/PRCWT/Guangzhou, August 9, 2023——After the rapid development of the past 10 years, China's housing demand is now in a static balance, and in the second-hand housing far more than new home transactions, China's housing market is accelerating to usher in the stock era. The second and third decoration and local renovation demand is intensive, crowning the consumer market, or will become a new engine for the development of the home industry. In July, 13 departments including the Ministry of Commerce jointly issued the Notice on Several measures to promote Home Consumption (hereinafter referred to as the "Notice"), which proposed 11 policies from the four aspects of improving supply quality, innovating consumption scenarios, improving consumption conditions, and optimizing the consumption environment, involving "carrying out home refresh promotion fee activities", "innovating and cultivating intelligent consumption", "supporting the renovation of old houses", and "finishing" Good waste resources recycling "and other measures.
In view of the mining of the special market demand for home rejuvenation, the brands are actively exploring the advantages of products and service strategies, not only committed to providing more efficient one-stop overall home improvement solutions, but also focused on meeting the increasing needs of consumers to upgrade their quality of life. Home new domestic products on behalf of the brand Hengjie plan and move, in the first half of 2023 officially completed the brand leap-forward upgrade, through the launch of a new brand advocate "choose quality, is to choose life", in the public perspective to re-outline the blueprint of quality life, continue to help the national hostage American life consumption upgrade.
Brand upward, accurate pulse trend demand
At present, China's urbanization process is slowing down, the second-hand housing transaction volume continues to rise, and China's housing market is gradually entering the stock era. In recent years, with the change of the trend of the upstream real estate industry, the development logic and path of China's home industry are also undergoing profound changes. On the one hand, the rise of one-stop business models such as the whole house custom assembly is the general trend of the development of the future home industry. On the other hand, nowadays, more and more new generations who have mastered the right to speak in the consumer market have regarded the living space as an important part of the quality of life, and the demand for quality, diversification and personalized home is becoming the mainstream.
Under the background of increasingly fierce competition in the home stock market, whether the market environment and consumer demand can be accurately sensed is the key to determining whether the enterprise can achieve self-iteration and highlight the encirclement. As a representative brand of new domestic products, Hengjie has always started from the actual needs of Chinese families, and has ushered in a renewed renewal in 2023 after the comprehensive upgrade of the brand in 2017. By redefining the understanding of "quality" from the perspective of consumers, Hengjie officially launched a new brand proposition of "choose quality, is to choose life", transforming its products and services into a clear expression of the attitude towards quality life, and is committed to upgrading the bathroom life of Chinese families with more quality renovation inspiration.
In addition to the renovation of family living space, Hengjie also pays special attention to the upgrading of urban public space. In 2022, Hengjie, together with People's Daily New Media and Xinhua Bookstore, jointly launched the "This space is very Chinese" public space renovation and upgrading project. Relying on Hengjie's leading intellectual manufacturing strength, the nationwide public space renovation plan of "This space is very China" has been successively landed in the Xinhua Bookstore of Chongqing Book City and Beijing Book Building, and through the renewal of spatial function and design aesthetics, the public health space has become a convenient complex with both practical and aesthetic values. As early as 2021, Hengjie has actively assisted China's urban renewal strategy, released the "Refresh City Plan", and continued to promote the progress of urban lifestyle and the upgrading of citizens' quality of life in many cities across the country through livelihood public welfare measures such as the rejuvenation of old communities and the renovation of homes for the elderly in extreme poverty.
Product breakthrough, climb across the whole scene ladder
With the arrival of the stock era of China's housing market, the renovation of stock houses represented by secondary decoration and local transformation has increasingly become the main driving force of China's home market, and is also becoming the key layout area of each brand. The Ministry of Commerce emphasized in the "Notice" that it actively promotes the innovative development model of the home industry, encourages the construction of a "everyone" ecosystem, and provides consumers with one-stop, integrated, full-scene home consumption solutions. At the same time, it will also support residents to carry out old house decoration and local upgrading through various ways such as government support and enterprise promotion.
Bureau reform renovation is different from new house decoration, which is a secondary upgrade based on the more complex status quo of the original space, and will put forward higher requirements for the design diversification and product adaptability of home furnishing enterprises. At the same time, in recent years, the development trend of home appliance consumption has become more and more significant, and user demand has accelerated the transformation from a single quality good thing to a nested scenario solution.
As the latest work of Hengjie in the smart toilet, a representative category of quality life, the new R9 intelligent all-in-one machine has created an era of 3D free washing by carrying a number of cutting-edge technologies in the industry. R9 3D free washing has patented constant current technology, breakthrough innovation to achieve single-hole multi-water type constant temperature instantaneous switching, spray gun does not need to return gun, to achieve constant temperature and constant current cleaning, truly achieve the whole "0" cold water, "0" waiting; Its AI intelligent cruise cleaning technology, innovative multi-point seating intelligent sensing, cleaning contacts can be automatically positioned and adjusted, precise cleaning, cleaning area increased by 3 times; After cleaning, start the lifting and blowing function, efficient global drying solves the problem that other products on the market can not dry, dry, innovative lifting and swinging air, more comprehensive coverage, and 5 levels of warm air to adjust, providing a comfortable and dry user experience.
In order to effectively respond to and meet the urgent expectations of consumers for the improvement of the quality of home life after the renovation of the bureau than before, Hengjie has now completed the advanced leap from the single category of toilets to providing consumers with "full sanitary space solutions". According to the space layout, use needs, and style preferences of different consumer groups, Hengjie can provide customized design of the whole wei space scene and series extension products. Just this year, quality life designer Meng also hand in hand with Heng Jie to break the modular shackles of traditional bathroom space, so that "architecture, art, nature" three kinds of charm into one, and brand spokesperson powerful actress Song Jia joint name presents a unique ideal bathroom space. At the same time, Hengjie has also launched a new South China Sea sail shadow, cloud dream Yi Jing, Qixia Zang autumn, Ercang Xusheng, Qinhuai Yuezhao and other unique full health space solutions, successfully meet the needs of consumers to rejuvenate quality bathroom life.
Service refresh, all-round force extreme experience
In the process of renovation of the household office, the toilet is often regarded as the key and difficult area because of its complexity and concealment of water and electricity distribution. Simple bathroom renovations are expected to take one to two days, and complex renovations may take a week or more. At the same time as the renovation of the bathroom, it is usually necessary to install bathroom facilities and carry out other construction simultaneously, which is often prohibitive. Therefore, in the "Notice" especially emphasized the old house decoration related services and waste resources recycling work, in order to meet the diversified consumer needs.
In order to cope with the current inventory challenges in China's home furnishing market, Hengjie not only works hard on product technology and scene plans, but also focuses on the ultimate service experience in the whole process to provide consumers with convenient and thoughtful full life cycle service guarantee. Relying on the comprehensive upgrade of "Hengjie Flash installation" 2.0 service, engineers from the door to the demolition of old products and then to the installation of new products in place, the fastest only 3 hours to achieve product "refresh", in addition to provide measurement, design, delivery, installation, circuit transformation, demolition, disposal of old products, through the eight value-added services, not only can solve the urgent needs of consumers for new, but also sweep consumer quality Bathroom renovation and upgrading worries.
Household consumption is an important part of residents' consumption, which is closely related to people's demand and yearning for a better life. At present, consumption and service have become the key force to promote the strong recovery of China's economy, and "refresh" is bound to become an important starting point for people to pursue quality and better life. With home rejuvenation as the direction of guidance, Hengjie will continue to resonate with the development needs of the new era of the home industry, actively promote the innovative development of products, services and business models, and work with consumers to create a better quality life.
