On September 1, the 2023 International Consumer Electronics Show (IFA) was held in Berlin. The "19th China Household Appliances Innovation Achievements Promotion" sponsored by the China Household Electrical Appliances Research Institute released the annual innovation results, among which Hisense washing machine "Living water washing technology" won the annual technological innovation Achievement Award with the outstanding performance of "fungus removal" and "living water deconfouling".
The "Promotion of China's Home Appliance Innovation Achievements", which has successfully held 19 sessions, has appeared in IFA for many years in a row, and is a representative and influential annual event in the field of home appliances in China, focusing on technological innovation and landing of achievements. The award-winning "Hisense Live Water Washing Technology" is guided by the new needs of consumers, constantly strengthening the innovation of washing technology and upgrading the product experience, and solving the pain point problem that users have long been difficult to remove fungi.
It is understood that the live water washing technology through the carrying of the live water sterilization module, can produce a large number of multiple oxygen molecules in the process of washing clothes, in order to destroy the protein structure of bacteria, fungi, viruses, mites and other microorganisms, the sterilization rate of 99.99%! In addition to the excellent bacteria-removing ability, the living water tank can stimulate water activity, form full-time living water, and enhance decontamination ability, which can be said to be cleaner in addition to bacteria. The launch of "Hisense Living Water washing technology" quickly set off a wave of health washing in Chinese families, and the world's first "fungus removal" function of Hisense Bright washing machine L5 was launched immediately, and successfully selected in the "2023 Smart Life technology Good Shopping Guide".
In order to meet the needs of consumers for high-quality life, Hisense washing machines continue to carry out technological innovation and product and service upgrades. As the "living water washing technology" can effectively solve the user's "fungus" pain points, Hisense "drum washing machine vibration noise key technology research and industrialization" project landing, effectively overcome the washing machine vibration noise this disease, in bringing a more quiet laundry experience for consumers at the same time, also opened the industry's silent laundry technology change, and won the Qingdao science and technology progress Prize. At present, this technological achievement has been applied to a number of new products of Hisense washing machines.
The technological innovation with user needs as the core has made Hisense washing machines fully recognized by the market. According to the semi-annual report data just released by Hisense Home appliances, in the first half of 2023, the sales volume of Hisense washing machine products increased by 34.5% year on year, achieving countertrend growth. In the overseas market, Hisense washing machine exports increased by 72.4%, achieving the achievement of "three European families choose every minute".
Behind the growth of both domestic and foreign markets is the comprehensive innovation brought by Hisense washing machines with high-quality washing solutions, "living water washing" and "vibration noise elimination" and other original technologies. In the future, Hisense washing machine will adhere to user needs as the core, continue technological innovation and product iteration, with strong scientific and technological capabilities and leading trend products, occupy the commanding heights of the market, leading the high-quality development of the industry.
