/PRCWT/Shenzhen, October 19, 2023 - At 18:00 on the evening of October 16, Shenzhen Taifu International Home Plaza, located in Luohu District, held the grand opening ceremony of Versace Home Shenzhen's first store. The event invited Liang Zhuhong, Deputy Secretary of the Party Working Committee of Sungang Sub-district Office and director of the National People's Congress Working Committee, Sun Zeming, third-level researcher of Shenzhen Luohu District Industry and Information Technology Bureau, Dario Rinero, CEO of Lifestyle Design Group, the parent company of Versace Home Furnishing, and Luxury Living Group Marta, Kang Jing, Liu Sujun, general manager of Luchentai Ceramic Trading (Shanghai) Co., LTD., Xu Xinghua, Chairman of Shenye Taifu Logistics Group Co., LTD., Jiang Zhaohui, General manager, Liu Zhonglu, Deputy general manager, Xue Binguo, General manager of Shenye Taifu International Home Plaza, Jacob Clark, CEO of Shenzhen Fashion Home Design Week Vogelsang, Huang Jing, Secretary General of Shenzhen Retail Business Industry Association, Qin Yueming, president of Shenzhen Interior Architecture Design Industry Association, Li Xiaofeng, president of Shenzhen Home Improvement Industry Association and many other important guests attended.
Since its inception in 1978, Versace has been an internationally renowned luxury brand, and its home collection has also continued its consistent gorgeous, stylish style and baroque romance, and has distinguished itself in the home industry with its ultimate pioneering design. LLG Group, as a leader in the luxury household industry, has cross-border cooperation with many luxury brands such as Bentley and Bugatti to help them operate their household brands. Since 2014, Versace has collaborated with the LLG Group to launch the new Versace Home collection, which has been shown at the Milan Furniture Fair several times.
The opening of the first Versace Home store in Shenzhen is an important step for Versace in the Chinese market, reflecting its great importance and confidence in the Shenzhen market. Luohu District, as one of the central urban areas of Shenzhen, is actively promoting urban renewal and industrial upgrading. Sungang Area, as an area with a history of home culture in Luohu District, will be built into a theme block of "home culture" in the future. Luohu District has implemented a variety of business-friendly policies to encourage more enterprises to settle down and create a high-quality business environment.
Shenye Taifu Group, as a characteristic business and trade strategic development platform of Shenye Group, is mainly responsible for professional operations such as automobiles, clothing, logistics, home furnishing. antiques, etc. The main projects are concentrated in Luohu District. With the new Luohu reception room, home culture area and other concepts put forward, Sungang area is moving towards 3.0 era. Shenye Taifu Group has seized the current policy development opportunity and attracted a number of international first-line home furnishers to settle their first store in Luohu, and is committed to creating a benchmark for home building materials market in Sungang area.
At the opening ceremony, Jiang Zhaohui, general manager of Shenye Taifu Group, and Dario Rinero, CEO of Life Style Design Group, delivered speeches respectively. They said that as an international high-end home brand, Versace Home will inject new vitality into Shenzhen's home industry and further enhance the image of Shenzhen as an international metropolis. At the same time, they also look forward to more cooperation opportunities in the future to jointly promote the development of Shenzhen's home furnishing industry.
The first Versace Home store in Shenzhen is located on the first floor of the city meeting room of Tai Fu Square. At present, the store displays Versace's classic table porcelain, dining tables and chairs, Goddess series lamps and the brand's best-selling Signature sofa and other products. In the future, there will be more new products to the store, and the public can feel the charm of the collision of luxury materials and bright design in the exhibition hall.
It is understood that the opening ceremony used the classic elements of Versace and the classic black and gold color to create a pioneer romantic scene atmosphere. At the same time, the entire 2023 Pantone fashion color magenta was added, and the magenta carpet laid down through the street and the classic magenta single chair of Versace lit up the entire ceremony scene.
In the light drinking atmosphere, guests can freely visit the Versace exhibition hall on site. The CEO of Life Style Design also had an in-depth conversation with the guests to discuss the development trends and future cooperation opportunities in the home furnishing industry. In the ceremony, the CEO of Life Style Design Group awarded the card to Xue Binguo, general manager of Shenzhen Teifu International Home Plaza, symbolizing the close cooperation and mutual support between the two, and then the leaders jointly cut the ribbon for Versace Home Shenzhen first store to announce the official opening.
Left: Dario Rinero, CEO of Life Style Design Group
Right: Xue Binguo, general manager of Shenye Taifu International Home Plaza
After the ribbon-cutting ceremony, the guests visited the Versace Home exhibition hall and learned more about its product line, design concept and manufacturing process.
The opening ceremony is of great significance. The first Versace Home store in Shenzhen will bring new high-end concepts to the home industry in Shenzhen and promote the further development of the home industry in Luohu District. The presence of the CEO of Life Style Design Group also reflects the brand's great importance to this opening and its confidence in the Shenzhen market. In the future, we have reason to believe that Shenye Group will gather more international first-line luxury products and Versace home furnishing together to bring more high-quality home furnishing products and excellent service experience to Shenzhen consumers.
