/PRCWT/Shenzhen, October 23, 2023 - On October 20, the 31st China (Shenzhen) International Gifts and Homewares Exhibition, known as the "flagship exhibition of Asian Gifts and homewares", opened at the Shenzhen International Convention and Exhibition Center. As a grand and prestigious gift and household goods trade exhibition in China, this year's Shenzhen Gift and Household Goods Exhibition brought together more than 5,500 high-quality exhibitors, exhibited more than one million industry explosive and innovative products, and attracted more than 300,000 professional buyers and visitors to purchase and visit.
As one of the world's largest integrated stationery manufacturers, Chenguang has always been committed to "making learning and work happier and more efficient ", insisting on creating good stationery with temperature. In order to meet the diverse needs of gift consumption scenes, Chenguang brought a large number of temperature, high quality, personalized stationery cultural and creative products and customized cases, three consecutive appearances in the Shenzhen Gift Fair.
Make gift giving more warm based on consumer trend insights
As a national stationery brand favored by consumers, Chenguang always adheres to the consumer as the center, in the product development of consumer research, always grasp the latest trends in the market, and launch thousands of new products every year to meet different consumer needs. In this exhibition, Chenguang has brought a series of stationery cultural and creative products with both appearance level and strength to make gifts more warm.
In recent years, based on the insight of the main force of generation Z consumption, Chenguang has cooperated with well-known IP at home and abroad to launch a series of "good stationery with story, content and temperature" to enrich the cultural and creative experience of consumers. For example, the Jinbang title series set created by Chenguang and the Forbidden City culture combines the beautiful meaning of "auspicious animal" with practical stationery, carries forward the national tide culture, and sends the candidates good luck and blessings from the Forbidden City.
For children's use scenarios and pain points, Chenguang has launched a series of innovative products to accompany children's healthy and happy growth. For example, in response to the problem that children who are just learning to write are easy to form incorrect pen holding posture, Chenguang and Tongji University jointly developed and launched the Youhold series, so that children can form correct writing habits from holding a pen to write; For scoliosis and other problems caused by excessive school bags, the Morning light backpacking bag is equipped with CB-S1 sphen-wing load reduction and backpacking system, which has obtained the dual certification of German IGR ergonomics and Shenzhen ergonomics, effectively reducing the load and more professional spine protection.
At the same time, Chenguang oral computer, pinyin machine, morning reading machine and other intelligent learning tools have scientific difficulty grading, so that children learn happily, spelling is more efficient, and the product is strongly welcomed by consumers once it is listed. In aesthetic education, Chenguang easy to wash series accurately grasp the pain points of children's scribing and painting that are not easy to scrub, choose water-based ink, one flush is clean, cleaning saves effort, and meets the painting needs of a variety of scenes.
Explore new opportunities for personalized gift giving professional high quality to meet customized needs
Nowadays, the demand for gift consumption continues to be differentiated, personalized and diversified. While ensuring professional and high quality, Chenguang also fully taps the consumer trends and needs of the target population, providing customers with personalized products and services to meet their rising exclusive "customization" needs.
As the designated stationery supplier of Boao Forum for Asia, Chenguang has been providing high-quality and customized office stationery for the conference for more than 10 years, and has provided product support for many national high-end conferences such as APEC meetings, Global CEO conferences, and CIIF, fully demonstrating the dominant position of Chenguang brand and products, and constantly moving towards "world-class".
At the same time, Chenguang provides personalized customized services and products for many well-known national enterprises such as Tencent, Alipay, iFlytek, China Telecom, etc., to meet business gifts, employee benefits, and diversified procurement needs. In the field of integral shopping mall, it has consolidated product strength, highlighted advantages, and actively explored a plate of goods suitable for product strength.
As a B2B integrated digital e-commerce platform focused on building by Morninglight Group in recent years - Morninglight Colleep, this time also gathered at the exhibition. Since its establishment in 2012, M&G CLEp has provided one-stop service procurement solutions for various types of enterprises to reduce costs and increase efficiency, covering four business segments: office one-stop, MRO industrial products, marketing gifts and employee welfare. At present, the customer network of M&G Kleep covers 31 provinces and cities, serving various customers such as government, finance, central state-owned enterprises, middle market (top 500 private enterprises), MA(Top 500 foreign enterprises), and has become one of the leaders in the supply chain e-commerce procurement industry of government and enterprise.
With the optimization and upgrading of the consumption structure, China's gift consumption market will also become more and more vigorous. At this exhibition, Chenguang not only brought a variety of stationery cultural and creative products for the majority of consumers and partners, but also showed the high-quality innovation of cultural and creative domestic products to the outside world, and continuously accelerated development on the gift track, becoming a high-quality gift "star" with temperature. In the future, Chenguang will continue to adhere to the "consumer-centric ", constantly innovate and break through, launch more and better products and services, move from stationery to cultural and creative life, and create a good Chinese stationery with temperature for the world.
