points of the new "infrastructure" in the era of artificial intelligence, Samsung has also brought solutions that lead the innovative development of the future smart mobility field. It is understood that Samsung's display includes the ISOCELL Auto 1H1, an image sensor leading to autonomous driving; PixCell LED that makes smart car headlights more intelligent and compact; The automotive chip system, including the automotive processor V920, which supports up to 6 high-resolution displays, provides leading technical support for intelligent, safe and connected intelligent driving.
In addition to chips, Samsung also conveyed an important message at the Expo, showing that technological innovation is becoming one of the most important driving forces for leading future scene innovation and cross-border innovation.
At the Expo, Samsung exhibited the Micro LED, known as future display technology, showing Samsung's latest understanding of the next generation of display technology. Micro LED uses Samsung's unique research and development of glass-based technology, with 24 million light beads thinner than a hair, whether it is brightness, or color, compared to ordinary Micro LED have a leap forward. Because of its overall thickness of 2.49cm, with more than 99% of the screen proportion, it can be said that it is the first true sense of the family into the bezel-free display product. In The field of display, another blockbuster product brought by Samsung is The Freestyle second-generation portable projector. The new Freestyle not only continues the convenient, compact, flexible and diversified product features of the previous generation, but also supports the pair of two devices to form a 160-inch large display through intelligent edge integration technology, so that users can enjoy movie-grade movies outdoors.
In fact, Samsung's innovative technology advantages are not only reflected in the semiconductor, chip and display field, the innovation gene is also reflected in more exhibits, such as the slimmest and most portable small folding screen mobile phone Samsung Galaxy Z Flip5, which supports IPX8 waterproof; The industry's first intelligent ultrasound diagnostic equipment supporting 5D heart function; Samsung Bespoke series home appliances.
Leading the next era of connectivity
At this Expo, intelligent life is also a topic that cannot be ignored. How to break the barriers of smart home and let smart home better integrate into our lives is a common problem faced by technology companies to help achieve a better life.
In recent years, smart homes have entered ordinary consumer homes, but different standards and protocols make it difficult to achieve unified management of smart home products. In the Samsung Smart Home exhibition area of the Expo, Samsung SmartThings smart home ecosystem shows a wide range of compatibility, fully compatible with international standards such as HCA alliance and Matter agreement, as long as electronic devices that meet these international standards can access Samsung SmartThings Hub. The emergence of this technology is a favorable opportunity to gradually eliminate the barriers between household appliances and simplify the connection process.
In order to allow users to seamlessly connect and control appliances and equipment at home, Samsung has built a leading smart home living platform through SmartThings that efficiently integrates interconnection, home security, energy conservation and environmental protection, audio and video entertainment, catering and health. On this platform, users can get a good smart connected experience, such as using the SmartThings app, users can also connect home security devices, at any time control home security. In response to consumer demand for diet and Health, Samsung has also launched an AI-driven recipe app, Samsung Food, which is combined with Samsung Health to tailor personalized meal plans to users.
It is worth mentioning that Samsung has always been committed to using technological innovation to promote sustainable development. Now more and more smart devices continue to increase the energy consumption of home life, putting pressure on the ecological environment. In the smart home ecosystem built by Samsung, using SmartThings Energy(energy management program), users can effectively monitor and manage household appliances, thereby reducing the energy consumption of the whole house by 20%, achieving a green and low-carbon lifestyle.
For Samsung, the use of its own cutting-edge technology to create innovative products is the development strategy it has always adhered to. We have seen Samsung's seriousness in products through the Expo, and also through Samsung's layout of "diversity" and "interconnection", we have seen Samsung's forward-looking.
In the past six years, Samsung has become a repeat customer from the beginning, from an exhibitor to an investor, and its market in China continues to expand, and its investment in China is also increasing. During the six years, it has invested 24 billion US dollars in China, accounting for 43% of the total investment in China, all of which are used for investment in cutting-edge technology industries such as multi-layer ceramic capacitors (MLCC), new energy vehicle power batteries, and semiconductors. It has completed the transformation and upgrading of the high-end manufacturing industry, and has been deeply integrated into China's industrial chain and supply chain.
For Samsung, the CIIE is an important platform to showcase its latest technologies and products to the Chinese market, as well as an important opportunity for in-depth exchanges and cooperation with Chinese consumers, partners and government agencies. In the future, Samsung will continue to uphold the concept of "innovation leads the future", provide more quality products and services for the Chinese market, and contribute to China's economic development and social progress.
