/PRCWT/Guangzhou, August 4, 2023——With smaller and smaller size and more powerful functions, it is more suitable for ultra-high-definition mobile live reporting at this stage. Under the development trend of clearer, freer and more flexible audio-visual products in the field of broadcasting and television, digital video and partners have jointly developed many new application scenarios based on this system, including "portrait production and broadcasting", "air studio", "high-speed rail mobile studio" and so on. It has been used in the reporting of large-scale events and activities such as the Beijing Winter Olympics, the World Cup, and the Spring Festival Gala. At the same time, the system supports image enhancement based on AI technology in the coding process, which can have a better visual experience for sensitive areas such as human eyes, and adopts multi-channel aggregation transmission technology to ensure high-quality ultra-high-definition broadcast picture quality in the wireless network transmission environment.
Deeply involved in the formulation of national standards, able to provide end-to-end full-link equipment and technical services, the company participated in the "distributed multi-modal video perception and integrated transmission key technology and application for disaster relief" won the second prize of the Ministry of Education Science and Technology Progress Award. As an important participant in the compilation of the "Emergency Broadcasting Technology White Paper 2022" led by the State Administration of Radio, Film and Television, participated in the formulation of a number of emergency broadcasting standards and specifications, including cable transmission, medium wave amplitude modulation, etc., and is the only radio and television industry with both national secret emergency broadcasting security products and national secret CA. Enterprises that have passed the commercial certification of the State Secret Bureau and the testing of the General Bureau Wide Science Institute. Data show that as of July 2023, the national provincial emergency broadcasting platform construction project public bidding 21, digital video won 19 of them.
The representative shared the theme of "Exploration of Ultra HD Application for New Audiovisual", introduced the cases of assisting the headquarters to promote innovation, and discussed how to cope with the changes of transmission network, meet the changes of users' viewing habits, and provide innovative exploration of new scenes, new perspectives, and new content. It describes the development status and future trend of UHD enabling many fields such as smart city, intelligent transportation, public service, culture, education and entertainment.
According to the office of the Organizing Committee, more than 200 leading enterprises and key institutions in the global audiovisual industry will exhibit cutting-edge technology products and innovative business applications, and more than 300 well-known entrepreneurs, experts and scholars in the audiovisual industry, leaders of competent departments, ecological partners, and representatives of investment institutions. More than 2,000 audio-visual enterprises and media, a total of 30,000 professional audiences gathered at the conference to discuss the development trend of the industry, share the achievements of smart radio and television innovation, and create a better future for the audio-visual industry.
