/PRCWT/Guangzhou, September 21, 2023 - Since January this year, the hotel market, leisure travel and business travel consumption demand has been significantly released, the domestic hotel market confidence has gradually recovered, and domestic hotel business has recovered significantly. In particular, the boom in the summer tourism market is unprecedented. According to Ctrip data, the average hotel price in Beijing during the summer vacation of 2023 increased by 59% compared with 2022 and 51% compared with 2019. This also brings a test to the operation of the hotel, especially the single hotel. After the busy summer, the shoulder season in September can give the hotel a chance to breathe and recover. Hotel investors need to take advantage of this gap to strengthen the construction of human resources, improve hardware facilities, research new products, and make a full layout for the "eleven" golden Week, especially the weak anti-risk ability, difficult to adapt to the off-peak season switch of individual hotels. At present, it is recognized that "chain" and "brand" have become the two essential factors for the success of economy hotels: the former can enable enterprises to do large-scale, reduce costs and increase rental rates through unified procurement and unified booking; The latter can improve the visibility of enterprises, increase customer sources, and improve competitiveness. However, a large number of existing budget hotels in China are in a single state. Without the support of a unified procurement system, room reservation system and brand, they can live without worry in the case of a strong market, and once the market becomes saturated, they will face the danger of being eliminated. Therefore, for many individual hotels, transforming into Super 8 hotel franchise brand is a good choice.
Super 8 Hotel franchise brand was founded in 1974 under the internationally renowned Wyndham Group, has nearly 20 years of development experience in China, so far in more than 300 cities in China has opened or about to open nearly 2000 hotels, belongs to the domestic first-line hotel chain brand, consumer foundation is very solid.
If investors successfully transform from a single hotel to a Super 8 hotel franchise brand, then the headquarters operation team will provide a large number of franchise support. In terms of marketing, Super 8 Hotel relies on brand influence to help investors continuously improve hotel performance through a series of measures such as signing agreement customers, dynamic room rate adjustment, membership card sale and customer source maintenance. The headquarters will also strengthen the hotel staff card sales training and value-added services, improve the quality and service level of employees, rely on the group's new membership system, increase the rights and interests of members, and empower the hotel in all aspects, a steady stream of customers for the store, and increase hotel orders.
At the same time, in the situation of increasingly high consumer requirements, the headquarters will assist the hotel to achieve qualitative improvement in the front desk service, room hygiene and other hardware facilities and service standards, and the experience of guests will be continuously improved, and the re-purchase rate of the hotel will continue to increase, so the performance of the hotel will have the opportunity to achieve a substantial improvement after the "release".
As the leader in the hotel chain, Super 8 hotel brand investors can also obtain procurement advantages through a unified supply chain system, reduce costs in hotel equipment, supplies, ingredients and other aspects, improve operating efficiency, and reduce operating risks through the mature business model and management experience of the headquarters. Therefore, the fast 80% has been favored by more and more investors.
