/PRCWT/Guangzhou, August 17, 2023——In mid-to-late August, the annual Shanghai Book Fair and the Southern Country
Book Festival returned to the "old time and old place", respectively in the
Shanghai Exhibition Center and Guangzhou Canton Fair Area B main venue, jointly
opened the "reading time" in the two cities.
As a favorite stationery brand by the Chinese people, Chenguang once again appeared in the two book fairs with its first new products, bringing consumers a series of stationery cultural and creative products with temperature, actively advocating the lifestyle of love reading and love recording, encouraging students to record growth, explore the world, and explore "shining themselves".
Explore your "shining self" in reading records
In recent years, local book fairs have constantly broken through innovation, tried to "break the circle" strongly through a variety of ways, launched a multi-dimensional, online and offline linkage reading extension form, so that reading into more young People's Daily life, encourage them to explore the world in books, and continue to grow.
Walking into the Morning light booth, a cool sci-fi feeling full of "air station" punch point attracted many viewers to stop, as if landing on Mars, roaming in the vast universe, the booth also has three-dimensional chapter and other experience activities, so that the audience full of participation. Chenguang hopes that through such creative punching methods, young people will be encouraged to explore the stars and the vast sea of books, one stroke at a time, and help the book fair further break the circle.
As the main force of current consumption, Generation z and Generation a, each person is written with a capital "I", the universe is infinite and colorful life, and they are waiting for "I" to discover. At the moment when the whole people are helping the dream of space power, based on the emotional insight of consumption, Chenguang has carried out cross-border cooperation with the China Space Museum and launched a new product of the opening season in 2023. "Mars" series, cleverly combining aerospace elements and product characteristics perfectly, debuted at the book fair site.
Every year on the occasion of the beginning of school, Morning light will set off a wave of "morning light beginning season" youth marketing, standing together with students and triggering emotional resonance. This year, the morning light still accompanies the students, jointly opening a new journey to explore the world and explore themselves, conveying that "every ordinary person can have the courage to explore the infinite universe outside and the confidence to discover a colorful life inside", encouraging them to be brave and "shining themselves".
Get all the good stuff in one stop to help you explore your first semester
If a worker wants to do a good job, he must first sharpen his tools. The students are about to embark on the "road of exploration", into a new stage of study, naturally, the blessing of good equipment, the new semester will be a variety of "buy buy buy"! At the site of this book fair, Chenguang has brought a series of must-have items for the beginning of the semester, from writing instruments, schoolbags, painting products to intelligent learning machines and other one-stop preparations, and strives to bring different new experience for parents to visit the exhibition and create a sense of ceremony before the beginning of the semester.
Based on the consumer pain point insight, Chenguang has continuously broken through innovation in recent years, launched a series of writing artifacts recognized by the market and consumers such as writing experts, Youshou, and Big Ink King, and constantly improve the consumer writing experience. In which "Hello! Star products in the "Mars" series "writing expert", cool space science fiction theme appearance, with quiet press and ultra-soft silicone grip and other innovative design, and with this innovative design won the 2023 CSID Chinese cultural office supplies innovation design Competition product award.
At the same time, for children's use scenarios and needs, Chenguang launched a series of products designed for school-age children to accompany children's healthy and happy growth. Among them, the intelligent three-machine series of Chenguang Pinyin machine, oral computer and morning reading machine has scientific difficulty classification, so that children can learn happily and spelling is more efficient. A series of safe, quality and innovative painting products such as MARCO and CARIOCA Happy painting under Chenguang allow children to enjoy every creative stroke. Morninglight's Norwegian high-end professional spine bag Beckmann has also brought many new products to provide parents with high quality and diversified product choices.
Explore more possibilities of stationery to meet the needs of young consumers
With the younger consumer groups and consumption concepts, stationery consumption shows a trend of creativity, personalized, green and environmental protection. Chenguang continues to penetrate into the back wave circle, launching stationery cultural and creative products that are loved by young people, injecting more new content and possibilities into traditional stationery.
This book fair, Chenguang brought a series of high appearance level products, such as the hot summer to bring a cool "summer Cha Cha" theme series, full of French romantic breath "Casper and Lisa", cute cute cure girl "Paulina" and other popular IP crossover series, to meet the diversified needs of consumers.
One stroke, green life. As the first listed enterprise in China's stationery industry to release ESG report, Chenguang takes sustainable products as the carrier and advocates more young consumers to start from the small things in life, practice the concept of sustainability, and create a better future. At the book fair site, low-carbon and environmentally friendly products such as the first carbon neutral series of M&G made of recycled plastic lunch boxes attracted attention, conveying the brand image of M&G with temperature and responsibility.
In the fast-paced urban life, a good book and a good stationery have the healing power to make people feel a better life and relieve pressure. As an old friend of the Shanghai Book Fair and the Southern Book Festival, Chenguang has accompanied the growth of generation after generation for more than 30 years, insisting on being a good stationery with temperature, and extending the temperature to the book fair site, encouraging more young people to fall in love with reading records, and record growth with a stroke and explore the "shining self" in the "book" experience.
In the future, Chenguang will continue to dig deep into the needs of users, and constantly explore innovation, from stationery to cultural and creative life, to provide consumers with more diversified purchase choices, and light up a better life with good products with temperature!
