/PRCWT/Guangzhou, August 29, 2023——Hisense Home Appliances released a performance announcement on the evening of August 28, Hisense home appliances operating income of 42.944 billion yuan, an increase of 12.10%; Net profit returned to the mother was 1.498 billion yuan, up 141.45% year on year; Net profit withheld from non-return to mother was 1.263 billion yuan, a substantial increase of 195.10%. In addition to the traditional strong categories continue to maintain rapid growth, Hisense washing machine performance is remarkable: according to industry online data show that the first half of the washing machine product sales increased by 34.5%, to achieve countertrend growth. Exports are growing at a rapid rate, with an increase of 54.6%, achieving the impressive result of "three European families choose Hisense washing machines every minute".
In the first half of the year, Hisense washing machine guided by the new needs of consumers, constantly strengthened the innovation of washing technology and the upgrade of product experience, and continued to provide more and better washing products for global users. Among them, Hisense washing machine "living water washing" products have become the "best choice" for many high-quality families to buy washing machines.
As the world's first "fungi" can be removed by Hisense Bright washing machine L5, the use of the first live water washing technology 3.0 technology, its new oxygen sterilization module to produce a large number of multiple oxygen molecules, can destroy bacteria, fungi, viruses, mites and other microorganisms in the body protein structure, so as to achieve 99.99% efficient sterilization. At the same time, the living water tank device can stimulate the water activity, form weakly alkaline living water all the time, and effectively improve the decontamination ability.
Since the launch of Hisense washing machine "living water washing" products, it has quickly won the trust of a large number of families and users in pursuit of healthy quality of life by "cracking the pain points of health washing and care that are difficult to eliminate fungus for many years", from now on, clothes and sheets at home can get rid of fungus and always care for the health of the whole family. Hisense Bright washing machine L5 was also successfully selected in the "2023 Smart Life Technology Good Shopping Guide".
The exploration of consumer demand is the driving force of Hisense washing machine innovation. As we all know, the "vibration and noise" when the washing machine dehydrates is a "stubborn disease" that is difficult to solve in the industry, and has once become the focus of consumer ridicule. Based on the needs of users' pain points, Hisense washing machine constantly innovates and tries, it enables users to have a quiet and comfortable laundry experience through real-time vibration control algorithm, the establishment of rotating system dynamics model and the "M-type" door seal design structure.
Recently, won the Qingdao science and Technology progress award Hisense "Drum washing machine vibration noise key technology research and industrialization" project has achieved landing, and successfully applied to the development of Hisense washing machine a number of new products, in the industry set off a laundry "silent action".
The continuous innovation of new products and new technologies also helps Hisense washing machines accelerate their running in foreign markets. It is understood that the product performance standards in Europe have always been known for "strict", home appliances are no exception, and the European home appliances market is full of big names, competition is very fierce, to obtain the recognition of local consumers in such a market environment is not easy.
In this regard, Hisense washing machine has long established a creed of technological innovation to achieve product transcendence and insight into the market to meet consumer needs. Under the strict product technical standards in Europe, Hisense washing machines not only successfully completed the top standard certification in related fields, but also achieved further breakthroughs in product sales. In the first half of the year, the export volume increased by 54.6% year-on-year, creating a good performance of "three European families choose Hisense washing machines every minute". This is not only the breakthrough of Hisense brand "from going out to going up", but also the realization of Hisense washing machine product quality "out of the circle".
With the arrival of the era of users, the trend of digital and intelligent development also follows the mainstream consumption from "have" to "excellent" upgrade, it can be predicted that in the industry to lead the rise in the trend of Hisense washing machine will also usher in a round of "from leading to leading" leap again, to achieve industrial upgrading and consumption iteration of the lead.
