/PRCWT/Guangzhou, August 10, 2023——On August 9, 2023, Shell and China Auto Repair Association (hereinafter referred to as: China Auto Repair Association) signed a strategic cooperation agreement. Shell will formally participate in the work of a number of group standards led by the China Auto Repair Association, and will jointly develop the Shell New Energy Technology Training Certification Course with the association. The two sides will give play to their respective advantages to accelerate the construction of the standard system of China's new energy vehicle aftermarket, help the industry to train talents, inject new vitality into the automotive aftermarket era of "fuel and electricity integration", and promote the prosperity and development of the ecosystem.
Chen Bin, President of Shell Lubricants Business in Greater China, Sun Kai, General Manager of Shell Lubricants User Digitization and Solutions Department in China, Zhang Yanhua, President of China Automobile Maintenance Industry Association, and Di Yanbin, deputy secretary general of the Association, attended the signing ceremony.
From left to right: Chen Bin, President of Shell Lubricants in Greater China, Sun Kai, General Manager of Shell Lubricants User Digitization and Solutions in China, Di Yanbin, Deputy Secretary General of China Auto Repair Industry Association, and Zhang Yanhua, President of China Auto Repair Industry Association
In recent years, China's new energy vehicle industry has been booming, which has spawned a large demand for related after-sales services. However, the overall service capacity of the new energy vehicle after-sales market is insufficient, and it is difficult to meet the rapidly growing needs of consumers. Among them, the after-sales service standards are not perfect and not uniform, the service of various brands is different, and the professional service personnel are insufficient. Shell hopes to accelerate the improvement of the standard system of the new energy vehicle service industry through cooperation with the China Automobile Maintenance Industry Association, an authoritative association in the industry, to help the training of industry professionals, so that traditional auto repair stores will be revitalized in the era of "coexistence of fuel and electricity", and the industry ecosystem will show a prosperous trend.
The two sides intend to cooperate in the following areas:
Co-create group standards: Shell has participated in the new energy vehicle maintenance vocational skills evaluation specification (training standard) led by the China Auto Repair Association, and will participate in more group standards drafted, developed and/or revised by the Automobile Association. Including new energy vehicle power battery testing and maintenance specifications (technical standards), assured auto repair certification evaluation specifications T/CAMRA 007-2018(store management and certification standards). In the three dimensions of technology, training and store management, we will work together to promote the follow-up management and service improvement of aftermarket stores. Through the formulation of these standards, the two sides will jointly promote the standardization and standardization of the industry, and improve the technical level and service quality of aftermarket stores.
Joint support for talent training: The two parties will jointly develop the Shell New Energy Technology Training Certification Course. The course aims to provide new energy vehicle-related knowledge and skills training for automotive aftermarket practitioners, including the basic structure of new energy vehicles, knowledge and methods to avoid operational risks, maintenance projects and original standards outside the three power systems of mainstream new energy models. This course will help participants obtain systematic and comprehensive training to improve their professionalism in the field of new energy vehicle maintenance. The two sides hope to provide more professionals for the industry through talent training and inject vitality into the development of the aftermarket.
Shell is one of the world's largest producers and suppliers of lubricants, and its lubricants brands have been number one in global sales for 16 consecutive years. Shell has always attached importance to the Chinese market, and adheres to the customer-first service concept, and works with industry partners to actively meet the needs of customers and customers. Chen Bin, president of Lubricants business of Shell Greater China, said: "We are honored to work with the China Automobile Maintenance Industry Association to promote the standardization and standardization of the industry, improve the service level and service quality of new energy vehicles in aftermarket stores, and inject new vitality into the after-sales era of 'integration of fuel and electricity'. We have the confidence, confidence and ability to move forward side by side with the China Automobile Maintenance Industry Association and exert our own strength to meet the more diversified car maintenance and vehicle needs of future new energy owners."
China Automobile Maintenance Industry Association is an authoritative industry association managed by the Ministry of Civil Affairs and under the guidance of the Ministry of Transport. It has a strong influence and appeal in China's automobile aftermarket. China Auto Repair Association actively promotes the progress of the industry, standardizing the industry order, leading the healthy development of the industry, and is committed to improving the quality of industry talents, and thus improving the service level of the industry. Zhang Yanhua, president of the China Automobile Maintenance Industry Association, pointed out: "In the face of the arrival of the era of new energy vehicles, the association will work together with Shell and work with the majority of maintenance enterprises to actively assume the responsibility of promoting the healthy development of the industry and promote the prosperity and development of the industry." Since the beginning of this year, the association has carried out in-depth cooperation with Shell around the two major directions of talent team construction and standard development. On this basis, we must continue to make unremitting efforts to expand cooperation areas, deepen cooperation relations, and make new contributions to the healthy and sustainable development of the new energy vehicle aftermarket."
Shell will take this strategic cooperation as a new starting point to continue to deepen the Chinese automotive aftermarket. Shell will work with Chinese industry partners to build an open Shell Car Center ecological alliance, create a vibrant ecosystem, and bring better quality, more professional and more warm services to Chinese travelers, helping the vigorous development of China's aftermarket.
